Tire Audience in Italy
Tire has an estimated audience of 10,468,529 people in Italy. 23.0% are female, 77.0% are male, average age 42.5. Top brand affinities: AutoScout24, Solar energy, Personal finance, Car wash, Air pollution.
Top brand affinities include AutoScout24, Solar energy, Personal finance, with strongest over-indexing on AutoScout24 (3.33× the country average). Demographically, the Tire audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Cars & Mobility · Type: Topic
Demographics of Tire fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 42.5 |
| Estimated audience size | 10,468,529 |
Audience persona
The typical Tire fan in Italy is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
Top brand affinities of Tire fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.33× | Cars & Mobility |
| Solar energy | 3.87× | Home & Garden |
| Personal finance | 1.87× | Business & Career |
| Car wash | 5.57× | Cars & Mobility |
| Air pollution | 4.5× | Health |
| Used car | 2.7× | Cars & Mobility |
| Škoda Auto | 2.49× | Cars & Mobility |
| SUVs | 1.8× | Cars & Mobility |
| Wikipedia | 2.22× | Internet & Social Media |
| Electric vehicle | 2.83× | Cars & Mobility |
| Plug-in hybrid | 3.07× | Cars & Mobility |
| Energy | 1.66× | Home & Garden |
| Formula One | 1.67× | Sports |
| Hyundai | 2.65× | Cars & Mobility |
| EBay | 1.56× | Shopping |
| Peugeot | 2.36× | Cars & Mobility |
| Volkswagen | 2.03× | Cars & Mobility |
| HVAC | 2.46× | Home & Garden |
| Borsa Italiana | 1.58× | Business & Career |
| Sustainable energy | 2.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.81 |
| Need for Security | CONSERVATISM | 1.57 |
| Convenience Orientation | PREMIUM | 1.37 |
| Indulgence | JOY | 1.32 |
| Risk Appetite | THRILL | 1.32 |
| Career Orientation | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 6.5% |
| Germany | 5.1% |
See Tire audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.