A data profile of the people who buy, follow and care about Autotrader in United Kingdom — modelled from more than twelve digital signal sources. Autotrader has an estimated audience of 11,644,668 people in United Kingdom.
The average Autotrader fan in United Kingdom is 43.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include We Buy Any Car, Halfords, Euro Car Parts, with strongest over-indexing on We Buy Any Car (9.87× the country average).
Demographically, the Autotrader audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Autotrader fan in United Kingdom is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for We Buy Any Car.
The key figures that characterise the Autotrader profile in United Kingdom.
25.7% are female, 74.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 43.7 |
| Estimated audience size | 11,644,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Autotrader audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 24.9% |
| South Africa | 20.1% |
Where the Autotrader audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.48× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.47× | |
| 03 | Wales | ~900K | 1.30× | |
| 04 | England | ~8.5M | 1.10× | |
| 05 | North East | ~500K | 1.02× | |
| 06 | Scotland | ~1M | 0.96× | |
| 07 | East Midlands | ~800K | 0.93× | |
| 08 | South East | ~1.5M | 0.88× | |
| 09 | South West | ~800K | 0.85× | |
| 10 | East of England | ~900K | 0.83× | |
| 11 | Northern Ireland | ~200K | 0.65× | |
| 12 | North West | ~700K | 0.54× |
The strongest cross-interests of the Autotrader audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | We Buy Any Car | Cars & Mobility | 9.87× | ||
| 02 | Auto Express | Cars & Mobility | 6.25× | ||
| 03 | Full-size car | Cars & Mobility | 5.94× | ||
| 04 | PistonHeads | Cars & Mobility | 5.43× | ||
| 05 | City car | Cars & Mobility | 5.05× | ||
| 06 | Euro Car Parts | Cars & Mobility | 4.67× | ||
| 07 | Compact car | Cars & Mobility | 4.14× | ||
| 08 | Hyundai | Cars & Mobility | 4.06× | ||
| 09 | Family car | Cars & Mobility | 3.91× | ||
| 10 | Škoda Auto | Cars & Mobility | 3.90× | ||
| 11 | Hatchback | Cars & Mobility | 3.85× | ||
| 12 | Used Cars | Cars & Mobility | 3.58× | ||
| 13 | Halfords | Cars & Mobility | 2.71× | ||
| 14 | Electric car | Cars & Mobility | 2.65× | ||
| 15 | Used car | Cars & Mobility | 2.37× | ||
| 16 | Toolstation | Home & Garden | 2.28× | ||
| 17 | SUVs | Cars & Mobility | 2.18× | ||
| 18 | Formula One | Sports | 2.13× | ||
| 19 | Screwfix | Home & Garden | 2.08× | ||
| 20 | Paddy Power | Games | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Family Orientation | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Autotrader's target market in United Kingdom covers an estimated 11,644,668 people, concentrated in England and Yorkshire and the Humber.
25.7% of the Autotrader audience are female, 74.3% are male, with an average age of 43.7 years.
Autotrader fans show strongest brand affinity for We Buy Any Car (9.87×), Halfords (2.71×), and Euro Car Parts (4.67×) over the country average.
Autotrader fans in United Kingdom are most concentrated in England (reach ~8.5M), Yorkshire and the Humber (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Autotrader itself, the audience over-indexes on Halfords (2.71×), Euro Car Parts (4.67×), Toolstation (2.28×), and Used Cars (3.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Autotrader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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