Fiat Audience in United States

Fiat has an estimated audience of 3,881,990 people in United States. 20.4% are female, 79.6% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Lewis Hamilton, Peugeot, Jeep Grand Cherokee, Citroën.

The average Fiat fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Lewis Hamilton, Peugeot, with strongest over-indexing on Kia Sportage (33.65× the country average). Demographically, the Fiat audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Fiat fans

Demographic split for Fiat audience in United States
MetricValue
Female20.4%
Male79.6%
Average age37.7
Estimated audience size3,881,990

Audience persona

The typical Fiat fan in United States is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Fiat in United States
RegionReachAffinity
California589,1691.38×
Texas434,1511.3×
Florida339,5881.29×
New York249,7881.15×
Illinois144,1321.11×
Pennsylvania133,6251.02×
Georgia126,7411.06×
North Carolina114,8230.98×
Ohio112,3040.94×
New Jersey107,7261.09×
Virginia106,1261.12×
Washington97,7471.26×
Arizona93,1111.17×
Michigan92,8240.91×
Massachusetts83,4441.09×
Tennessee81,1741.04×
Maryland68,6221.03×
Indiana68,0760.96×
Missouri63,4761.01×
Colorado61,9831.01×
South Carolina56,5450.97×
Oregon51,9701.17×
Wisconsin50,5200.87×
Louisiana49,8281×
Minnesota49,8070.9×
Alabama49,4750.91×
Kentucky44,2970.91×
Nevada42,7711.14×
Oklahoma41,1880.96×
Connecticut38,9281×
Utah34,7091×
Arkansas33,0441.03×
Kansas31,2751.02×
Mississippi27,5640.86×
Iowa26,5350.83×
New Mexico20,5471.06×
Idaho19,2730.99×
Hawaii17,8061.07×
Nebraska17,7520.91×
West Virginia16,9640.94×
Washington, District of Columbia15,4451.32×
New Hampshire14,4010.94×
Maine13,2160.95×
Rhode Island11,4520.93×
Delaware8,6440.81×
Montana8,3180.77×
Alaska6,4290.77×
South Dakota6,4150.71×
Vermont5,9540.87×
North Dakota5,6730.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiat audience
BrandAffinityCategory
Kia Sportage33.65×Cars & Mobility
Lewis Hamilton15.53×Sports
Peugeot22.03×Cars & Mobility
Jeep Grand Cherokee10.81×Cars & Mobility
Citroën21.57×Cars & Mobility
Honda HR-V22.97×Cars & Mobility
Max Verstappen10.08×Sports
Subcompact car23.09×Cars & Mobility
Pre-school playgroup23.26×Kids & Family
AutoZone2.74×Cars & Mobility
Honda City22.41×Cars & Mobility
Honda Civic7.45×Cars & Mobility
Used car3.13×Cars & Mobility
CarMax3.36×Cars & Mobility
Jeep Wrangler5.7×Cars & Mobility
SUVs2.15×Cars & Mobility
Palestine8.72×Travel & Leisure
Houston Astros4.26×Sports
Car dealership3.02×Cars & Mobility
Kelley Blue Book3.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiat audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
Quality AwarenessPREMIUM1.35
Need for SecurityCONSERVATISM1.33
Family OrientationCONSERVATISM1.24
Early Adopter MentalityPOWER1.15
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Fiat
CountryShare
Brazil18.3%
Italy15.3%
United States7.5%

See Fiat audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Fiat have in United States?

Fiat has an estimated audience of 3,881,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiat fans?

20.4% of Fiat fans are female, 79.6% are male, with an average age of 37.7 years.

Which brands do Fiat fans like most?

Fiat fans show strongest brand affinity for Kia Sportage (33.65×), Lewis Hamilton (15.53×), and Peugeot (22.03×) over the country average.

Where do Fiat fans live in United States?

Fiat fans in United States are most concentrated in California (reach 589,169), Texas (reach 434,151), and Florida (reach 339,588). These three regions account for the largest share of the active audience.

What other brands do Fiat fans also like?

Beyond Fiat itself, the audience over-indexes on Lewis Hamilton (15.53×), Peugeot (22.03×), Jeep Grand Cherokee (10.81×), and Citroën (21.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.