Autotrader Audience in United States

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Autotrader has an estimated audience of 19,229,622 people in United States. 23.9% are female, 76.1% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Hammock camping, Hipster, Kendra Scott, MK, UK garage.

The average Autotrader fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hammock camping, Hipster, Kendra Scott, with strongest over-indexing on Hammock camping (9.26× the country average). Demographically, the Autotrader audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Autotrader fans

Demographic split for Autotrader audience in United States
MetricValue
Female23.9%
Male76.1%
Average age39.9
Estimated audience size19,229,622

Audience persona

The typical Autotrader fan in United States is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Autotrader in United States
RegionReachAffinity
Texas1,770,3711.07×
California1,587,2880.75×
Florida1,558,1651.2×
Ohio1,042,7021.76×
Georgia862,4991.46×
Pennsylvania838,6971.3×
North Carolina711,0541.23×
Michigan684,2151.36×
Illinois630,6070.98×
New York545,6160.51×
Virginia463,4120.99×
Tennessee433,8881.12×
Missouri413,1531.33×
Indiana399,0831.14×
Wisconsin398,9361.38×
Alabama378,7421.41×
Oklahoma378,3431.77×
Arizona376,7290.96×
Kentucky359,7261.49×
Washington355,2630.92×
South Carolina352,4591.22×
New Jersey283,0590.58×
Colorado279,9610.92×
Maryland252,3220.76×
Minnesota246,0950.89×
Massachusetts227,7450.6×
Iowa225,9531.43×
Louisiana219,2630.88×
Arkansas215,5111.36×
Oregon189,9370.86×
Kansas173,2231.14×
Mississippi161,8891.02×
West Virginia143,1251.6×
Connecticut141,2660.73×
Nevada114,5050.62×
Nebraska106,0291.1×
Utah104,9260.61×
Idaho85,2780.88×
New Mexico72,9250.76×
New Hampshire63,7070.84×
Montana52,8310.99×
Rhode Island48,3190.79×
Maine44,5750.65×
North Dakota41,4331.05×
Delaware40,3770.76×
South Dakota35,9270.81×
Washington, District of Columbia30,6160.53×
Wyoming30,5611.07×
Vermont26,0140.77×
Hawaii22,5760.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Autotrader audience
BrandAffinityCategory
Hammock camping9.26×Travel & Leisure
Hipster9.26×Politics & Society
Kendra Scott2.53×Fashion & Accessoires
MK3.21×Music & Radio
UK garage3.88×Music & Radio
Hog Hunting1.9×Sports
Urban horticulture2×Home & Garden
Wikia1.86×Internet & Social Media
Northrop Grumman3.49×Business & Career
N1 road (South Africa)2.08×Travel & Leisure
Israeli cuisine4.09×Food & Beverages
Vocal harmony1.97×Music & Radio
Leverage (TV series)2.75×Movies & TV
WESH2.04×Movies & TV
ABC 7 Chicago1.79×Movies & TV
Eden Lake3.41×Movies & TV
edureka14.71×Business & Career
Moroccan riad9.26×Politics & Society
Title Nine4.07×Fashion & Accessoires
Home staging2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Autotrader audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Need for SecurityCONSERVATISM1.38
Luxury OrientationPREMIUM1.16
Family OrientationCONSERVATISM1.03
Career OrientationPOWER0.95
Early Adopter MentalityPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Autotrader
CountryShare
United States41.5%
United Kingdom25.1%
South Africa20.2%

See Autotrader audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Autotrader have in United States?

Autotrader has an estimated audience of 19,229,622 people in United States, concentrated in Texas and California.

What is the gender split and age of Autotrader fans?

23.9% of Autotrader fans are female, 76.1% are male, with an average age of 39.9 years.

Which brands do Autotrader fans like most?

Autotrader fans show strongest brand affinity for Hammock camping (9.26×), Hipster (9.26×), and Kendra Scott (2.53×) over the country average.

Where do Autotrader fans live in United States?

Autotrader fans in United States are most concentrated in Texas (reach 1,770,371), California (reach 1,587,288), and Florida (reach 1,558,165). These three regions account for the largest share of the active audience.

What other brands do Autotrader fans also like?

Beyond Autotrader itself, the audience over-indexes on Hipster (9.26×), Kendra Scott (2.53×), MK (3.21×), and UK garage (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Autotrader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.