A data profile of the people who buy, follow and care about MotoGP in Italy — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 12,551,748 people in Italy.
The average MotoGP fan in Italy is 38.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include Formula One, Motorcycle accessories, FIFA World Cup, with strongest over-indexing on Formula One (1.84× the country average).
Demographically, the MotoGP audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical MotoGP fan in Italy is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Formula One.
The key figures that characterise the MotoGP profile in Italy.
29.6% are female, 70.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 38.3 |
| Estimated audience size | 12,551,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide MotoGP audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 14.1% |
| United States | 11.4% |
| Spain | 7.1% |
Where the MotoGP audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1.5M | 1.68× | |
| 02 | Tuscany | ~1M | 1.36× | |
| 03 | Lombardy | ~2.5M | 1.33× | |
| 04 | Marche | ~400K | 1.32× | |
| 05 | Veneto | ~1M | 1.29× | |
| 06 | Piedmont | ~1M | 1.29× | |
| 07 | Liguria | ~400K | 1.16× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.15× | |
| 09 | Umbria | ~200K | 1.15× | |
| 10 | Trentino-Alto Adige/Südtirol | ~200K | 1.01× | |
| 11 | Sardinia | ~300K | 0.97× | |
| 12 | Abruzzo | ~200K | 0.95× | |
| 13 | Lazio | ~1M | 0.92× | |
| 14 | Sicilia | ~800K | 0.81× | |
| 15 | Puglia | ~500K | 0.67× | |
| 16 | Calabria | ~200K | 0.66× | |
| 17 | Aosta Valley | ~20K | 0.62× | |
| 18 | Campania | ~700K | 0.60× | |
| 19 | Molise | ~30K | 0.58× | |
| 20 | Basilicata | ~50K | 0.51× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentino Rossi | Sports | 3.32× | ||
| 02 | Enduro motorcycle | Sports | 3.21× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 3.11× | ||
| 04 | Ducati | Cars & Mobility | 2.90× | ||
| 05 | Kawasaki | Cars & Mobility | 2.85× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 2.82× | ||
| 07 | Touring motorcycle | Cars & Mobility | 2.72× | ||
| 08 | Suzuki | Cars & Mobility | 2.64× | ||
| 09 | Sidi | Sports | 2.57× | ||
| 10 | Yamaha Motor Company | Cars & Mobility | 2.55× | ||
| 11 | Honda | Cars & Mobility | 2.42× | ||
| 12 | Scuderia Ferrari | Sports | 2.24× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.91× | ||
| 14 | Formula One | Sports | 1.84× | ||
| 15 | Scooters | Cars & Mobility | 1.77× | ||
| 16 | Used car | Cars & Mobility | 1.69× | ||
| 17 | Motorsport | Cars & Mobility | 1.59× | ||
| 18 | UEFA Europa League | Sports | 1.56× | ||
| 19 | Tuttosport | Sports | 1.54× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Risk Appetite | THRILL | 1.18× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Tradition | CONSERVATISM | 0.83× |
MotoGP has an estimated audience of 12,551,748 people in Italy, concentrated in Lombardy and Emilia-Romagna.
29.6% of MotoGP fans are female, 70.4% are male, with an average age of 38.3 years.
MotoGP fans show strongest brand affinity for Formula One (1.84×), Motorcycle accessories (3.11×), and FIFA World Cup (1.52×) over the country average.
MotoGP fans in Italy are most concentrated in Lombardy (reach ~2.5M), Emilia-Romagna (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Motorcycle accessories (3.11×), FIFA World Cup (1.52×), AutoScout24 (1.91×), and Motorcycle helmet (2.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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