SUVs Audience in United Kingdom
SUVs has an estimated audience of 9,787,532 people in United Kingdom. 34.3% are female, 65.7% are male, average age 46.0. Top regions: England, Greater London, South East. Top brand affinities: Automobiles, Business, Toolstation, Transport, Hybrids.
The average SUVs fan in United Kingdom is 46.0 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Automobiles, Business, Toolstation, with strongest over-indexing on Automobiles (2.11× the country average). Demographically, the SUVs audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 46.0 |
| Estimated audience size | 9,787,532 |
Audience persona
The typical SUVs fan in United Kingdom is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Automobiles.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,340,649 | 0.91× |
| Greater London | 1,362,654 | 1.07× |
| South East | 1,318,355 | 1× |
| North West | 1,261,782 | 1.21× |
| East of England | 974,975 | 1.09× |
| Scotland | 953,072 | 1.08× |
| South West | 918,164 | 1.14× |
| East Midlands | 794,023 | 1.15× |
| Wales | 661,422 | 1.18× |
| Yorkshire and the Humber | 599,534 | 0.76× |
| West Midlands | 319,881 | 0.76× |
| North East | 309,903 | 0.81× |
| Northern Ireland | 249,673 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobiles | 2.11× | Cars & Mobility |
| Business | 1.59× | Business & Career |
| Toolstation | 2.25× | Home & Garden |
| Transport | 1.85× | Cars & Mobility |
| Hybrids | 3.19× | Cars & Mobility |
| Euro Car Parts | 2.55× | Cars & Mobility |
| Used car | 2.71× | Cars & Mobility |
| Crossover (automobile) | 4.95× | Cars & Mobility |
| Screwfix | 1.86× | Home & Garden |
| Companies House | 2.02× | Politics & Society |
| Škoda Auto | 3.08× | Cars & Mobility |
| Training | 1.6× | Sports |
| Plug-in hybrid | 3.41× | Cars & Mobility |
| Autotrader | 1.87× | Cars & Mobility |
| Hatchback | 2.99× | Cars & Mobility |
| Lloyds Bank | 1.52× | Business & Career |
| Halifax (United Kingdom bank) | 1.57× | Business & Career |
| Car dealership | 2.89× | Cars & Mobility |
| B&Q | 1.56× | Shopping |
| Wickes | 1.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| Luxury Orientation | PREMIUM | 1.59 |
| Indulgence | JOY | 1.29 |
| Travelling | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in United Kingdom
- Used car (7,615,896)
- RVs (7,322,860)
- Electric car (6,738,149)
- Used Cars (5,705,341)
- Van (4,778,550)
Frequently asked questions
How many fans does SUVs have in United Kingdom?
SUVs has an estimated audience of 9,787,532 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of SUVs fans?
34.3% of SUVs fans are female, 65.7% are male, with an average age of 46.0 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for Automobiles (2.11×), Business (1.59×), and Toolstation (2.25×) over the country average.
Where do SUVs fans live in United Kingdom?
SUVs fans in United Kingdom are most concentrated in England (reach 7,340,649), Greater London (reach 1,362,654), and South East (reach 1,318,355). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Business (1.59×), Toolstation (2.25×), Transport (1.85×), and Hybrids (3.19×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.