A data profile of the people who buy, follow and care about Car dealership in Italy — modelled from more than twelve digital signal sources. Car dealership has an estimated audience of 5,771,478 people in Italy.
The average Car dealership fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, AutoScout24, Autohero, with strongest over-indexing on Used car (4.49× the country average).
Demographically, the Car dealership audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Car dealership fan in Italy is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Used car.
The key figures that characterise the Car dealership profile in Italy.
33.8% are female, 66.2% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 42.5 |
| Estimated audience size | 5,771,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Car dealership audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.0% |
| Germany | 5.7% |
| Italy | 5.6% |
Where the Car dealership audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.22× | |
| 02 | Veneto | ~500K | 1.14× | |
| 03 | Aosta Valley | ~20K | 1.14× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.13× | |
| 05 | Molise | ~30K | 1.04× | |
| 06 | Emilia-Romagna | ~500K | 1.02× | |
| 07 | Lombardy | ~1M | 0.99× | |
| 08 | Basilicata | ~50K | 0.99× | |
| 09 | Umbria | ~90K | 0.98× | |
| 10 | Piedmont | ~400K | 0.96× | |
| 11 | Puglia | ~400K | 0.95× | |
| 12 | Liguria | ~200K | 0.94× | |
| 13 | Sicilia | ~500K | 0.93× | |
| 14 | Calabria | ~200K | 0.93× | |
| 15 | Abruzzo | ~100K | 0.93× | |
| 16 | Lazio | ~700K | 0.92× | |
| 17 | Marche | ~100K | 0.92× | |
| 18 | Sardinia | ~100K | 0.91× | |
| 19 | Tuscany | ~300K | 0.90× | |
| 20 | Campania | ~500K | 0.84× |
The strongest cross-interests of the Car dealership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto maintenance | Cars & Mobility | 4.62× | ||
| 02 | Used car | Cars & Mobility | 4.49× | ||
| 03 | Autohero | Cars & Mobility | 4.24× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 3.89× | ||
| 05 | AutoScout24 | Cars & Mobility | 3.31× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 3.30× | ||
| 07 | Hybrids | Cars & Mobility | 3.25× | ||
| 08 | Solar energy | Home & Garden | 2.86× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.82× | ||
| 10 | Peugeot | Cars & Mobility | 2.81× | ||
| 11 | Renault | Cars & Mobility | 2.68× | ||
| 12 | Door County, Wisconsin | Travel & Leisure | 2.56× | ||
| 13 | SUVs | Cars & Mobility | 2.51× | ||
| 14 | Tire | Cars & Mobility | 2.36× | ||
| 15 | Subito.it | Shopping | 2.35× | ||
| 16 | MotoGP | Sports | 2.07× | ||
| 17 | Motor vehicle | Cars & Mobility | 2.05× | ||
| 18 | Formula One | Sports | 1.78× | ||
| 19 | Beauty | Beauty & Wellness | 1.57× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.61× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Spirituality | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Car dealership has an estimated audience of 5,771,478 people in Italy, concentrated in Lombardy and Lazio.
33.8% of Car dealership fans are female, 66.2% are male, with an average age of 42.5 years.
Car dealership fans show strongest brand affinity for Used car (4.49×), AutoScout24 (3.31×), and Autohero (4.24×) over the country average.
Car dealership fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Car dealership itself, the audience over-indexes on AutoScout24 (3.31×), Autohero (4.24×), SUVs (2.51×), and Hybrids (3.25×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Car dealership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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