Tire Audience in Canada
Tire has an estimated audience of 4,303,597 people in Canada. 24.1% are female, 75.9% are male, average age 40.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Solar energy, Air pollution, SUVs, Used car, Electric vehicle.
The average Tire fan in Canada is 40.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Solar energy, Air pollution, SUVs, with strongest over-indexing on Solar energy (3.44× the country average). Demographically, the Tire audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Tire fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 40.8 |
| Estimated audience size | 4,303,597 |
Audience persona
The typical Tire fan in Canada is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,226,559 | 1.23× |
| British Columbia | 809,180 | 1.26× |
| Alberta | 684,027 | 1.29× |
| Quebec | 392,214 | 0.38× |
| Nova Scotia | 154,074 | 1.2× |
| Manitoba | 141,978 | 0.88× |
| Saskatchewan | 136,988 | 1.01× |
| New Brunswick | 115,711 | 1.16× |
| Newfoundland and Labrador | 57,984 | 0.89× |
| Prince Edward Island | 16,542 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar energy | 3.44× | Home & Garden |
| Air pollution | 3.73× | Health |
| SUVs | 1.54× | Cars & Mobility |
| Used car | 1.92× | Cars & Mobility |
| Electric vehicle | 2.72× | Cars & Mobility |
| Credit (finance) | 1.95× | Business & Career |
| Automobile repair shop | 3.08× | Cars & Mobility |
| Hardware store | 1.55× | Home & Garden |
| Toyota | 1.59× | Cars & Mobility |
| Electric motorcycles and scooters | 3.46× | Cars & Mobility |
| Honda | 1.9× | Cars & Mobility |
| Racing games | 2.31× | Games |
| Tesla Motors | 1.93× | Cars & Mobility |
| Hyundai | 1.89× | Cars & Mobility |
| Lawn mower | 2.41× | Home & Garden |
| GMC | 2.46× | Cars & Mobility |
| Volkswagen | 1.74× | Cars & Mobility |
| BMW | 1.65× | Cars & Mobility |
| Golf Channel | 1.7× | Sports |
| Motorboat | 2.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.88 |
| Quality Awareness | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.3 |
| Individualism | JOY | 1.16 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
See Tire audiences in other countries
More Cars & Mobility audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Tire have in Canada?
Tire has an estimated audience of 4,303,597 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Tire fans?
24.1% of Tire fans are female, 75.9% are male, with an average age of 40.8 years.
Which brands do Tire fans like most?
Tire fans show strongest brand affinity for Solar energy (3.44×), Air pollution (3.73×), and SUVs (1.54×) over the country average.
Where do Tire fans live in Canada?
Tire fans in Canada are most concentrated in Ontario (reach 2,226,559), British Columbia (reach 809,180), and Alberta (reach 684,027). These three regions account for the largest share of the active audience.
What other brands do Tire fans also like?
Beyond Tire itself, the audience over-indexes on Air pollution (3.73×), SUVs (1.54×), Used car (1.92×), and Electric vehicle (2.72×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.