A data profile of the people who buy, follow and care about Toyota in Canada — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 4,796,526 people in Canada.
The average Toyota fan in Canada is 39.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Google Maps, SUVs, Home Hardware, with strongest over-indexing on Google Maps (2.02× the country average).
Demographically, the Toyota audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Toyota fan in Canada is more male, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Toyota profile in Canada.
29.3% are female, 70.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 39.5 |
| Estimated audience size | 4,796,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Toyota audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
Where the Toyota audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.48× | |
| 02 | Ontario | ~2.5M | 1.21× | |
| 03 | British Columbia | ~800K | 1.14× | |
| 04 | Alberta | ~700K | 1.13× | |
| 05 | New Brunswick | ~100K | 1.00× | |
| 06 | Newfoundland and Labrador | ~70K | 0.94× | |
| 07 | Nova Scotia | ~100K | 0.92× | |
| 08 | Manitoba | ~100K | 0.82× | |
| 09 | Prince Edward Island | ~20K | 0.71× | |
| 10 | Saskatchewan | ~100K | 0.67× |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota RAV4 | Cars & Mobility | 2.80× | ||
| 02 | Family car | Cars & Mobility | 2.67× | ||
| 03 | Wrench | Home & Garden | 2.49× | ||
| 04 | Machine tool | Home & Garden | 2.48× | ||
| 05 | Google Maps | Internet & Social Media | 2.02× | ||
| 06 | Engine | Cars & Mobility | 1.99× | ||
| 07 | Bus | Cars & Mobility | 1.97× | ||
| 08 | Welding | Home & Garden | 1.91× | ||
| 09 | Local news | News | 1.83× | ||
| 10 | Google News | News | 1.76× | ||
| 11 | PlayNow.com | Games | 1.71× | ||
| 12 | Used car | Cars & Mobility | 1.70× | ||
| 13 | Enterprise Rent-A-Car | Cars & Mobility | 1.70× | ||
| 14 | Freight transport | Cars & Mobility | 1.62× | ||
| 15 | TD Canada Trust | Business & Career | 1.60× | ||
| 16 | Cars (film) | Movies & TV | 1.60× | ||
| 17 | Tire | Cars & Mobility | 1.59× | ||
| 18 | SUVs | Cars & Mobility | 1.58× | ||
| 19 | Toronto-Dominion Bank | Business & Career | 1.57× | ||
| 20 | Home Hardware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.21× | |
| Career Orientation | POWER | 1.55× | |
| Social Media Usage | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Spirituality | BALANCE | 0.77× | |
| Convenience Orientation | PREMIUM | 0.80× |
Toyota's target market in Canada covers an estimated 4,796,526 people, concentrated in Ontario and Quebec.
29.3% of the Toyota audience are female, 70.7% are male, with an average age of 39.5 years.
Toyota fans show strongest brand affinity for Google Maps (2.02×), SUVs (1.58×), and Home Hardware (1.51×) over the country average.
Toyota fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Toyota itself, the audience over-indexes on SUVs (1.58×), Home Hardware (1.51×), PlayNow.com (1.71×), and Toronto-Dominion Bank (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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