A data profile of the people who buy, follow and care about Radio in Austria — modelled from more than twelve digital signal sources. Radio has an estimated audience of 1,458,110 people in Austria.
The average Radio fan in Austria is 42.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include AutoScout24, Telecommunication, Broadcasting, with strongest over-indexing on AutoScout24 (1.58× the country average).
Demographically, the Radio audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Radio fan in Austria is balanced, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Radio profile in Austria.
51.1% are female, 48.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.6 |
| Estimated audience size | 1,458,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Radio audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~300K | 1.40× | |
| 02 | Tyrol | ~100K | 1.10× | |
| 03 | Lower Austria | ~200K | 1.02× | |
| 04 | Burgenland | ~40K | 1.00× | |
| 05 | Styria | ~200K | 0.96× | |
| 06 | Salzburg | ~90K | 0.95× | |
| 07 | Vienna | ~300K | 0.93× | |
| 08 | Carinthia (state) | ~70K | 0.92× | |
| 09 | Vorarlberg | ~40K | 0.81× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KISS | Music & Radio | 2.39× | ||
| 02 | Michael J. Fox | Movies & TV | 2.30× | ||
| 03 | Benjamin Netanyahu | Politics & Society | 1.89× | ||
| 04 | Pamela Anderson | Movies & TV | 1.85× | ||
| 05 | Sparkasse | Business & Career | 1.80× | ||
| 06 | Kaley Cuoco | Movies & TV | 1.78× | ||
| 07 | Bares für Rares | Movies & TV | 1.77× | ||
| 08 | Electromagnetic radiation | Health | 1.73× | ||
| 09 | Liam Neeson | Movies & TV | 1.67× | ||
| 10 | Deutsch lernen | Business & Career | 1.67× | ||
| 11 | Radio broadcasting | Music & Radio | 1.66× | ||
| 12 | George Clooney | Movies & TV | 1.61× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 14 | Western Union | Business & Career | 1.57× | ||
| 15 | Telecommunication | Technology & Electronics | 1.54× | ||
| 16 | Broadcasting | Movies & TV | 1.54× | ||
| 17 | Tom Cruise | Movies & TV | 1.52× | ||
| 18 | Fire station | Home & Garden | 1.51× | ||
| 19 | Wetter.com | Home & Garden | 1.51× | ||
| 20 | Emergency service | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.13× | |
| Travelling | THRILL | 1.12× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.97× |
Radio has an estimated audience of 1,458,110 people in Austria, concentrated in Vienna and Upper Austria.
51.1% of Radio fans are female, 48.9% are male, with an average age of 42.6 years.
Radio fans show strongest brand affinity for AutoScout24 (1.58×), Telecommunication (1.54×), and Broadcasting (1.54×) over the country average.
Radio fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~300K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Telecommunication (1.54×), Broadcasting (1.54×), KISS (2.39×), and Sparkasse (1.8×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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