A data profile of the people who buy, follow and care about Motor vehicle in United Kingdom — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 12,403,987 people in United Kingdom.
The average Motor vehicle fan in United Kingdom is 42.3 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Family car, Esso, Wikipedia, with strongest over-indexing on Family car (4.14× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Motor vehicle fan in United Kingdom is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Motor vehicle profile in United Kingdom.
30.9% are female, 69.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 42.3 |
| Estimated audience size | 12,403,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Motor vehicle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
Where the Motor vehicle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~800K | 1.55× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.32× | |
| 03 | East of England | ~1M | 1.06× | |
| 04 | North East | ~500K | 0.99× | |
| 05 | South East | ~1.5M | 0.91× | |
| 06 | East Midlands | ~800K | 0.91× | |
| 07 | South West | ~900K | 0.86× | |
| 08 | North West | ~1M | 0.78× |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 4.14× | ||
| 02 | Auto show | Cars & Mobility | 4.14× | ||
| 03 | Alfa Romeo | Cars & Mobility | 4.14× | ||
| 04 | Audi Q3 | Cars & Mobility | 4.14× | ||
| 05 | Carcare | Cars & Mobility | 3.96× | ||
| 06 | BMW 3 Series | Cars & Mobility | 3.87× | ||
| 07 | Vintage car | Cars & Mobility | 2.94× | ||
| 08 | Esso | Cars & Mobility | 2.55× | ||
| 09 | Air pollution | Health | 2.48× | ||
| 10 | Motorhome | Cars & Mobility | 2.31× | ||
| 11 | Solar energy | Home & Garden | 2.29× | ||
| 12 | Betfair | Games | 2.03× | ||
| 13 | Mobile home | Cars & Mobility | 1.90× | ||
| 14 | Wikipedia | Internet & Social Media | 1.88× | ||
| 15 | HVAC | Home & Garden | 1.76× | ||
| 16 | SUVs | Cars & Mobility | 1.68× | ||
| 17 | Used car | Cars & Mobility | 1.61× | ||
| 18 | Refrigerator | Home & Garden | 1.59× | ||
| 19 | We Buy Any Car | Cars & Mobility | 1.58× | ||
| 20 | William Hill (bookmaker) | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Creativity | OPEN | 0.79× | |
| Sustainability | BALANCE | 0.81× |
Motor vehicle has an estimated audience of 12,403,987 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
30.9% of Motor vehicle fans are female, 69.1% are male, with an average age of 42.3 years.
Motor vehicle fans show strongest brand affinity for Family car (4.14×), Esso (2.55×), and Wikipedia (1.88×) over the country average.
Motor vehicle fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Motor vehicle itself, the audience over-indexes on Esso (2.55×), Wikipedia (1.88×), Betfair (2.03×), and Solar energy (2.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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