Motor vehicle Audience in United Kingdom
Motor vehicle has an estimated audience of 12,403,987 people in United Kingdom. 30.9% are female, 69.1% are male, average age 42.3. Top regions: Yorkshire and the Humber, South East, East of England. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Motor vehicle fan in United Kingdom is 42.3 years old, more male, and lives primarily in Yorkshire and the Humber. The audience is concentrated in Yorkshire and the Humber, South East, East of England. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 42.3 |
| Estimated audience size | 12,403,987 |
Audience persona
The typical Motor vehicle fan in United Kingdom is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Yorkshire and the Humber | 1,455,655 | 1.46× |
| South East | 1,432,684 | 0.86× |
| East of England | 1,251,638 | 1.11× |
| West Midlands | 905,176 | 1.7× |
| East Midlands | 671,943 | 0.77× |
| South West | 651,014 | 0.64× |
| North West | 639,767 | 0.48× |
| North East | 473,676 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Luxury yacht | 4.33× | Travel & Leisure |
| Betfair | 3.21× | Games |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| William Hill (bookmaker) | 2.12× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Luxury Orientation | PREMIUM | 1.5 |
| Indulgence | JOY | 1.18 |
| Convenience Orientation | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.08 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Motor vehicle have in United Kingdom?
Motor vehicle has an estimated audience of 12,403,987 people in United Kingdom, concentrated in Yorkshire and the Humber and South East.
What is the gender split and age of Motor vehicle fans?
30.9% of Motor vehicle fans are female, 69.1% are male, with an average age of 42.3 years.
Which brands do Motor vehicle fans like most?
Motor vehicle fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Motor vehicle fans live in United Kingdom?
Motor vehicle fans in United Kingdom are most concentrated in Yorkshire and the Humber (reach 1,455,655), South East (reach 1,432,684), and East of England (reach 1,251,638). These three regions account for the largest share of the active audience.
What other brands do Motor vehicle fans also like?
Beyond Motor vehicle itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.