A data profile of the people who buy, follow and care about SUVs in India — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 9,492,768 people in India.
The average SUVs fan in India is 33.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include CarDekho, Ajit Pawar, Maruti Suzuki, with strongest over-indexing on CarDekho (2.32× the country average).
Demographically, the SUVs audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical SUVs fan in India is more male, around 33.1 years old, with strong Need for Security tendencies and a notable affinity for CarDekho.
The key figures that characterise the SUVs profile in India.
15.9% are female, 84.1% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 33.1 |
| Estimated audience size | 9,492,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide SUVs audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 1.40× | |
| 02 | Maharashtra | ~600K | 1.30× | |
| 03 | Goa | ~10K | 1.28× | |
| 04 | Haryana | ~200K | 1.25× | |
| 05 | Telangana | ~200K | 1.13× | |
| 06 | Nagaland | ~7K | 1.12× | |
| 07 | Arunachal Pradesh | ~6K | 1.10× | |
| 08 | Gujarat | ~300K | 1.08× | |
| 09 | Tamil Nadu | ~200K | 1.08× | |
| 10 | Jammu and Kashmir | ~50K | 1.08× | |
| 11 | Chhattisgarh | ~70K | 1.06× | |
| 12 | Manipur | ~10K | 1.06× | |
| 13 | Himachal Pradesh | ~40K | 1.02× | |
| 14 | Kerala | ~100K | 0.99× | |
| 15 | Madhya Pradesh | ~200K | 0.98× | |
| 16 | Uttarakhand | ~50K | 0.97× | |
| 17 | Punjab (region) | ~100K | 0.96× | |
| 18 | Odisha | ~100K | 0.96× | |
| 19 | Meghalaya | ~9K | 0.94× | |
| 20 | Jharkhand | ~80K | 0.93× | |
| 21 | Uttar Pradesh | ~400K | 0.91× | |
| 22 | Sikkim | ~4K | 0.88× | |
| 23 | Tripura | ~10K | 0.87× | |
| 24 | Mizoram | ~6K | 0.87× | |
| 25 | Rajasthan | ~200K | 0.86× | |
| 26 | Assam | ~80K | 0.86× | |
| 27 | Andhra Pradesh | ~90K | 0.79× | |
| 28 | West Bengal | ~200K | 0.76× | |
| 29 | Bihar | ~100K | 0.66× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahindra Scorpio | Cars & Mobility | 3.13× | ||
| 02 | Hyundai Creta | Cars & Mobility | 3.03× | ||
| 03 | Hyundai Venue | Cars & Mobility | 2.50× | ||
| 04 | Honda City | Cars & Mobility | 2.39× | ||
| 05 | Used car | Cars & Mobility | 2.35× | ||
| 06 | CarDekho | Cars & Mobility | 2.32× | ||
| 07 | Family car | Cars & Mobility | 2.29× | ||
| 08 | Personal luxury car | Cars & Mobility | 2.16× | ||
| 09 | Hatchback | Cars & Mobility | 2.06× | ||
| 10 | Car dealership | Cars & Mobility | 2.06× | ||
| 11 | High-net-worth individual | Business & Career | 1.87× | ||
| 12 | Volkswagen | Cars & Mobility | 1.87× | ||
| 13 | Maruti Suzuki | Cars & Mobility | 1.86× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.83× | ||
| 15 | Mahindra & Mahindra | Cars & Mobility | 1.82× | ||
| 16 | Hyundai | Cars & Mobility | 1.76× | ||
| 17 | Tata Motors | Cars & Mobility | 1.66× | ||
| 18 | Ajit Pawar | Politics & Society | 1.54× | ||
| 19 | Tractor | Cars & Mobility | 1.54× | ||
| 20 | Suzuki | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.11× | |
| Community Orientation | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Extroversion | THRILL | 0.67× | |
| Tradition | CONSERVATISM | 0.67× |
SUVs has an estimated audience of 9,492,768 people in India, concentrated in Maharashtra and Uttar Pradesh.
15.9% of SUVs fans are female, 84.1% are male, with an average age of 33.1 years.
SUVs fans show strongest brand affinity for CarDekho (2.32×), Ajit Pawar (1.54×), and Maruti Suzuki (1.86×) over the country average.
SUVs fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Ajit Pawar (1.54×), Maruti Suzuki (1.86×), Used car (2.35×), and High-net-worth individual (1.87×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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