Motor vehicle Audience in Canada
Motor vehicle has an estimated audience of 7,880,467 people in Canada. 30.9% are female, 69.1% are male, average age 40.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, Solar energy, Used car, Family car, Electric vehicle.
The average Motor vehicle fan in Canada is 40.2 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, Solar energy, Used car, with strongest over-indexing on Bad Bunny (2.13× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 40.2 |
| Estimated audience size | 7,880,467 |
Audience persona
The typical Motor vehicle fan in Canada is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,395,362 | 0.42× |
| Quebec | 805,566 | 0.43× |
| British Columbia | 593,106 | 0.5× |
| Alberta | 541,727 | 0.56× |
| Newfoundland and Labrador | 457,650 | 4.26× |
| Nova Scotia | 312,645 | 1.33× |
| New Brunswick | 216,490 | 1.19× |
| Manitoba | 200,935 | 0.68× |
| Saskatchewan | 190,469 | 0.76× |
| Prince Edward Island | 35,416 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.13× | Music & Radio |
| Solar energy | 2.21× | Home & Garden |
| Used car | 1.53× | Cars & Mobility |
| Family car | 2.49× | Cars & Mobility |
| Electric vehicle | 2.05× | Cars & Mobility |
| Credit (finance) | 1.6× | Business & Career |
| BMW | 1.7× | Cars & Mobility |
| CarGurus | 2.49× | Cars & Mobility |
| Automobile repair shop | 2.49× | Cars & Mobility |
| Air pollution | 2.38× | Health |
| Honda | 1.64× | Cars & Mobility |
| Hatchback | 1.92× | Cars & Mobility |
| Mercedes-Benz | 1.76× | Cars & Mobility |
| Tesla Motors | 1.65× | Cars & Mobility |
| Carcare | 2.49× | Cars & Mobility |
| Porsche | 1.76× | Cars & Mobility |
| Formula One | 1.82× | Sports |
| Max Verstappen | 2.28× | Sports |
| Racing games | 1.88× | Games |
| Used Cars | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.51 |
| Family Orientation | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.18 |
| Risk Appetite | THRILL | 1.15 |
| Quality Awareness | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Motor vehicle have in Canada?
Motor vehicle has an estimated audience of 7,880,467 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Motor vehicle fans?
30.9% of Motor vehicle fans are female, 69.1% are male, with an average age of 40.2 years.
Which brands do Motor vehicle fans like most?
Motor vehicle fans show strongest brand affinity for Bad Bunny (2.13×), Solar energy (2.21×), and Used car (1.53×) over the country average.
Where do Motor vehicle fans live in Canada?
Motor vehicle fans in Canada are most concentrated in Ontario (reach 1,395,362), Quebec (reach 805,566), and British Columbia (reach 593,106). These three regions account for the largest share of the active audience.
What other brands do Motor vehicle fans also like?
Beyond Motor vehicle itself, the audience over-indexes on Solar energy (2.21×), Used car (1.53×), Family car (2.49×), and Electric vehicle (2.05×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.