A data profile of the people who buy, follow and care about Crossover (automobile) in Italy — modelled from more than twelve digital signal sources. Crossover (automobile) has an estimated audience of 5,647,426 people in Italy.
The average Crossover (automobile) fan in Italy is 46.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Hybrid electric vehicle, Used car, Škoda Auto, with strongest over-indexing on Hybrid electric vehicle (9.09× the country average).
Demographically, the Crossover (automobile) audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Crossover (automobile) fan in Italy is more male, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Hybrid electric vehicle.
The key figures that characterise the Crossover (automobile) profile in Italy.
24.4% are female, 75.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 46.9 |
| Estimated audience size | 5,647,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Crossover (automobile) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 8.0% |
| Germany | 5.0% |
Where the Crossover (automobile) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~200K | 1.30× | |
| 02 | Sicilia | ~600K | 1.25× | |
| 03 | Lazio | ~800K | 1.22× | |
| 04 | Puglia | ~500K | 1.19× | |
| 05 | Campania | ~700K | 1.18× | |
| 06 | Lombardy | ~1M | 1.17× | |
| 07 | Sardinia | ~200K | 1.06× | |
| 08 | Veneto | ~500K | 1.04× | |
| 09 | Abruzzo | ~100K | 1.03× | |
| 10 | Emilia-Romagna | ~500K | 1.01× | |
| 11 | Piedmont | ~400K | 1.01× | |
| 12 | Tuscany | ~400K | 0.99× | |
| 13 | Basilicata | ~50K | 0.96× | |
| 14 | Liguria | ~200K | 0.95× | |
| 15 | Marche | ~100K | 0.93× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.92× | |
| 17 | Molise | ~20K | 0.88× | |
| 18 | Aosta Valley | ~10K | 0.88× | |
| 19 | Trentino-Alto Adige/Südtirol | ~90K | 0.87× | |
| 20 | Umbria | ~80K | 0.86× |
The strongest cross-interests of the Crossover (automobile) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 9.09× | ||
| 02 | Family car | Cars & Mobility | 7.12× | ||
| 03 | Hatchback | Cars & Mobility | 5.49× | ||
| 04 | Audi Q3 | Cars & Mobility | 5.49× | ||
| 05 | Mazda | Cars & Mobility | 5.45× | ||
| 06 | Opel | Cars & Mobility | 5.21× | ||
| 07 | Lexus | Cars & Mobility | 5.12× | ||
| 08 | Used car | Cars & Mobility | 4.87× | ||
| 09 | Hyundai | Cars & Mobility | 4.76× | ||
| 10 | Škoda Auto | Cars & Mobility | 4.38× | ||
| 11 | Efficient energy use | Technology & Electronics | 3.92× | ||
| 12 | Citroën | Cars & Mobility | 3.91× | ||
| 13 | Peugeot | Cars & Mobility | 3.89× | ||
| 14 | Car dealership | Cars & Mobility | 3.89× | ||
| 15 | Solar energy | Home & Garden | 3.73× | ||
| 16 | Renault | Cars & Mobility | 3.64× | ||
| 17 | Sustainable energy | Home & Garden | 3.53× | ||
| 18 | Toyota | Cars & Mobility | 3.14× | ||
| 19 | SUVs | Cars & Mobility | 2.95× | ||
| 20 | Volkswagen | Cars & Mobility | 2.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.51× | |
| Need for Security | CONSERVATISM | 1.62× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Mindfulness | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.76× |
Crossover (automobile) has an estimated audience of 5,647,426 people in Italy, concentrated in Lombardy and Lazio.
24.4% of Crossover (automobile) fans are female, 75.6% are male, with an average age of 46.9 years.
Crossover (automobile) fans show strongest brand affinity for Hybrid electric vehicle (9.09×), Used car (4.87×), and Škoda Auto (4.38×) over the country average.
Crossover (automobile) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Crossover (automobile) itself, the audience over-indexes on Used car (4.87×), Škoda Auto (4.38×), SUVs (2.95×), and Hyundai (4.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Crossover (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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