Rascasse Audience Intelligence

Citroën Target Market in United States

A data profile of the people who buy, follow and care about Citroën in United States — modelled from more than twelve digital signal sources. Citroën has an estimated audience of 1,707,568 people in United States.

#39among Car manufacturer in United States#1665among Brand in United States#540in Cars & Mobility

The average Citroën fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Lewis Hamilton, Spare part, with strongest over-indexing on Google Maps (15.3× the country average).

Demographically, the Citroën audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Citroën fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citroën profile in United States.

Audience size
1.7M
in United States
Gender
18.9%♀
81.1% male
Age
37.3
average years
Country rank
#16116
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Citroën

18.9% are female, 81.1% are male, average age 37.3.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Citroën audience in United States
MetricValue
Female18.9%
Male81.1%
Average age37.3
Estimated audience size1,707,568
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Citroën audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Citroën audience comes from United States.

Worldwide audience distribution share by country for Citroën
CountryShare
Italy12.7%
Brazil10.0%
France8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citroën audience in United States is strongest.

Fig. 05

Top regions by affinity

Citroën customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.41×
02New York~100K1.39×
03Washington~40K1.26×
04Oregon~20K1.23×
05Florida~100K1.20×
06Maine~7K1.19×
07Massachusetts~40K1.18×
08Connecticut~20K1.18×
09California~200K1.17×
10Virginia~50K1.15×
11New Hampshire~7K1.11×
12Utah~20K1.08×
13Vermont~3K1.07×
14Colorado~30K1.04×
15Michigan~50K1.03×
16New Jersey~40K1.03×
17Idaho~9K1.03×
18Tennessee~30K1.02×
19Rhode Island~6K1.02×
20Illinois~60K1.01×
21Maryland~30K1.00×
22Kansas~10K1.00×
23Kentucky~20K0.99×
24Georgia~50K0.98×
25Arizona~30K0.98×
26Nevada~20K0.98×
27Alaska~4K0.98×
28North Carolina~50K0.97×
29Texas~100K0.96×
30Oklahoma~20K0.96×
31New Mexico~8K0.96×
32Missouri~30K0.95×
33Wisconsin~20K0.95×
34Montana~4K0.95×
35Arkansas~10K0.93×
36Minnesota~20K0.91×
37Pennsylvania~50K0.90×
38Ohio~50K0.90×
39South Carolina~20K0.90×
40West Virginia~7K0.90×
41Delaware~4K0.90×
42South Dakota~4K0.90×
43Indiana~30K0.88×
44Iowa~10K0.87×
45Alabama~20K0.86×
46Louisiana~20K0.86×
47North Dakota~3K0.86×
48Nebraska~7K0.85×
49Hawaii~6K0.84×
50Mississippi~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Citroën, United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citroën audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citroën audience
#·InterestCategoryAffinity×
01Peugeot 308Cars & Mobility160.49×
02Spare partCars & Mobility99.00×
03PeugeotCars & Mobility32.85×
04Lewis HamiltonSports25.45×
05FiatCars & Mobility22.69×
06Light truckCars & Mobility20.00×
07TrueCarCars & Mobility20.00×
08Julia ChildFood & Beverages20.00×
09Pumpkin pieFood & Beverages20.00×
10Charging stationTechnology & Electronics19.05×
11Max VerstappenSports16.87×
12Rate of returnBusiness & Career16.26×
13Google MapsInternet & Social Media15.30×
14FutonHome & Garden14.54×
15MachiningBusiness & Career11.71×
16CarcareCars & Mobility11.18×
17Crunch FitnessSports10.99×
18Tesla SuperchargerCars & Mobility7.69×
19Fishing reelSports7.08×
20BusCars & Mobility6.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citroën audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citroën audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.83×
Design AffinityPREMIUM2.49×
Luxury OrientationPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citroën audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.67×
Convenience OrientationPREMIUM0.82×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Citroën's target market in United States?

Citroën's target market in United States covers an estimated 1,707,568 people, concentrated in California and Texas.

02

What is the gender split and age of Citroën customers?

18.9% of the Citroën audience are female, 81.1% are male, with an average age of 37.3 years.

03

Which brands do Citroën fans like most?

Citroën fans show strongest brand affinity for Google Maps (15.3×), Lewis Hamilton (25.45×), and Spare part (99×) over the country average.

04

Where do Citroën fans live in United States?

Citroën fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Citroën fans also like?

Beyond Citroën itself, the audience over-indexes on Lewis Hamilton (25.45×), Spare part (99×), Peugeot 308 (160.49×), and Peugeot (32.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Citroën. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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