Mazda Audience in United States

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Mazda has an estimated audience of 11,788,365 people in United States. 27.4% are female, 72.6% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Bus, Machining, Online shopping, Fishing reel.

The average Mazda fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Bus, Machining, with strongest over-indexing on Used Cars (5.7× the country average). Demographically, the Mazda audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Mazda fans

Demographic split for Mazda audience in United States
MetricValue
Female27.4%
Male72.6%
Average age37.2
Estimated audience size11,788,365

Audience persona

The typical Mazda fan in United States is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Mazda in United States
RegionReachAffinity
California1,572,5651.21×
Texas1,258,2771.24×
Florida1,053,5671.32×
New York875,6211.33×
Pennsylvania517,9051.3×
Illinois485,7631.24×
New Jersey447,9951.49×
Georgia390,6161.08×
North Carolina387,1761.09×
Ohio385,6041.06×
Virginia333,4711.16×
Massachusetts300,9271.3×
Washington298,4811.26×
Michigan273,8060.89×
Arizona241,0651×
Tennessee230,7200.98×
Maryland229,3101.13×
Indiana212,1240.98×
Colorado211,6861.14×
Missouri186,1180.98×
Minnesota186,0781.1×
Wisconsin179,8301.01×
Connecticut161,9861.37×
South Carolina161,3790.91×
Louisiana155,2901.02×
Alabama144,0760.87×
Oregon136,6561.01×
Oklahoma125,8700.96×
Kentucky125,8340.85×
Nevada121,0261.06×
Utah118,3961.12×
Arkansas85,4650.88×
Kansas78,3060.84×
Iowa77,3800.8×
Mississippi67,7620.7×
New Hampshire58,1681.25×
Nebraska52,3820.89×
New Mexico51,0970.86×
Idaho48,7480.82×
West Virginia42,2310.77×
Rhode Island39,2421.05×
Hawaii38,6440.76×
Maine37,9660.9×
Delaware35,7041.1×
Washington, District of Columbia30,5630.86×
Vermont22,9361.11×
Montana17,5190.54×
Alaska16,4800.65×
South Dakota16,1560.59×
North Dakota14,1760.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda audience
BrandAffinityCategory
Used Cars5.7×Cars & Mobility
Bus4.61×Cars & Mobility
Machining5.8×Business & Career
Online shopping1.75×Shopping
Fishing reel4.16×Sports
Hand tool3.54×Home & Garden
Google Maps2.61×Internet & Social Media
Transport2.31×Cars & Mobility
Tractor4.07×Cars & Mobility
AutoZone2.57×Cars & Mobility
Business1.66×Business & Career
Light truck7.95×Cars & Mobility
Video games1.9×Games
U.S. state1.93×Travel & Leisure
O'Reilly Auto Parts3.87×Cars & Mobility
Menards3.04×Home & Garden
Computers1.67×Technology & Electronics
Mobile phones1.77×Technology & Electronics
Freight transport2.8×Cars & Mobility
Outdoor recreation1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
Quality AwarenessPREMIUM1.27
Need for SecurityCONSERVATISM1.19
Luxury OrientationPREMIUM1.15
Price SensitivityPREMIUM1.07
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Mazda
CountryShare
United States16.0%
Japan8.1%
Italy5.4%

See Mazda audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Mazda have in United States?

Mazda has an estimated audience of 11,788,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda fans?

27.4% of Mazda fans are female, 72.6% are male, with an average age of 37.2 years.

Which brands do Mazda fans like most?

Mazda fans show strongest brand affinity for Used Cars (5.7×), Bus (4.61×), and Machining (5.8×) over the country average.

Where do Mazda fans live in United States?

Mazda fans in United States are most concentrated in California (reach 1,572,565), Texas (reach 1,258,277), and Florida (reach 1,053,567). These three regions account for the largest share of the active audience.

What other brands do Mazda fans also like?

Beyond Mazda itself, the audience over-indexes on Bus (4.61×), Machining (5.8×), Online shopping (1.75×), and Fishing reel (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.