Rascasse Audience Intelligence

Wizards (film) Audience in United States

A data profile of the people who buy, follow and care about Wizards (film) in United States — modelled from more than twelve digital signal sources. Wizards (film) has an estimated audience of 3,169,424 people in United States.

#4among Fantasy in United States#439among Movie / TV Show / Series in United States#1251in Movies & TV

The average Wizards (film) fan in United States is 39.2 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, California.

Top brand affinities include Internet celebrity, Cooking, Burger King, with strongest over-indexing on Internet celebrity (4.18× the country average).

Demographically, the Wizards (film) audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wizards (film) fan in United States is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Internet celebrity.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wizards (film) profile in United States.

Audience size
3.2M
in United States
Gender
47.5%♀
52.5% male
Age
39.2
average years
Country rank
#9827
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wizards (film) viewers

47.5% are female, 52.5% are male, average age 39.2.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Wizards (film) audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.2
Estimated audience size3,169,424
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Wizards (film) audience in United States
Age bracketShare%
16-1913%
20-2923%
30-3928%
40-4923%
50+14%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Wizards (film) audience comes from United States.

Worldwide audience distribution share by country for Wizards (film)
CountryShare
United States46.6%
Germany7.7%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizards (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wizards (film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K8.25×
02Maryland~400K6.82×
03Virginia~300K3.84×
04Delaware~10K1.37×
05West Virginia~20K1.09×
06Louisiana~40K0.90×
07Pennsylvania~90K0.88×
08North Carolina~80K0.83×
09Massachusetts~50K0.79×
10Georgia~70K0.77×
11Mississippi~20K0.77×
12New York~100K0.76×
13New Jersey~60K0.76×
14Wisconsin~40K0.76×
15Nevada~20K0.76×
16Rhode Island~7K0.76×
17Ohio~70K0.75×
18Florida~200K0.74×
19South Carolina~30K0.74×
20Indiana~40K0.73×
21Vermont~4K0.73×
22Kentucky~30K0.72×
23Illinois~70K0.70×
24Arizona~40K0.70×
25Connecticut~20K0.69×
26California~200K0.68×
27Michigan~50K0.67×
28Tennessee~40K0.67×
29Missouri~30K0.64×
30Texas~200K0.63×
31Alabama~30K0.62×
32Arkansas~20K0.62×
33New Hampshire~7K0.62×
34Maine~7K0.62×
35Colorado~30K0.61×
36Oklahoma~20K0.59×
37Kansas~10K0.58×
38South Dakota~4K0.57×
39Alaska~4K0.57×
40Washington~30K0.56×
41Minnesota~20K0.56×
42Oregon~20K0.56×
43Iowa~10K0.55×
44North Dakota~3K0.54×
45Hawaii~7K0.53×
46Utah~10K0.52×
47Nebraska~8K0.52×
48New Mexico~8K0.51×
49Montana~4K0.51×
50Idaho~8K0.50×
Fig. 06

Affinity by region

Affinity by region — Wizards (film), United States
0.50×1.00×8.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizards (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizards (film) audience
#·InterestCategoryAffinity×
01OtorhinolaryngologyHealth6.26×
02Internet celebrityInternet & Social Media4.18×
03Burger KingFood & Beverages2.43×
04T-MobileTechnology & Electronics2.17×
05BankingBusiness & Career1.99×
06Horror moviesMovies & TV1.99×
07Credit cardsBusiness & Career1.90×
08Beauty salonsBeauty & Wellness1.88×
09VeganismFood & Beverages1.78×
10CouponsShopping1.75×
11WalmartShopping1.73×
12InsuranceBusiness & Career1.72×
13SmartphonesTechnology & Electronics1.67×
14Alcoholic beveragesFood & Beverages1.64×
15CookingFood & Beverages1.63×
16Health careBusiness & Career1.60×
17RecipesFood & Beverages1.59×
18XInternet & Social Media1.53×
19MedicineBusiness & Career1.52×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizards (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizards (film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Career OrientationPOWER1.86×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizards (film) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.41×
Luxury OrientationPREMIUM0.41×
Design AffinityPREMIUM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wizards (film) have in United States?

Wizards (film) has an estimated audience of 3,169,424 people in United States, concentrated in Maryland and Virginia.

02

What is the gender split and age of Wizards (film) viewers?

47.5% of Wizards (film) fans are female, 52.5% are male, with an average age of 39.2 years.

03

Which brands do Wizards (film) fans like most?

Wizards (film) fans show strongest brand affinity for Internet celebrity (4.18×), Cooking (1.63×), and Burger King (2.43×) over the country average.

04

Where do Wizards (film) fans live in United States?

Wizards (film) fans in United States are most concentrated in Maryland (reach ~400K), Virginia (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wizards (film) fans also like?

Beyond Wizards (film) itself, the audience over-indexes on Cooking (1.63×), Burger King (2.43×), Alcoholic beverages (1.64×), and T-Mobile (2.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wizards (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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