A data profile of the people who buy, follow and care about Radio in India — modelled from more than twelve digital signal sources. Radio has an estimated audience of 15,086,287 people in India.
The average Radio fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Bhojpuri language, News broadcasting, Aaj Tak, with strongest over-indexing on Bhojpuri language (2.23× the country average).
Demographically, the Radio audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Radio fan in India is more male, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Radio profile in India.
22.5% are female, 77.5% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 32.7 |
| Estimated audience size | 15,086,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Radio audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~300K | 1.43× | |
| 02 | Manipur | ~30K | 1.40× | |
| 03 | Maharashtra | ~900K | 1.17× | |
| 04 | West Bengal | ~500K | 1.17× | |
| 05 | Chhattisgarh | ~100K | 1.17× | |
| 06 | Madhya Pradesh | ~300K | 1.15× | |
| 07 | Karnataka | ~400K | 1.12× | |
| 08 | Assam | ~200K | 1.09× | |
| 09 | Himachal Pradesh | ~70K | 1.09× | |
| 10 | Gujarat | ~400K | 1.06× | |
| 11 | Jharkhand | ~100K | 1.05× | |
| 12 | Jammu and Kashmir | ~70K | 1.05× | |
| 13 | Tamil Nadu | ~400K | 1.04× | |
| 14 | Odisha | ~200K | 1.04× | |
| 15 | Bihar | ~300K | 1.03× | |
| 16 | Goa | ~20K | 0.98× | |
| 17 | Uttarakhand | ~70K | 0.97× | |
| 18 | Uttar Pradesh | ~700K | 0.96× | |
| 19 | Punjab (region) | ~200K | 0.95× | |
| 20 | Tripura | ~20K | 0.90× | |
| 21 | Rajasthan | ~300K | 0.89× | |
| 22 | Nagaland | ~9K | 0.89× | |
| 23 | Mizoram | ~9K | 0.88× | |
| 24 | Telangana | ~200K | 0.87× | |
| 25 | Sikkim | ~6K | 0.87× | |
| 26 | Meghalaya | ~10K | 0.85× | |
| 27 | Haryana | ~200K | 0.83× | |
| 28 | Arunachal Pradesh | ~8K | 0.82× | |
| 29 | Andhra Pradesh | ~100K | 0.72× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kinesiology | Health | 2.54× | ||
| 02 | Public broadcasting | Movies & TV | 2.37× | ||
| 03 | Manorama Online | News | 2.29× | ||
| 04 | Bhojpuri language | Politics & Society | 2.23× | ||
| 05 | Michael Jackson | Music & Radio | 2.13× | ||
| 06 | Mathrubhumi | News | 2.09× | ||
| 07 | Peacemaker | Movies & TV | 2.06× | ||
| 08 | England cricket team | Sports | 1.88× | ||
| 09 | Virtual private network | Technology & Electronics | 1.80× | ||
| 10 | Video hosting service | Technology & Electronics | 1.76× | ||
| 11 | Television network | Movies & TV | 1.76× | ||
| 12 | Digital television | Movies & TV | 1.72× | ||
| 13 | Aaj Tak | Movies & TV | 1.70× | ||
| 14 | Art film | Movies & TV | 1.67× | ||
| 15 | Hindustani language | Politics & Society | 1.66× | ||
| 16 | News broadcasting | Business & Career | 1.61× | ||
| 17 | Geography | Business & Career | 1.61× | ||
| 18 | Viral video | Internet & Social Media | 1.60× | ||
| 19 | Joke | Literature | 1.53× | ||
| 20 | Telugu cinema | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Tradition | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.31× | |
| Individualism | JOY | 0.37× | |
| Design Affinity | PREMIUM | 0.39× |
Radio has an estimated audience of 15,086,287 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.5% of Radio fans are female, 77.5% are male, with an average age of 32.7 years.
Radio fans show strongest brand affinity for Bhojpuri language (2.23×), News broadcasting (1.61×), and Aaj Tak (1.7×) over the country average.
Radio fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~700K), and West Bengal (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on News broadcasting (1.61×), Aaj Tak (1.7×), Peacemaker (2.06×), and Viral video (1.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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