Rascasse Audience Intelligence

Autotrader Target Market in United States

A data profile of the people who buy, follow and care about Autotrader in United States — modelled from more than twelve digital signal sources. Autotrader has an estimated audience of 19,375,753 people in United States.

#170among Brand in United States#53in Cars & Mobility

The average Autotrader fan in United States is 39.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autotrader profile in United States.

Audience size
19.4M
in United States
Gender
23.9%♀
76.1% male
Age
39.9
average years
Country rank
#1708
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Autotrader

23.9% are female, 76.1% are male, average age 39.9.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Autotrader audience in United States
MetricValue
Female23.9%
Male76.1%
Average age39.9
Estimated audience size19,375,753
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Autotrader audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Autotrader audience comes from United States.

Worldwide audience distribution share by country for Autotrader
CountryShare
United States41.5%
United Kingdom24.9%
South Africa20.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autotrader audience in United States is strongest.

Fig. 05

Top regions by affinity

Autotrader customers by region in United States
#RegionReachAffinity×
01Oklahoma~400K1.75×
02West Virginia~200K1.72×
03Ohio~1M1.71×
04Kentucky~400K1.48×
05Alabama~400K1.40×
06Iowa~200K1.40×
07Arkansas~200K1.38×
08Wisconsin~400K1.37×
09Georgia~800K1.34×
10Michigan~700K1.33×
11Missouri~400K1.31×
12Pennsylvania~800K1.24×
13South Carolina~300K1.18×
14Kansas~200K1.18×
15Wyoming~30K1.17×
16North Carolina~700K1.16×
17Florida~1.5M1.15×
18Indiana~400K1.14×
19Nebraska~100K1.14×
20North Dakota~40K1.13×
21Tennessee~400K1.10×
22Montana~60K1.07×
23Mississippi~200K1.04×
24Texas~1.5M1.03×
25Virginia~400K0.96×
26Arizona~400K0.95×
27Illinois~600K0.93×
28South Dakota~40K0.92×
29Idaho~90K0.91×
30Washington~300K0.90×
31Colorado~300K0.90×
32Minnesota~200K0.89×
33Louisiana~200K0.88×
34New Hampshire~70K0.88×
35Oregon~200K0.87×
36Rhode Island~50K0.81×
37Vermont~30K0.81×
38Delaware~40K0.79×
39Maryland~300K0.78×
40New Mexico~70K0.77×
41Connecticut~100K0.73×
42California~1.5M0.72×
43Maine~50K0.67×
44Massachusetts~200K0.61×
45Nevada~100K0.61×
46Utah~100K0.60×
47New Jersey~300K0.55×
48Washington, District of Columbia~30K0.51×
49New York~500K0.49×
50Hawaii~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Autotrader, United States
0.28×1.00×1.75×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Autotrader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Autotrader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →