A data profile of the people who buy, follow and care about Solar energy in United Kingdom — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 6,405,702 people in United Kingdom.
The average Solar energy fan in United Kingdom is 45.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Greater London.
Top brand affinities include Automotive design, Traffic, Solar power, with strongest over-indexing on Automotive design (7× the country average).
Demographically, the Solar energy audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Solar energy fan in United Kingdom is more male, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Automotive design.
The key figures that characterise the Solar energy profile in United Kingdom.
44.2% are female, 55.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 45.3 |
| Estimated audience size | 6,405,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Solar energy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.68× | |
| 02 | Scotland | ~800K | 1.36× | |
| 03 | Northern Ireland | ~200K | 1.20× | |
| 04 | East Midlands | ~400K | 0.93× | |
| 05 | Greater London | ~800K | 0.91× | |
| 06 | South West | ~500K | 0.91× | |
| 07 | North West | ~600K | 0.90× | |
| 08 | East of England | ~500K | 0.85× | |
| 09 | South East | ~700K | 0.82× | |
| 10 | England | ~4.5M | 0.73× | |
| 11 | North East | ~200K | 0.67× | |
| 12 | Yorkshire and the Humber | ~300K | 0.61× | |
| 13 | West Midlands | ~200K | 0.60× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private transport | Cars & Mobility | 7.58× | ||
| 02 | Controlled-access highway | Travel & Leisure | 7.39× | ||
| 03 | Traffic congestion | Cars & Mobility | 7.21× | ||
| 04 | Diesel fuel | Cars & Mobility | 7.02× | ||
| 05 | Automotive design | Business & Career | 7.00× | ||
| 06 | Solar power | Home & Garden | 6.52× | ||
| 07 | Traffic | Cars & Mobility | 6.41× | ||
| 08 | Gasoline | Cars & Mobility | 5.88× | ||
| 09 | Air pollution | Health | 5.73× | ||
| 10 | Solar panel | Home & Garden | 4.64× | ||
| 11 | Electric car | Cars & Mobility | 4.63× | ||
| 12 | Tire | Cars & Mobility | 4.00× | ||
| 13 | Screwfix | Home & Garden | 2.93× | ||
| 14 | Autotrader | Cars & Mobility | 2.75× | ||
| 15 | Machine | Business & Career | 2.70× | ||
| 16 | Toolstation | Home & Garden | 2.57× | ||
| 17 | Transport | Cars & Mobility | 2.41× | ||
| 18 | Training | Sports | 2.40× | ||
| 19 | Halfords | Cars & Mobility | 2.32× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.76× | |
| Patriotism | CONSERVATISM | 1.72× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Pet Ownership | JOY | 0.66× | |
| Mindfulness | BALANCE | 0.68× |
Solar energy has an estimated audience of 6,405,702 people in United Kingdom, concentrated in England and Scotland.
44.2% of Solar energy fans are female, 55.8% are male, with an average age of 45.3 years.
Solar energy fans show strongest brand affinity for Automotive design (7×), Traffic (6.41×), and Solar power (6.52×) over the country average.
Solar energy fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~800K), and Greater London (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Traffic (6.41×), Solar power (6.52×), Electric car (4.63×), and Diesel fuel (7.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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