A data profile of the people who buy, follow and care about Tire in Spain — modelled from more than twelve digital signal sources. Tire has an estimated audience of 4,127,022 people in Spain.
Tire has an estimated audience of 4,127,022 people in Spain. 20.2% are female, 79.8% are male, average age 43.0. Top brand affinities: Solar energy, Air pollution, Škoda Auto, Car wash, Energy.
Top brand affinities include Solar energy, Air pollution, Škoda Auto, with strongest over-indexing on Solar energy (5.54× the country average).
Demographically, the Tire audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Tire fan in Spain is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in Spain.
20.2% are female, 79.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 43.0 |
| Estimated audience size | 4,127,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Tire audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 6.69× | ||
| 02 | Air pollution | Health | 6.35× | ||
| 03 | Motor oil | Cars & Mobility | 5.79× | ||
| 04 | Off-road vehicle | Cars & Mobility | 5.66× | ||
| 05 | Solar energy | Home & Garden | 5.54× | ||
| 06 | Gasoline | Cars & Mobility | 5.18× | ||
| 07 | Carcare | Cars & Mobility | 4.17× | ||
| 08 | AutoScout24 | Cars & Mobility | 4.04× | ||
| 09 | Norauto | Cars & Mobility | 3.83× | ||
| 10 | Electric motorcycles and scooters | Cars & Mobility | 3.69× | ||
| 11 | Bild | News | 3.57× | ||
| 12 | Rallying | Sports | 3.54× | ||
| 13 | Custom motorcycle | Cars & Mobility | 3.12× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 3.04× | ||
| 15 | Electric vehicle | Cars & Mobility | 2.93× | ||
| 16 | Škoda Auto | Cars & Mobility | 2.85× | ||
| 17 | Livemusic | Music & Radio | 2.82× | ||
| 18 | Energy | Home & Garden | 2.17× | ||
| 19 | Gambling | Games | 2.12× | ||
| 20 | Coches.net | Cars & Mobility | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.50× | |
| Need for Security | CONSERVATISM | 2.02× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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