A data profile of the people who buy, follow and care about SUVs in Argentina — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 1,631,311 people in Argentina.
SUVs has an estimated audience of 1,631,311 people in Argentina. 38.7% are female, 61.3% are male, average age 41.2. Top brand affinities: Franco Colapinto, Volkswagen, Peugeot 208, Toyota, Peugeot.
Top brand affinities include Franco Colapinto, Volkswagen, Peugeot 208, with strongest over-indexing on Franco Colapinto (1.52× the country average).
Demographically, the SUVs audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Sports Activity.
The typical SUVs fan in Argentina is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Franco Colapinto.
The key figures that characterise the SUVs profile in Argentina.
38.7% are female, 61.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 41.2 |
| Estimated audience size | 1,631,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide SUVs audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Corolla | Cars & Mobility | 2.74× | ||
| 02 | Chevrolet Tracker | Cars & Mobility | 2.69× | ||
| 03 | Peugeot 2008 | Cars & Mobility | 2.62× | ||
| 04 | Hybrids | Cars & Mobility | 2.51× | ||
| 05 | Toyota Hilux | Cars & Mobility | 2.49× | ||
| 06 | Toyota Yaris | Cars & Mobility | 2.43× | ||
| 07 | Peugeot 208 | Cars & Mobility | 2.40× | ||
| 08 | Hyundai | Cars & Mobility | 2.31× | ||
| 09 | Citroën | Cars & Mobility | 2.15× | ||
| 10 | Volkswagen | Cars & Mobility | 2.01× | ||
| 11 | General Motors | Cars & Mobility | 1.99× | ||
| 12 | Peugeot | Cars & Mobility | 1.98× | ||
| 13 | Trucks | Cars & Mobility | 1.92× | ||
| 14 | Honda | Cars & Mobility | 1.90× | ||
| 15 | Nissan | Cars & Mobility | 1.86× | ||
| 16 | Toyota | Cars & Mobility | 1.84× | ||
| 17 | Fiat | Cars & Mobility | 1.84× | ||
| 18 | Renault | Cars & Mobility | 1.81× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.60× | ||
| 20 | Franco Colapinto | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.12× | |
| Sports Activity | POWER | 0.93× | |
| Risk Appetite | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Indulgence | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.