A data profile of the people who buy, follow and care about SUVs in United Kingdom — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 9,787,532 people in United Kingdom.
The average SUVs fan in United Kingdom is 46.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Automobiles, Business, Toolstation, with strongest over-indexing on Automobiles (2.11× the country average).
Demographically, the SUVs audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical SUVs fan in United Kingdom is more male, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Automobiles.
The key figures that characterise the SUVs profile in United Kingdom.
34.3% are female, 65.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 46.0 |
| Estimated audience size | 9,787,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide SUVs audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.20× | |
| 02 | Wales | ~700K | 1.17× | |
| 03 | South West | ~900K | 1.14× | |
| 04 | East Midlands | ~800K | 1.14× | |
| 05 | East of England | ~1M | 1.09× | |
| 06 | Scotland | ~1M | 1.08× | |
| 07 | Greater London | ~1.5M | 1.07× | |
| 08 | South East | ~1.5M | 1.00× | |
| 09 | England | ~7.5M | 0.91× | |
| 10 | Northern Ireland | ~300K | 0.85× | |
| 11 | North East | ~300K | 0.83× | |
| 12 | Yorkshire and the Humber | ~600K | 0.77× | |
| 13 | West Midlands | ~300K | 0.77× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossover (automobile) | Cars & Mobility | 4.95× | ||
| 02 | Kia Sportage | Cars & Mobility | 4.76× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 3.41× | ||
| 04 | Hybrids | Cars & Mobility | 3.19× | ||
| 05 | Škoda Auto | Cars & Mobility | 3.08× | ||
| 06 | Hatchback | Cars & Mobility | 2.99× | ||
| 07 | Car dealership | Cars & Mobility | 2.89× | ||
| 08 | Used car | Cars & Mobility | 2.71× | ||
| 09 | Used Cars | Cars & Mobility | 2.47× | ||
| 10 | Toolstation | Home & Garden | 2.25× | ||
| 11 | Automobiles | Cars & Mobility | 2.11× | ||
| 12 | Companies House | Politics & Society | 2.02× | ||
| 13 | Autotrader | Cars & Mobility | 1.87× | ||
| 14 | Screwfix | Home & Garden | 1.86× | ||
| 15 | Transport | Cars & Mobility | 1.85× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.68× | ||
| 17 | Training | Sports | 1.60× | ||
| 18 | Business | Business & Career | 1.59× | ||
| 19 | Halifax (United Kingdom bank) | Business & Career | 1.57× | ||
| 20 | B&Q | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.80× |
SUVs has an estimated audience of 9,787,532 people in United Kingdom, concentrated in England and Greater London.
34.3% of SUVs fans are female, 65.7% are male, with an average age of 46.0 years.
SUVs fans show strongest brand affinity for Automobiles (2.11×), Business (1.59×), and Toolstation (2.25×) over the country average.
SUVs fans in United Kingdom are most concentrated in England (reach ~7.5M), Greater London (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Business (1.59×), Toolstation (2.25×), Transport (1.85×), and Hybrids (3.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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