Horror movies Audience in United States

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Horror movies has an estimated audience of 55,816,466 people in United States. 52.2% are female, 47.8% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Video games, Casey, Scooby-Doo, Savannah Guthrie, Batman.

The average Horror movies fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Video games, Casey, Scooby-Doo, with strongest over-indexing on Video games (1.56× the country average). Demographically, the Horror movies audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Horror movies fans

Demographic split for Horror movies audience in United States
MetricValue
Female52.2%
Male47.8%
Average age36.1
Estimated audience size55,816,466

Audience persona

The typical Horror movies fan in United States is balanced, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Video games.

Top regions in United States

Top regions ranked by reach for Horror movies in United States
RegionReachAffinity
California6,940,2021.13×
Texas5,330,1101.11×
Florida3,590,0010.95×
New York3,038,1240.97×
Pennsylvania2,037,1571.08×
Illinois1,941,0471.04×
Georgia1,856,6521.08×
North Carolina1,842,6491.1×
Ohio1,752,9621.02×
Michigan1,516,9021.04×
Virginia1,389,1631.02×
New Jersey1,374,3360.97×
Arizona1,239,2421.09×
Washington1,205,9181.08×
Tennessee1,138,2831.02×
Indiana1,136,9941.12×
Massachusetts1,055,7610.96×
Missouri958,7221.07×
Maryland921,9590.96×
Colorado908,8161.03×
South Carolina814,4720.97×
Kentucky796,1151.14×
Wisconsin787,7130.94×
Alabama770,6050.99×
Minnesota764,7660.96×
Louisiana757,8231.05×
Oregon711,3481.11×
Oklahoma689,4331.11×
Nevada616,5031.14×
Utah614,1411.23×
Connecticut527,7620.94×
Arkansas492,9581.07×
Mississippi487,8831.06×
Kansas452,7031.03×
Iowa436,5800.95×
New Mexico297,5671.06×
Idaho295,7571.06×
West Virginia289,2181.11×
Nebraska259,9760.93×
New Hampshire221,5111.01×
Maine191,3860.96×
Rhode Island176,8301×
Hawaii176,3660.74×
Delaware138,3030.9×
Montana130,5270.84×
Washington, District of Columbia120,8300.72×
Alaska102,7590.86×
South Dakota102,0020.79×
North Dakota97,0440.85×
Vermont83,1640.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horror movies audience
BrandAffinityCategory
Video games1.56×Games
Casey2.42×Music & Radio
Scooby-Doo2.38×Movies & TV
Savannah Guthrie2.4×Movies & TV
Batman1.86×Movies & TV
Google Drive1.56×Technology & Electronics
Ana de Armas2.45×Movies & TV
It (novel)4.05×Literature
JellyRoll3.01×Music & Radio
Barbie1.98×Movies & TV
Warriors (novel series)1.81×Literature
LabCorp1.68×Health
Malin Åkerman3×Fashion & Accessoires
Frankenstein2.68×Literature
Dakota Fanning2.78×Movies & TV
Pedro Pascal1.87×Movies & TV
Maltese (dog)1.67×Pets & Animals
Avatar (Swedish band)2.09×Music & Radio
28 Days Later2.64×Movies & TV
Superman (TV series)1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horror movies audience
TraitClusterScore
ExtroversionTHRILL1.29
Social Media UsageJOY1.1
LGBTQ+ IdentityOPEN1.06
Early Adopter MentalityPOWER1.05
Price SensitivityPREMIUM0.95
Sports ActivityPOWER0.93

Worldwide distribution

Worldwide audience distribution share by country for Horror movies
CountryShare
United States22.4%
India5.6%
China4.3%

See Horror movies audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Horror movies have in United States?

Horror movies has an estimated audience of 55,816,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Horror movies fans?

52.2% of Horror movies fans are female, 47.8% are male, with an average age of 36.1 years.

Which brands do Horror movies fans like most?

Horror movies fans show strongest brand affinity for Video games (1.56×), Casey (2.42×), and Scooby-Doo (2.38×) over the country average.

Where do Horror movies fans live in United States?

Horror movies fans in United States are most concentrated in California (reach 6,940,202), Texas (reach 5,330,110), and Florida (reach 3,590,001). These three regions account for the largest share of the active audience.

What other brands do Horror movies fans also like?

Beyond Horror movies itself, the audience over-indexes on Casey (2.42×), Scooby-Doo (2.38×), Savannah Guthrie (2.4×), and Batman (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.