A data profile of the people who buy, follow and care about Motor vehicle in Italy — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 15,476,611 people in Italy.
Motor vehicle has an estimated audience of 15,476,611 people in Italy. 30.6% are female, 69.4% are male, average age 40.5. Top brand affinities: SUVs, Solar energy, AutoScout24, MotoGP, Used car.
Top brand affinities include SUVs, Solar energy, AutoScout24, with strongest over-indexing on SUVs (1.53× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Motor vehicle fan in Italy is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for SUVs.
The key figures that characterise the Motor vehicle profile in Italy.
30.6% are female, 69.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 40.5 |
| Estimated audience size | 15,476,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Motor vehicle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 2.23× | ||
| 02 | Robert Redford | Movies & TV | 2.21× | ||
| 03 | Solar energy | Home & Garden | 2.16× | ||
| 04 | Suzuki | Cars & Mobility | 2.10× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 2.08× | ||
| 06 | Car dealership | Cars & Mobility | 2.05× | ||
| 07 | Used car | Cars & Mobility | 1.97× | ||
| 08 | Electric vehicle | Cars & Mobility | 1.96× | ||
| 09 | Custom motorcycle | Cars & Mobility | 1.95× | ||
| 10 | Hyundai | Cars & Mobility | 1.85× | ||
| 11 | Extreme sport | Sports | 1.75× | ||
| 12 | HVAC | Home & Garden | 1.71× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.68× | ||
| 14 | MotoGP | Sports | 1.61× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.61× | ||
| 16 | Alfa Romeo | Cars & Mobility | 1.60× | ||
| 17 | Toyota | Cars & Mobility | 1.54× | ||
| 18 | SUVs | Cars & Mobility | 1.53× | ||
| 19 | BMW | Cars & Mobility | 1.53× | ||
| 20 | Motorcycles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.32× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Mindfulness | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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