A data profile of the people who buy, follow and care about Fiat in Italy — modelled from more than twelve digital signal sources. Fiat has an estimated audience of 7,875,384 people in Italy.
The average Fiat fan in Italy is 41.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Škoda Auto, Volkswagen, Renault, with strongest over-indexing on Škoda Auto (1.69× the country average).
Demographically, the Fiat audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Fiat fan in Italy is more male, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Fiat profile in Italy.
38.4% are female, 61.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 41.8 |
| Estimated audience size | 7,875,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Fiat audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 17.3% |
| Italy | 14.7% |
| United States | 7.2% |
Where the Fiat audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~900K | 1.25× | |
| 02 | Campania | ~1M | 1.23× | |
| 03 | Lazio | ~1M | 1.21× | |
| 04 | Piedmont | ~700K | 1.20× | |
| 05 | Lombardy | ~1.5M | 1.18× | |
| 06 | Tuscany | ~600K | 1.15× | |
| 07 | Puglia | ~600K | 1.07× | |
| 08 | Emilia-Romagna | ~700K | 1.06× | |
| 09 | Abruzzo | ~200K | 1.05× | |
| 10 | Veneto | ~600K | 1.02× | |
| 11 | Marche | ~200K | 1.01× | |
| 12 | Liguria | ~200K | 0.91× | |
| 13 | Umbria | ~100K | 0.91× | |
| 14 | Basilicata | ~60K | 0.89× | |
| 15 | Sardinia | ~200K | 0.87× | |
| 16 | Molise | ~30K | 0.86× | |
| 17 | Friuli-Venezia Giulia | ~100K | 0.84× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.79× | |
| 19 | Aosta Valley | ~10K | 0.64× |
The strongest cross-interests of the Fiat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën | Cars & Mobility | 1.72× | ||
| 02 | Škoda Auto | Cars & Mobility | 1.69× | ||
| 03 | Hyundai | Cars & Mobility | 1.68× | ||
| 04 | Mazda | Cars & Mobility | 1.68× | ||
| 05 | Renault | Cars & Mobility | 1.67× | ||
| 06 | Peugeot | Cars & Mobility | 1.65× | ||
| 07 | Scuderia Ferrari | Sports | 1.64× | ||
| 08 | Suzuki | Cars & Mobility | 1.62× | ||
| 09 | Paris Saint-Germain | Sports | 1.60× | ||
| 10 | SEAT | Cars & Mobility | 1.60× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 1.58× | ||
| 12 | Arsenal F.C. | Sports | 1.58× | ||
| 13 | Nissan | Cars & Mobility | 1.56× | ||
| 14 | Honda | Cars & Mobility | 1.55× | ||
| 15 | Bologna F.C. 1909 | Sports | 1.54× | ||
| 16 | Volkswagen | Cars & Mobility | 1.52× | ||
| 17 | S.S. Lazio | Sports | 1.52× | ||
| 18 | Alfa Romeo | Cars & Mobility | 1.52× | ||
| 19 | La Liga | Sports | 1.50× | ||
| 20 | Lamborghini | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.05× | |
| Risk Appetite | THRILL | 1.04× | |
| Patriotism | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Mindfulness | BALANCE | 0.84× | |
| Travelling | THRILL | 0.86× |
Fiat's target market in Italy covers an estimated 7,875,384 people, concentrated in Lombardy and Lazio.
38.4% of the Fiat audience are female, 61.6% are male, with an average age of 41.8 years.
Fiat fans show strongest brand affinity for Škoda Auto (1.69×), Volkswagen (1.52×), and Renault (1.67×) over the country average.
Fiat fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fiat itself, the audience over-indexes on Volkswagen (1.52×), Renault (1.67×), S.S. Lazio (1.52×), and Peugeot (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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