A data profile of the people who buy, follow and care about AutoScout24 in Austria — modelled from more than twelve digital signal sources. AutoScout24 has an estimated audience of 2,079,427 people in Austria.
The average AutoScout24 fan in Austria is 41.5 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Used car, Škoda Auto, Bwin, with strongest over-indexing on Used car (4.77× the country average).
Demographically, the AutoScout24 audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical AutoScout24 fan in Austria is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the AutoScout24 profile in Austria.
19.2% are female, 80.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 41.5 |
| Estimated audience size | 2,079,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 21% |
Where the AutoScout24 audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~100K | 1.48× | |
| 02 | Tyrol | ~200K | 1.35× | |
| 03 | Upper Austria | ~300K | 1.06× | |
| 04 | Salzburg | ~100K | 1.03× | |
| 05 | Carinthia (state) | ~100K | 0.91× | |
| 06 | Lower Austria | ~200K | 0.85× | |
| 07 | Styria | ~200K | 0.84× | |
| 08 | Burgenland | ~40K | 0.77× | |
| 09 | Vienna | ~300K | 0.71× |
The strongest cross-interests of the AutoScout24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 4.77× | ||
| 02 | Used Cars | Cars & Mobility | 3.24× | ||
| 03 | Škoda Auto | Cars & Mobility | 3.15× | ||
| 04 | Cars (film) | Movies & TV | 2.97× | ||
| 05 | Dnevni avaz | News | 2.86× | ||
| 06 | Car dealership | Cars & Mobility | 2.78× | ||
| 07 | Electric car | Cars & Mobility | 2.73× | ||
| 08 | Jutarnji list | News | 2.66× | ||
| 09 | Tire | Cars & Mobility | 2.60× | ||
| 10 | Solar energy | Home & Garden | 2.54× | ||
| 11 | Volkswagen | Cars & Mobility | 2.47× | ||
| 12 | KFC | Food & Beverages | 2.36× | ||
| 13 | SUVs | Cars & Mobility | 2.13× | ||
| 14 | BYD Auto | Cars & Mobility | 2.11× | ||
| 15 | Bwin | Games | 2.10× | ||
| 16 | BMW | Cars & Mobility | 1.90× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Interwetten | Games | 1.61× | ||
| 19 | EBay | Shopping | 1.59× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.17× | |
| Urban Lifestyle | OPEN | 1.51× | |
| Mindfulness | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.59× | |
| Price Sensitivity | PREMIUM | 0.60× |
AutoScout24's target market in Austria covers an estimated 2,079,427 people, concentrated in Vienna and Upper Austria.
19.2% of the AutoScout24 audience are female, 80.8% are male, with an average age of 41.5 years.
AutoScout24 fans show strongest brand affinity for Used car (4.77×), Škoda Auto (3.15×), and Bwin (2.1×) over the country average.
AutoScout24 fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~300K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond AutoScout24 itself, the audience over-indexes on Škoda Auto (3.15×), Bwin (2.1×), Cars (film) (2.97×), and Dnevni avaz (2.86×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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