A data profile of the people who buy, follow and care about Radio in Portugal — modelled from more than twelve digital signal sources. Radio has an estimated audience of 2,270,758 people in Portugal.
Radio has an estimated audience of 2,270,758 people in Portugal. 49.9% are female, 50.1% are male, average age 45.8. Top brand affinities: RFM, Broadcasting, YouTube Music, Radio broadcasting, Televisions.
Top brand affinities include RFM, Broadcasting, YouTube Music, with strongest over-indexing on RFM (5.75× the country average).
Demographically, the Radio audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Radio fan in Portugal is balanced, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for RFM.
The key figures that characterise the Radio profile in Portugal.
49.9% are female, 50.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.8 |
| Estimated audience size | 2,270,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Radio audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RFM | Music & Radio | 5.75× | ||
| 02 | Communications satellite | Technology & Electronics | 5.32× | ||
| 03 | Wire | Technology & Electronics | 4.57× | ||
| 04 | Midwest hip hop | Music & Radio | 4.40× | ||
| 05 | Broadcast engineering | Business & Career | 4.23× | ||
| 06 | Country rap | Music & Radio | 4.17× | ||
| 07 | Chicano rap | Music & Radio | 4.00× | ||
| 08 | YouTube Music | Internet & Social Media | 3.99× | ||
| 09 | Origami | Kids & Family | 3.67× | ||
| 10 | Communication studies | Business & Career | 3.25× | ||
| 11 | Radio broadcasting | Music & Radio | 2.58× | ||
| 12 | Wireless | Technology & Electronics | 2.40× | ||
| 13 | Broadcasting | Movies & TV | 2.26× | ||
| 14 | Computer network | Technology & Electronics | 1.92× | ||
| 15 | Telecommunication | Technology & Electronics | 1.83× | ||
| 16 | Television network | Movies & TV | 1.72× | ||
| 17 | Televisions | Technology & Electronics | 1.71× | ||
| 18 | Pleasure | Politics & Society | 1.69× | ||
| 19 | Optics | Health | 1.63× | ||
| 20 | High-definition television | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Tradition | CONSERVATISM | 1.38× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Design Affinity | PREMIUM | 0.96× | |
| Sustainability | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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