Motor vehicle Audience in Italy
Motor vehicle has an estimated audience of 15,476,611 people in Italy. 30.6% are female, 69.4% are male, average age 40.5. Top brand affinities: SUVs, Used car, Dentistry, Google Maps, Robert Redford.
Top brand affinities include SUVs, Used car, Dentistry, with strongest over-indexing on SUVs (1.95× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 40.5 |
| Estimated audience size | 15,476,611 |
Audience persona
The typical Motor vehicle fan in Italy is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for SUVs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SUVs | 1.95× | Cars & Mobility |
| Used car | 2.5× | Cars & Mobility |
| Dentistry | 3.03× | Business & Career |
| Google Maps | 1.66× | Internet & Social Media |
| Robert Redford | 2.7× | Movies & TV |
| DAZN | 2.84× | Movies & TV |
| Solar energy | 2.16× | Home & Garden |
| AutoScout24 | 1.69× | Cars & Mobility |
| Škoda Auto | 1.92× | Cars & Mobility |
| Meat | 1.53× | Food & Beverages |
| corriere dello sport | 1.57× | Sports |
| Broadcasting of sports events | 3.01× | Movies & TV |
| BMW | 1.72× | Cars & Mobility |
| Volkswagen | 1.72× | Cars & Mobility |
| MotoGP | 1.56× | Sports |
| General practitioner | 2.16× | Health |
| Audi | 1.67× | Cars & Mobility |
| Serie B | 1.67× | Sports |
| Electric vehicle | 1.89× | Cars & Mobility |
| Peugeot | 1.77× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.11 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.