A data profile of the people who buy, follow and care about Tire in Canada — modelled from more than twelve digital signal sources. Tire has an estimated audience of 4,303,597 people in Canada.
The average Tire fan in Canada is 40.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Solar energy, Air pollution, SUVs, with strongest over-indexing on Solar energy (3.44× the country average).
Demographically, the Tire audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tire fan in Canada is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
The key figures that characterise the Tire profile in Canada.
24.1% are female, 75.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 40.8 |
| Estimated audience size | 4,303,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Tire audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
Where the Tire audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~700K | 1.29× | |
| 02 | British Columbia | ~800K | 1.26× | |
| 03 | Ontario | ~2M | 1.23× | |
| 04 | Nova Scotia | ~200K | 1.20× | |
| 05 | New Brunswick | ~100K | 1.16× | |
| 06 | Saskatchewan | ~100K | 1.01× | |
| 07 | Newfoundland and Labrador | ~60K | 0.89× | |
| 08 | Manitoba | ~100K | 0.88× | |
| 09 | Prince Edward Island | ~20K | 0.78× | |
| 10 | Quebec | ~400K | 0.38× |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 3.73× | ||
| 02 | Electric motorcycles and scooters | Cars & Mobility | 3.46× | ||
| 03 | Solar energy | Home & Garden | 3.44× | ||
| 04 | Automobile repair shop | Cars & Mobility | 3.08× | ||
| 05 | Electric vehicle | Cars & Mobility | 2.72× | ||
| 06 | GMC | Cars & Mobility | 2.46× | ||
| 07 | Lawn mower | Home & Garden | 2.41× | ||
| 08 | Racing games | Games | 2.31× | ||
| 09 | Cadillac | Cars & Mobility | 2.07× | ||
| 10 | Credit (finance) | Business & Career | 1.95× | ||
| 11 | Tesla Motors | Cars & Mobility | 1.93× | ||
| 12 | Used car | Cars & Mobility | 1.92× | ||
| 13 | Honda | Cars & Mobility | 1.90× | ||
| 14 | Hyundai | Cars & Mobility | 1.89× | ||
| 15 | Volkswagen | Cars & Mobility | 1.74× | ||
| 16 | Formula One | Sports | 1.72× | ||
| 17 | Golf Channel | Sports | 1.70× | ||
| 18 | Toyota | Cars & Mobility | 1.59× | ||
| 19 | Hardware store | Home & Garden | 1.55× | ||
| 20 | SUVs | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.88× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Design Affinity | PREMIUM | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Tire has an estimated audience of 4,303,597 people in Canada, concentrated in Ontario and British Columbia.
24.1% of Tire fans are female, 75.9% are male, with an average age of 40.8 years.
Tire fans show strongest brand affinity for Solar energy (3.44×), Air pollution (3.73×), and SUVs (1.54×) over the country average.
Tire fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~800K), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Tire itself, the audience over-indexes on Air pollution (3.73×), SUVs (1.54×), Used car (1.92×), and Electric vehicle (2.72×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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