A data profile of the people who buy, follow and care about WhatsApp in Austria — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 2,803,925 people in Austria.
The average WhatsApp fan in Austria is 39.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Heute, Spar (retailer), Billa (supermarket), with strongest over-indexing on Heute (1.63× the country average).
Demographically, the WhatsApp audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical WhatsApp fan in Austria is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Heute.
The key figures that characterise the WhatsApp profile in Austria.
52.3% are female, 47.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.1 |
| Estimated audience size | 2,803,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide WhatsApp audience comes from Austria.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.2% |
| Brazil | 4.0% |
Where the WhatsApp audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~600K | 1.11× | |
| 02 | Lower Austria | ~400K | 1.08× | |
| 03 | Styria | ~400K | 1.07× | |
| 04 | Upper Austria | ~400K | 1.00× | |
| 05 | Burgenland | ~70K | 1.00× | |
| 06 | Vorarlberg | ~100K | 0.98× | |
| 07 | Carinthia (state) | ~100K | 0.96× | |
| 08 | Tyrol | ~200K | 0.91× | |
| 09 | Salzburg | ~200K | 0.90× |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dnevni avaz | News | 3.17× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.44× | ||
| 03 | Bwin | Games | 2.31× | ||
| 04 | GMX Mail | Internet & Social Media | 2.17× | ||
| 05 | Hornbach | Shopping | 2.13× | ||
| 06 | Interwetten | Games | 2.07× | ||
| 07 | McDonald's | Food & Beverages | 2.02× | ||
| 08 | Internet & Social Media | 2.01× | |||
| 09 | Billa (supermarket) | Shopping | 1.96× | ||
| 10 | Spar (retailer) | Shopping | 1.85× | ||
| 11 | Obi (store) | Shopping | 1.78× | ||
| 12 | IKEA | Home & Garden | 1.75× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Müller (company) | Food & Beverages | 1.69× | ||
| 15 | Amazon.com | Shopping | 1.65× | ||
| 16 | Germany | Travel & Leisure | 1.65× | ||
| 17 | Bild | News | 1.64× | ||
| 18 | Heute | Movies & TV | 1.63× | ||
| 19 | Kronen Zeitung | News | 1.63× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.20× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.60× |
WhatsApp has an estimated audience of 2,803,925 people in Austria, concentrated in Vienna and Lower Austria.
52.3% of WhatsApp fans are female, 47.7% are male, with an average age of 39.1 years.
WhatsApp fans show strongest brand affinity for Heute (1.63×), Spar (retailer) (1.85×), and Billa (supermarket) (1.96×) over the country average.
WhatsApp fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~400K), and Styria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond WhatsApp itself, the audience over-indexes on Spar (retailer) (1.85×), Billa (supermarket) (1.96×), Kronen Zeitung (1.63×), and Bild (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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