A data profile of the people who buy, follow and care about Home video in India — modelled from more than twelve digital signal sources. Home video has an estimated audience of 3,216,469 people in India.
Home video has an estimated audience of 3,216,469 people in India. 20.9% are female, 79.1% are male, average age 30.6. Top brand affinities: Videography, Internet celebrity, Google Images, Heath Ledger, Jim Carrey.
Top brand affinities include Videography, Internet celebrity, Google Images, with strongest over-indexing on Videography (5.27× the country average).
Demographically, the Home video audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Home video fan in India is more male, around 30.6 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Home video profile in India.
20.9% are female, 79.1% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 30.6 |
| Estimated audience size | 3,216,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Home video audience comes from India.
| Country | Share |
|---|---|
| United States | 15.4% |
| India | 9.7% |
| Indonesia | 6.8% |
The strongest cross-interests of the Home video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Images | Internet & Social Media | 8.26× | ||
| 02 | Heath Ledger | Movies & TV | 8.26× | ||
| 03 | Jim Carrey | Movies & TV | 8.26× | ||
| 04 | M.I.A. (rapper) | Music & Radio | 8.26× | ||
| 05 | Brazil national football team | Sports | 8.26× | ||
| 06 | Cameron Diaz | Movies & TV | 8.26× | ||
| 07 | Jaden Smith | Movies & TV | 8.26× | ||
| 08 | Kat Dennings | Movies & TV | 8.16× | ||
| 09 | Al Pacino | Movies & TV | 7.81× | ||
| 10 | Robert De Niro | Movies & TV | 7.59× | ||
| 11 | Tobey Maguire | Movies & TV | 7.02× | ||
| 12 | Dakota Johnson | Movies & TV | 6.11× | ||
| 13 | Peaky Blinders (TV series) | Movies & TV | 5.78× | ||
| 14 | Videography | Internet & Social Media | 5.27× | ||
| 15 | Real property | Home & Garden | 3.28× | ||
| 16 | Handball | Sports | 3.27× | ||
| 17 | Internet celebrity | Internet & Social Media | 3.20× | ||
| 18 | Radio | Technology & Electronics | 1.99× | ||
| 19 | Telecommunication | Technology & Electronics | 1.90× | ||
| 20 | Religion | Business & Career | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Indulgence | JOY | 1.54× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Design Affinity | PREMIUM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Home video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.