Wizards (film) Audience in United States

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Wizards (film) has an estimated audience of 3,077,867 people in United States. 47.5% are female, 52.5% are male, average age 39.2. Top regions: Maryland, Virginia, California. Top brand affinities: LeBron James, Cardi B, Los Angeles Lakers, Streetwear, Charlotte Tilbury.

The average Wizards (film) fan in United States is 39.2 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, California. Top brand affinities include LeBron James, Cardi B, Los Angeles Lakers, with strongest over-indexing on LeBron James (2.63× the country average). Demographically, the Wizards (film) audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Wizards (film) fans

Demographic split for Wizards (film) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.2
Estimated audience size3,077,867

Audience persona

The typical Wizards (film) fan in United States is balanced, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for LeBron James.

Top regions in United States

Top regions ranked by reach for Wizards (film) in United States
RegionReachAffinity
Maryland370,9677.01×
Virginia303,4894.05×
California242,3930.72×
Texas166,4330.63×
Florida164,2540.79×
New York130,4250.76×
Pennsylvania89,9490.87×
North Carolina80,0260.86×
Washington, District of Columbia78,3818.47×
Illinois74,5130.73×
Ohio73,7370.78×
Georgia71,1130.75×
New Jersey58,6670.75×
Michigan55,7630.69×
Massachusetts49,4270.82×
Arizona45,1730.72×
Tennessee42,4580.69×
Indiana40,5120.72×
Wisconsin39,2890.85×
Washington34,7280.56×
Louisiana33,8190.85×
South Carolina31,2320.67×
Colorado30,5040.63×
Missouri29,6520.6×
Alabama25,8280.6×
Kentucky25,0300.65×
Minnesota24,7780.56×
Nevada22,9070.77×
Oregon20,1890.57×
Connecticut19,7460.64×
Mississippi17,9780.71×
Oklahoma17,7140.52×
West Virginia15,1951.06×
Arkansas14,7650.58×
Utah13,9290.51×
Kansas13,7270.57×
Iowa13,5280.53×
Delaware10,8631.28×
Rhode Island7,3710.75×
Nebraska7,1570.46×
New Mexico7,1040.46×
New Hampshire7,0590.58×
Idaho6,6800.43×
Maine6,4990.59×
Hawaii6,3370.48×
Montana3,6390.43×
Vermont3,5420.66×
South Dakota2,9760.42×
Alaska2,8630.43×
North Dakota2,5590.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wizards (film) audience
BrandAffinityCategory
LeBron James2.63×Sports
Cardi B3.21×Music & Radio
Los Angeles Lakers2×Sports
Streetwear1.9×Fashion & Accessoires
Charlotte Tilbury3.96×Beauty & Wellness
Gangsta rap2.46×Music & Radio
TMZ1.59×Internet & Social Media
Internet celebrity2.25×Internet & Social Media
Ultimate Fighting Championship1.63×Sports
Miami Heat2.09×Sports
Nike1.59×Fashion & Accessoires
Chicago Bulls1.96×Sports
Foot Locker2.15×Shopping
Tour de France4.45×Sports
Credit (finance)1.53×Business & Career
Boxing2.01×Sports
Bank account2.32×Business & Career
Drake2.3×Music & Radio
Call of Duty1.99×Games
Fortnite1.7×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wizards (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.41
LGBTQ+ IdentityOPEN1.2
Career OrientationPOWER1.2
ExtroversionTHRILL1.14
Sports ActivityPOWER1.14
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Wizards (film)
CountryShare
United States46.4%
Germany7.7%
India6.1%

See Wizards (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Wizards (film) have in United States?

Wizards (film) has an estimated audience of 3,077,867 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Wizards (film) fans?

47.5% of Wizards (film) fans are female, 52.5% are male, with an average age of 39.2 years.

Which brands do Wizards (film) fans like most?

Wizards (film) fans show strongest brand affinity for LeBron James (2.63×), Cardi B (3.21×), and Los Angeles Lakers (2×) over the country average.

Where do Wizards (film) fans live in United States?

Wizards (film) fans in United States are most concentrated in Maryland (reach 370,967), Virginia (reach 303,489), and California (reach 242,393). These three regions account for the largest share of the active audience.

What other brands do Wizards (film) fans also like?

Beyond Wizards (film) itself, the audience over-indexes on Cardi B (3.21×), Los Angeles Lakers (2×), Streetwear (1.9×), and Charlotte Tilbury (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizards (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.