A data profile of the people who buy, follow and care about Tire in Austria — modelled from more than twelve digital signal sources. Tire has an estimated audience of 935,349 people in Austria.
The average Tire fan in Austria is 38.6 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include AutoScout24, Solar energy, Škoda Auto, with strongest over-indexing on AutoScout24 (2.6× the country average).
Demographically, the Tire audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tire fan in Austria is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Tire profile in Austria.
30.1% are female, 69.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 38.6 |
| Estimated audience size | 935,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Tire audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
Where the Tire audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.20× | |
| 02 | Styria | ~100K | 1.12× | |
| 03 | Carinthia (state) | ~50K | 1.09× | |
| 04 | Lower Austria | ~100K | 1.08× | |
| 05 | Vienna | ~200K | 1.04× | |
| 06 | Burgenland | ~20K | 0.93× | |
| 07 | Vorarlberg | ~30K | 0.88× | |
| 08 | Tyrol | ~60K | 0.86× | |
| 09 | Salzburg | ~50K | 0.85× |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 5.67× | ||
| 02 | Gasoline | Cars & Mobility | 4.93× | ||
| 03 | Solar energy | Home & Garden | 3.92× | ||
| 04 | Automobile repair shop | Cars & Mobility | 3.54× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 3.54× | ||
| 06 | Family car | Cars & Mobility | 3.13× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.05× | ||
| 08 | Compact car | Cars & Mobility | 3.03× | ||
| 09 | Used car | Cars & Mobility | 2.87× | ||
| 10 | Hyundai | Cars & Mobility | 2.82× | ||
| 11 | Electric vehicle | Cars & Mobility | 2.80× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.76× | ||
| 13 | Hatchback | Cars & Mobility | 2.61× | ||
| 14 | AutoScout24 | Cars & Mobility | 2.60× | ||
| 15 | Max Verstappen | Sports | 2.05× | ||
| 16 | Borussia Dortmund | Sports | 2.04× | ||
| 17 | SUVs | Cars & Mobility | 1.96× | ||
| 18 | FC Bayern Munich | Sports | 1.89× | ||
| 19 | Bwin | Games | 1.61× | ||
| 20 | Concerts | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.70× |
Tire has an estimated audience of 935,349 people in Austria, concentrated in Vienna and Upper Austria.
30.1% of Tire fans are female, 69.9% are male, with an average age of 38.6 years.
Tire fans show strongest brand affinity for AutoScout24 (2.6×), Solar energy (3.92×), and Škoda Auto (2.76×) over the country average.
Tire fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tire itself, the audience over-indexes on Solar energy (3.92×), Škoda Auto (2.76×), Used car (2.87×), and Air pollution (5.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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