Rascasse Audience Intelligence

Fiat Target Market in Argentina

A data profile of the people who buy, follow and care about Fiat in Argentina — modelled from more than twelve digital signal sources. Fiat has an estimated audience of 1,464,768 people in Argentina.

Fiat has an estimated audience of 1,464,768 people in Argentina. 37.0% are female, 63.0% are male, average age 40.3.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Fiat profile in Argentina.

Audience size
1.5M
in Argentina
Gender
37.0%
63.0% male
Age
40.3
average years
Country rank
#610
Brand in Argentina
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fiat

37.0% are female, 63.0% are male, average age 40.3.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Fiat audience in Argentina
MetricValue
Female37.0%
Male63.0%
Average age40.3
Estimated audience size1,464,768
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Fiat audience in Argentina
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Fiat audience comes from Argentina.

Worldwide audience distribution share by country for Fiat
CountryShare
Brazil17.3%
Italy14.7%
United States7.2%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Fiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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