A data profile of the people who buy, follow and care about Horror movies in India — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 14,014,821 people in India.
The average Horror movies fan in India is 31.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Angela White (athlete), Tabletop game, Browser games, with strongest over-indexing on Angela White (athlete) (2.46× the country average).
Demographically, the Horror movies audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Horror movies fan in India is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Angela White (athlete).
The key figures that characterise the Horror movies profile in India.
23.0% are female, 77.0% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 31.9 |
| Estimated audience size | 14,014,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Horror movies audience comes from India.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chhattisgarh | ~100K | 1.27× | |
| 02 | Uttarakhand | ~90K | 1.25× | |
| 03 | Odisha | ~200K | 1.24× | |
| 04 | Karnataka | ~400K | 1.17× | |
| 05 | Arunachal Pradesh | ~10K | 1.17× | |
| 06 | Madhya Pradesh | ~300K | 1.16× | |
| 07 | Jharkhand | ~100K | 1.16× | |
| 08 | Maharashtra | ~800K | 1.14× | |
| 09 | Himachal Pradesh | ~60K | 1.13× | |
| 10 | West Bengal | ~500K | 1.12× | |
| 11 | Uttar Pradesh | ~800K | 1.11× | |
| 12 | Telangana | ~200K | 1.05× | |
| 13 | Andhra Pradesh | ~200K | 1.05× | |
| 14 | Bihar | ~300K | 1.02× | |
| 15 | Kerala | ~200K | 1.01× | |
| 16 | Nagaland | ~10K | 0.99× | |
| 17 | Goa | ~10K | 0.97× | |
| 18 | Punjab (region) | ~200K | 0.96× | |
| 19 | Tamil Nadu | ~300K | 0.95× | |
| 20 | Rajasthan | ~300K | 0.94× | |
| 21 | Gujarat | ~400K | 0.93× | |
| 22 | Sikkim | ~6K | 0.90× | |
| 23 | Haryana | ~200K | 0.88× | |
| 24 | Assam | ~100K | 0.88× | |
| 25 | Tripura | ~20K | 0.80× | |
| 26 | Manipur | ~10K | 0.79× | |
| 27 | Meghalaya | ~10K | 0.77× | |
| 28 | Mizoram | ~6K | 0.67× | |
| 29 | Jammu and Kashmir | ~40K | 0.64× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angela White (athlete) | Movies & TV | 2.46× | ||
| 02 | viki | Movies & TV | 2.07× | ||
| 03 | Bihari languages | Politics & Society | 2.06× | ||
| 04 | Bhoot (film) | Movies & TV | 2.04× | ||
| 05 | Sheikh Hasina | Politics & Society | 1.89× | ||
| 06 | Prime Minister of Bangladesh | Politics & Society | 1.89× | ||
| 07 | Wild fisheries | Travel & Leisure | 1.83× | ||
| 08 | Kim Soo-hyun | Movies & TV | 1.83× | ||
| 09 | Avneet Kaur | Movies & TV | 1.82× | ||
| 10 | Sneha (actress) | Movies & TV | 1.71× | ||
| 11 | Spearfishing | Sports | 1.67× | ||
| 12 | Begusarai | Travel & Leisure | 1.65× | ||
| 13 | Ayesha Khan | Movies & TV | 1.64× | ||
| 14 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.62× | ||
| 15 | Tabletop game | Games | 1.60× | ||
| 16 | Detective fiction | Literature | 1.60× | ||
| 17 | Browser games | Games | 1.57× | ||
| 18 | STAR Jalsha | Movies & TV | 1.56× | ||
| 19 | Crime Patrol (TV series) | Movies & TV | 1.54× | ||
| 20 | Home video | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.86× | |
| Spirituality | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Design Affinity | PREMIUM | 0.59× | |
| Convenience Orientation | PREMIUM | 0.60× |
Horror movies has an estimated audience of 14,014,821 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.0% of Horror movies fans are female, 77.0% are male, with an average age of 31.9 years.
Horror movies fans show strongest brand affinity for Angela White (athlete) (2.46×), Tabletop game (1.6×), and Browser games (1.57×) over the country average.
Horror movies fans in India are most concentrated in Maharashtra (reach ~800K), Uttar Pradesh (reach ~800K), and West Bengal (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Tabletop game (1.6×), Browser games (1.57×), Ayesha Khan (1.64×), and Wild fisheries (1.83×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.