A data profile of the people who buy, follow and care about Electric vehicle in Italy — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 6,164,670 people in Italy.
The average Electric vehicle fan in Italy is 42.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Electric car, Used car, Solar energy, with strongest over-indexing on Electric car (4.2× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Electric vehicle fan in Italy is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Electric car.
The key figures that characterise the Electric vehicle profile in Italy.
34.5% are female, 65.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 42.2 |
| Estimated audience size | 6,164,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Electric vehicle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
Where the Electric vehicle audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.50× | |
| 02 | Tuscany | ~500K | 1.22× | |
| 03 | Veneto | ~600K | 1.21× | |
| 04 | Lazio | ~900K | 1.19× | |
| 05 | Emilia-Romagna | ~600K | 1.15× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.14× | |
| 07 | Piedmont | ~500K | 1.12× | |
| 08 | Campania | ~800K | 1.11× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.11× | |
| 10 | Abruzzo | ~100K | 1.06× | |
| 11 | Liguria | ~200K | 0.99× | |
| 12 | Aosta Valley | ~20K | 0.97× | |
| 13 | Sicilia | ~500K | 0.95× | |
| 14 | Puglia | ~400K | 0.94× | |
| 15 | Molise | ~30K | 0.93× | |
| 16 | Marche | ~100K | 0.91× | |
| 17 | Umbria | ~90K | 0.91× | |
| 18 | Basilicata | ~50K | 0.89× | |
| 19 | Calabria | ~200K | 0.87× | |
| 20 | Sardinia | ~100K | 0.83× |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diesel fuel | Cars & Mobility | 4.23× | ||
| 02 | Electric car | Cars & Mobility | 4.20× | ||
| 03 | Used car | Cars & Mobility | 3.94× | ||
| 04 | Solar energy | Home & Garden | 3.69× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 3.50× | ||
| 06 | Automotive design | Business & Career | 3.40× | ||
| 07 | Car dealership | Cars & Mobility | 3.23× | ||
| 08 | Crossover (automobile) | Cars & Mobility | 3.18× | ||
| 09 | AutoScout24 | Cars & Mobility | 2.85× | ||
| 10 | Tire | Cars & Mobility | 2.83× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.72× | ||
| 12 | Telepass | Business & Career | 2.64× | ||
| 13 | Hybrids | Cars & Mobility | 2.63× | ||
| 14 | Peugeot | Cars & Mobility | 2.59× | ||
| 15 | Door County, Wisconsin | Travel & Leisure | 2.56× | ||
| 16 | SUVs | Cars & Mobility | 1.99× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.96× | ||
| 18 | Transport | Cars & Mobility | 1.73× | ||
| 19 | Education | Business & Career | 1.66× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.95× | |
| Patriotism | CONSERVATISM | 1.29× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Creativity | OPEN | 0.79× | |
| Early Adopter Mentality | POWER | 0.80× |
Electric vehicle has an estimated audience of 6,164,670 people in Italy, concentrated in Lombardy and Lazio.
34.5% of Electric vehicle fans are female, 65.5% are male, with an average age of 42.2 years.
Electric vehicle fans show strongest brand affinity for Electric car (4.2×), Used car (3.94×), and Solar energy (3.69×) over the country average.
Electric vehicle fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Electric vehicle itself, the audience over-indexes on Used car (3.94×), Solar energy (3.69×), AutoScout24 (2.85×), and Tire (2.83×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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