Rascasse Audience Intelligence

Mazda Target Market in United States

A data profile of the people who buy, follow and care about Mazda in United States — modelled from more than twelve digital signal sources. Mazda has an estimated audience of 11,825,910 people in United States.

#16among Car manufacturer in United States#299among Brand in United States#117in Cars & Mobility

The average Mazda fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Bus, Machining, with strongest over-indexing on Used Cars (5.7× the country average).

Demographically, the Mazda audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda profile in United States.

Audience size
11.8M
in United States
Gender
27.4%♀
72.6% male
Age
37.2
average years
Country rank
#3021
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mazda

27.4% are female, 72.6% are male, average age 37.2.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Mazda audience in United States
MetricValue
Female27.4%
Male72.6%
Average age37.2
Estimated audience size11,825,910
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Mazda audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Mazda audience comes from United States.

Worldwide audience distribution share by country for Mazda
CountryShare
United States15.9%
Japan8.0%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda customers by region in United States
#RegionReachAffinity×
01New Jersey~400K1.43×
02Connecticut~200K1.36×
03New Hampshire~60K1.29×
04Florida~1M1.26×
05Pennsylvania~500K1.26×
06New York~800K1.24×
07Massachusetts~300K1.21×
08Texas~1M1.20×
09California~1.5M1.17×
10Illinois~500K1.17×
11Washington~300K1.17×
12Vermont~20K1.15×
13Virginia~300K1.13×
14Maryland~200K1.13×
15Louisiana~200K1.13×
16Delaware~40K1.13×
17Colorado~200K1.08×
18Minnesota~200K1.08×
19Utah~100K1.07×
20Rhode Island~40K1.07×
21Ohio~400K1.06×
22Georgia~400K1.06×
23North Carolina~400K1.04×
24Nevada~100K1.04×
25Wisconsin~200K1.03×
26Arizona~200K1.00×
27Indiana~200K1.00×
28Tennessee~200K0.98×
29Missouri~200K0.98×
30Oklahoma~100K0.98×
31Oregon~100K0.96×
32Alabama~200K0.92×
33Arkansas~90K0.92×
34South Carolina~200K0.90×
35Nebraska~50K0.90×
36Maine~40K0.89×
37Kentucky~100K0.88×
38Kansas~80K0.88×
39New Mexico~50K0.88×
40Michigan~300K0.86×
41West Virginia~50K0.86×
42Idaho~50K0.85×
43Washington, District of Columbia~30K0.83×
44Hawaii~40K0.80×
45Iowa~80K0.79×
46Mississippi~70K0.77×
47Alaska~20K0.74×
48South Dakota~20K0.70×
49North Dakota~20K0.66×
50Montana~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Mazda, United States
0.60×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda audience
#·InterestCategoryAffinity×
01Light truckCars & Mobility7.95×
02MachiningBusiness & Career5.80×
03Used CarsCars & Mobility5.70×
04BusCars & Mobility4.61×
05Fishing reelSports4.16×
06TractorCars & Mobility4.07×
07O'Reilly Auto PartsCars & Mobility3.87×
08Hand toolHome & Garden3.54×
09MenardsHome & Garden3.04×
10Freight transportCars & Mobility2.80×
11Google MapsInternet & Social Media2.61×
12AutoZoneCars & Mobility2.57×
13TransportCars & Mobility2.31×
14U.S. stateTravel & Leisure1.93×
15Video gamesGames1.90×
16Mobile phonesTechnology & Electronics1.77×
17Online shoppingShopping1.75×
18ComputersTechnology & Electronics1.67×
19BusinessBusiness & Career1.66×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Need for SecurityCONSERVATISM1.76×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
ExtroversionTHRILL0.68×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mazda's target market in United States?

Mazda's target market in United States covers an estimated 11,825,910 people, concentrated in California and Texas.

02

What is the gender split and age of Mazda customers?

27.4% of the Mazda audience are female, 72.6% are male, with an average age of 37.2 years.

03

Which brands do Mazda fans like most?

Mazda fans show strongest brand affinity for Used Cars (5.7×), Bus (4.61×), and Machining (5.8×) over the country average.

04

Where do Mazda fans live in United States?

Mazda fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mazda fans also like?

Beyond Mazda itself, the audience over-indexes on Bus (4.61×), Machining (5.8×), Online shopping (1.75×), and Fishing reel (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

Related rankings

See Mazda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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