Autotrader Audience in United Kingdom
Autotrader has an estimated audience of 11,644,668 people in United Kingdom. 25.7% are female, 74.3% are male, average age 43.7. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: CarGurus, Diabetes mellitus awareness, Drinking establishment, Esso, Sports nutrition.
The average Autotrader fan in United Kingdom is 43.7 years old, more male, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include CarGurus, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on CarGurus (10.86× the country average). Demographically, the Autotrader audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Autotrader fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 43.7 |
| Estimated audience size | 11,644,668 |
Audience persona
The typical Autotrader fan in United Kingdom is more male, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for CarGurus.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,733,502 | 1.1× |
| Yorkshire and the Humber | 1,375,610 | 1.47× |
| South East | 1,369,645 | 0.88× |
| Scotland | 1,001,375 | 0.96× |
| East of England | 882,953 | 0.83× |
| Wales | 862,252 | 1.3× |
| South West | 813,883 | 0.85× |
| East Midlands | 763,184 | 0.93× |
| West Midlands | 737,909 | 1.48× |
| North West | 671,290 | 0.54× |
| North East | 464,366 | 1.03× |
| Northern Ireland | 233,254 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 10.86× | Cars & Mobility |
| Diabetes mellitus awareness | 8.53× | Health |
| Drinking establishment | 7.02× | Food & Beverages |
| Esso | 4.71× | Cars & Mobility |
| Sports nutrition | 8.53× | Food & Beverages |
| Destination spa | 8.5× | Health |
| Tax refund | 6.35× | Business & Career |
| Betfair | 3.9× | Games |
| Sapphire | 8.53× | Fashion & Accessoires |
| William Hill (bookmaker) | 2.64× | Games |
| Luxury yacht | 4.17× | Travel & Leisure |
| Daily Star (United Kingdom) | 3.06× | News |
| 2.32× | Internet & Social Media | |
| Used car | 3.12× | Cars & Mobility |
| Diana, Princess of Wales | 8.53× | Politics & Society |
| Family car | 4.03× | Cars & Mobility |
| Halfords | 2.05× | Cars & Mobility |
| Motorhome | 3.34× | Cars & Mobility |
| Toolstation | 1.93× | Home & Garden |
| Mobile home | 2.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.71 |
| Family Orientation | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.44 |
| Luxury Orientation | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 25.1% |
| South Africa | 20.2% |
See Autotrader audiences in other countries
More Cars & Mobility audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Autotrader have in United Kingdom?
Autotrader has an estimated audience of 11,644,668 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Autotrader fans?
25.7% of Autotrader fans are female, 74.3% are male, with an average age of 43.7 years.
Which brands do Autotrader fans like most?
Autotrader fans show strongest brand affinity for CarGurus (10.86×), Diabetes mellitus awareness (8.53×), and Drinking establishment (7.02×) over the country average.
Where do Autotrader fans live in United Kingdom?
Autotrader fans in United Kingdom are most concentrated in England (reach 8,733,502), Yorkshire and the Humber (reach 1,375,610), and South East (reach 1,369,645). These three regions account for the largest share of the active audience.
What other brands do Autotrader fans also like?
Beyond Autotrader itself, the audience over-indexes on Diabetes mellitus awareness (8.53×), Drinking establishment (7.02×), Esso (4.71×), and Sports nutrition (8.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Autotrader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.