A data profile of the people who buy, follow and care about Tire in Italy — modelled from more than twelve digital signal sources. Tire has an estimated audience of 10,468,529 people in Italy.
Tire has an estimated audience of 10,468,529 people in Italy. 23.0% are female, 77.0% are male, average age 42.5. Top brand affinities: AutoScout24, Solar energy, Personal finance, Car wash, Air pollution.
Top brand affinities include AutoScout24, Solar energy, Personal finance, with strongest over-indexing on AutoScout24 (3.33× the country average).
Demographically, the Tire audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Tire fan in Italy is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Tire profile in Italy.
23.0% are female, 77.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 42.5 |
| Estimated audience size | 10,468,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Tire audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
The strongest cross-interests of the Tire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 5.57× | ||
| 02 | Air pollution | Health | 4.50× | ||
| 03 | Solar energy | Home & Garden | 3.87× | ||
| 04 | AutoScout24 | Cars & Mobility | 3.33× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 3.07× | ||
| 06 | Electric vehicle | Cars & Mobility | 2.83× | ||
| 07 | Used car | Cars & Mobility | 2.70× | ||
| 08 | Hyundai | Cars & Mobility | 2.65× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.49× | ||
| 10 | HVAC | Home & Garden | 2.46× | ||
| 11 | Peugeot | Cars & Mobility | 2.36× | ||
| 12 | Wikipedia | Internet & Social Media | 2.22× | ||
| 13 | Volkswagen | Cars & Mobility | 2.03× | ||
| 14 | Personal finance | Business & Career | 1.87× | ||
| 15 | SUVs | Cars & Mobility | 1.80× | ||
| 16 | MotoGP | Sports | 1.75× | ||
| 17 | Formula One | Sports | 1.67× | ||
| 18 | Energy | Home & Garden | 1.66× | ||
| 19 | Borsa Italiana | Business & Career | 1.58× | ||
| 20 | EBay | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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