A data profile of the people who buy, follow and care about Motor vehicle in Canada — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 7,880,467 people in Canada.
The average Motor vehicle fan in Canada is 40.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Solar energy, Formula One, with strongest over-indexing on Bad Bunny (2.13× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Motor vehicle fan in Canada is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Motor vehicle profile in Canada.
30.9% are female, 69.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 40.2 |
| Estimated audience size | 7,880,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Motor vehicle audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
Where the Motor vehicle audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~500K | 4.26× | |
| 02 | Nova Scotia | ~300K | 1.33× | |
| 03 | New Brunswick | ~200K | 1.19× | |
| 04 | Prince Edward Island | ~40K | 0.91× | |
| 05 | Saskatchewan | ~200K | 0.76× | |
| 06 | Manitoba | ~200K | 0.68× | |
| 07 | Alberta | ~500K | 0.56× | |
| 08 | British Columbia | ~600K | 0.50× | |
| 09 | Quebec | ~800K | 0.43× | |
| 10 | Ontario | ~1.5M | 0.42× |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.49× | ||
| 02 | CarGurus | Cars & Mobility | 2.49× | ||
| 03 | Automobile repair shop | Cars & Mobility | 2.49× | ||
| 04 | Carcare | Cars & Mobility | 2.49× | ||
| 05 | Air pollution | Health | 2.38× | ||
| 06 | Lewis Hamilton | Sports | 2.27× | ||
| 07 | Solar energy | Home & Garden | 2.21× | ||
| 08 | Bad Bunny | Music & Radio | 2.13× | ||
| 09 | Electric vehicle | Cars & Mobility | 2.05× | ||
| 10 | Hatchback | Cars & Mobility | 1.92× | ||
| 11 | Racing games | Games | 1.88× | ||
| 12 | Formula One | Sports | 1.82× | ||
| 13 | Mercedes-Benz | Cars & Mobility | 1.76× | ||
| 14 | Porsche | Cars & Mobility | 1.76× | ||
| 15 | BMW | Cars & Mobility | 1.70× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.65× | ||
| 17 | Honda | Cars & Mobility | 1.64× | ||
| 18 | Credit (finance) | Business & Career | 1.60× | ||
| 19 | Used Cars | Cars & Mobility | 1.58× | ||
| 20 | Used car | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Family Orientation | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.74× |
Motor vehicle has an estimated audience of 7,880,467 people in Canada, concentrated in Ontario and Quebec.
30.9% of Motor vehicle fans are female, 69.1% are male, with an average age of 40.2 years.
Motor vehicle fans show strongest brand affinity for Bad Bunny (2.13×), Solar energy (2.21×), and Formula One (1.82×) over the country average.
Motor vehicle fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~800K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Motor vehicle itself, the audience over-indexes on Solar energy (2.21×), Formula One (1.82×), Used car (1.53×), and Family car (2.49×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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