Toyota Audience in Canada
Toyota has an estimated audience of 4,801,639 people in Canada. 29.3% are female, 70.7% are male, average age 39.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Google Maps, SUVs, Home Hardware, PlayNow.com, Toronto-Dominion Bank.
The average Toyota fan in Canada is 39.5 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Google Maps, SUVs, Home Hardware, with strongest over-indexing on Google Maps (2.02× the country average). Demographically, the Toyota audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Toyota fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 39.5 |
| Estimated audience size | 4,801,639 |
Audience persona
The typical Toyota fan in Canada is more male, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,432,296 | 1.21× |
| Quebec | 1,695,764 | 1.48× |
| British Columbia | 821,680 | 1.14× |
| Alberta | 671,880 | 1.13× |
| Manitoba | 147,291 | 0.82× |
| Nova Scotia | 131,732 | 0.92× |
| New Brunswick | 111,218 | 1.0× |
| Saskatchewan | 101,798 | 0.67× |
| Newfoundland and Labrador | 68,438 | 0.94× |
| Prince Edward Island | 16,754 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 2.02× | Internet & Social Media |
| SUVs | 1.58× | Cars & Mobility |
| Home Hardware | 1.51× | Home & Garden |
| PlayNow.com | 1.71× | Games |
| Toronto-Dominion Bank | 1.57× | Business & Career |
| TD Canada Trust | 1.6× | Business & Career |
| Wrench | 2.49× | Home & Garden |
| Local news | 1.83× | News |
| Used car | 1.7× | Cars & Mobility |
| Engine | 1.99× | Cars & Mobility |
| Bus | 1.97× | Cars & Mobility |
| Freight transport | 1.62× | Cars & Mobility |
| Family car | 2.67× | Cars & Mobility |
| Tire | 1.59× | Cars & Mobility |
| Machine tool | 2.48× | Home & Garden |
| Welding | 1.91× | Home & Garden |
| Office 365 | 1.71× | Technology & Electronics |
| Enterprise Rent-A-Car | 1.7× | Cars & Mobility |
| Google News | 1.76× | News |
| Toyota RAV4 | 2.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.21 |
| Career Orientation | POWER | 1.55 |
| Social Media Usage | JOY | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
| Individualism | JOY | 1.14 |
| Early Adopter Mentality | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 5.1% |
| Italy | 4.7% |
See Toyota audiences in other countries
More Car manufacturer audiences in Canada
- General Motors (3,609,406)
- BMW (3,210,721)
- Honda (3,145,754)
- Nissan (2,971,669)
- Volkswagen (2,926,296)
Frequently asked questions
How many fans does Toyota have in Canada?
Toyota has an estimated audience of 4,801,639 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Toyota fans?
29.3% of Toyota fans are female, 70.7% are male, with an average age of 39.5 years.
Which brands do Toyota fans like most?
Toyota fans show strongest brand affinity for Google Maps (2.02×), SUVs (1.58×), and Home Hardware (1.51×) over the country average.
Where do Toyota fans live in Canada?
Toyota fans in Canada are most concentrated in Ontario (reach 2,432,296), Quebec (reach 1,695,764), and British Columbia (reach 821,680). These three regions account for the largest share of the active audience.
What other brands do Toyota fans also like?
Beyond Toyota itself, the audience over-indexes on SUVs (1.58×), Home Hardware (1.51×), PlayNow.com (1.71×), and Toronto-Dominion Bank (1.57×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.