Fiat Audience in Germany
Fiat has an estimated audience of 3,144,148 people in Germany. 31.9% are female, 68.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda Jazz, Škoda Kodiaq, Satire, Hyundai, German television comedy.
The average Fiat fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda Jazz, Škoda Kodiaq, Satire, with strongest over-indexing on Honda Jazz (31.49× the country average). Demographically, the Fiat audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Fiat fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 39.8 |
| Estimated audience size | 3,144,148 |
Audience persona
The typical Fiat fan in Germany is more male, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Honda Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 811,582 | 1.18× |
| Bayern | 681,809 | 1.35× |
| Baden-Württemberg | 588,565 | 1.37× |
| Niedersachsen | 319,635 | 1.05× |
| Hessen | 303,674 | 1.27× |
| Rheinland-Pfalz | 183,684 | 1.17× |
| Sachsen | 129,541 | 0.84× |
| Schleswig-Holstein | 121,795 | 1.08× |
| Berlin | 115,937 | 0.82× |
| Brandenburg | 81,081 | 0.83× |
| Hamburg | 74,998 | 1.06× |
| Thüringen | 63,770 | 0.8× |
| Sachsen-Anhalt | 53,727 | 0.66× |
| Mecklenburg-Vorpommern | 41,398 | 0.69× |
| Saarland | 39,574 | 1.02× |
| Bremen | 22,008 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Jazz | 31.49× | Cars & Mobility |
| Škoda Kodiaq | 10.98× | Cars & Mobility |
| Satire | 6.24× | Literature |
| Hyundai | 5.18× | Cars & Mobility |
| German television comedy | 6.95× | Movies & TV |
| City car | 5.38× | Cars & Mobility |
| Tesla Motors | 4.72× | Cars & Mobility |
| Automobile repair shop | 5.12× | Cars & Mobility |
| Used car | 3.44× | Cars & Mobility |
| Allgäu | 6.47× | Travel & Leisure |
| Headphones | 5.28× | Technology & Electronics |
| Peugeot | 4.57× | Cars & Mobility |
| Citroën | 5.14× | Cars & Mobility |
| Škoda Auto | 2.88× | Cars & Mobility |
| Ford Fiesta | 7.99× | Cars & Mobility |
| Family car | 3.94× | Cars & Mobility |
| AutoScout24 | 2.12× | Cars & Mobility |
| Fiat Panda | 8.25× | Cars & Mobility |
| Catering | 3.62× | Food & Beverages |
| Electric vehicle | 2.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.21 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.3% |
| Italy | 15.3% |
| United States | 7.5% |
See Fiat audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,566,957)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Fiat have in Germany?
Fiat has an estimated audience of 3,144,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiat fans?
31.9% of Fiat fans are female, 68.1% are male, with an average age of 39.8 years.
Which brands do Fiat fans like most?
Fiat fans show strongest brand affinity for Honda Jazz (31.49×), Škoda Kodiaq (10.98×), and Satire (6.24×) over the country average.
Where do Fiat fans live in Germany?
Fiat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 811,582), Bayern (reach 681,809), and Baden-Württemberg (reach 588,565). These three regions account for the largest share of the active audience.
What other brands do Fiat fans also like?
Beyond Fiat itself, the audience over-indexes on Škoda Kodiaq (10.98×), Satire (6.24×), Hyundai (5.18×), and German television comedy (6.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.