Rascasse Audience Intelligence

Handball Audience in India

A data profile of the people who buy, follow and care about Handball in India — modelled from more than twelve digital signal sources. Handball has an estimated audience of 5,918,973 people in India.

The average Handball fan in India is 30.2 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.

Top brand affinities include Tractor pulling, Bhojpuri language, Dharmendra, with strongest over-indexing on Tractor pulling (11.33× the country average).

Demographically, the Handball audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Handball fan in India is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Tractor pulling.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Handball profile in India.

Audience size
5.9M
in India
Gender
10.0%
90.0% male
Age
30.2
average years
Country rank
#949
Topic in India
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handball fans

10.0% are female, 90.0% are male, average age 30.2.

Fig. 02

Gender split

10.0%
Female
90.0%
Male
Demographic split for Handball audience in India
MetricValue
Female10.0%
Male90.0%
Average age30.2
Estimated audience size5,918,973
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Handball audience in India
Age bracketShare%
16-1933%
20-2936%
30-3921%
40-496%
50+4%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Handball audience comes from India.

Worldwide audience distribution share by country for Handball
CountryShare
India13.1%
United States10.5%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handball audience in India is strongest.

Fig. 05

Top regions by affinity

Handball fans by region: top regions in India
#RegionReachAffinity×
01Andhra Pradesh~100K1.64×
02Telangana~100K1.52×
03Tamil Nadu~200K1.42×
04Punjab (region)~100K1.39×
05Nagaland~5K1.31×
06Meghalaya~7K1.17×
07Karnataka~200K1.16×
08Haryana~90K1.16×
09Uttarakhand~30K1.10×
10Maharashtra~300K1.07×
11Arunachal Pradesh~4K1.06×
12Goa~6K1.05×
13Chhattisgarh~40K1.04×
14Jammu and Kashmir~30K1.00×
15Mizoram~4K1.00×
16Himachal Pradesh~20K0.97×
17Sikkim~2K0.94×
18Manipur~7K0.93×
19Rajasthan~100K0.90×
20Uttar Pradesh~300K0.89×
21Tripura~7K0.86×
22Madhya Pradesh~100K0.85×
23Assam~50K0.78×
24Kerala~70K0.75×
25Jharkhand~40K0.73×
26Gujarat~100K0.69×
27Odisha~40K0.61×
28West Bengal~100K0.53×
29Bihar~60K0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handball audience
#·InterestCategoryAffinity×
01Tractor pullingSports11.33×
02VideophoneTechnology & Electronics10.59×
03Bihari languagesPolitics & Society5.60×
04Wild fisheriesTravel & Leisure5.43×
05Crime Patrol (TV series)Movies & TV5.17×
06SpearfishingSports4.88×
07Ayesha KhanMovies & TV3.89×
08KinesiologyHealth3.63×
09ObituaryLiterature3.17×
10PanipatMovies & TV3.07×
11Wind turbineHome & Garden3.04×
12Communication studiesBusiness & Career2.98×
13KabaddiSports2.95×
14Bhojpuri languagePolitics & Society2.44×
15VolleyballSports2.32×
16Digital televisionMovies & TV2.24×
17WikipediaInternet & Social Media2.17×
18Breaking newsMovies & TV1.92×
19Pro KabaddiSports1.85×
20DharmendraMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Handball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
TraditionCONSERVATISM1.34×
SpiritualityBALANCE1.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Handball audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.44×
Design AffinityPREMIUM0.52×
IndividualismJOY0.54×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Handball have in India?

Handball has an estimated audience of 5,918,973 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Handball fans?

10.0% of Handball fans are female, 90.0% are male, with an average age of 30.2 years.

03

Which brands do Handball fans like most?

Handball fans show strongest brand affinity for Tractor pulling (11.33×), Bhojpuri language (2.44×), and Dharmendra (1.57×) over the country average.

04

Where do Handball fans live in India?

Handball fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Handball fans also like?

Beyond Handball itself, the audience over-indexes on Bhojpuri language (2.44×), Dharmendra (1.57×), Kinesiology (3.63×), and Breaking news (1.92×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Handball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →