Citroën Audience in United States

Citroën logo

Citroën has an estimated audience of 1,715,633 people in United States. 18.9% are female, 81.1% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Lewis Hamilton, Spare part, Peugeot 308, Peugeot.

The average Citroën fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Lewis Hamilton, Spare part, with strongest over-indexing on Google Maps (15.3× the country average). Demographically, the Citroën audience skews more male with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Citroën fans

Demographic split for Citroën audience in United States
MetricValue
Female18.9%
Male81.1%
Average age37.3
Estimated audience size1,715,633

Audience persona

The typical Citroën fan in United States is more male, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Citroën in United States
RegionReachAffinity
California236,4191.25×
Texas153,9271.04×
Florida145,6321.25×
New York136,5681.42×
Illinois60,7941.06×
Georgia53,1351.01×
Virginia52,6351.26×
North Carolina52,3001.01×
Pennsylvania50,4130.87×
Michigan48,0781.07×
Ohio46,5250.88×
New Jersey45,3041.04×
Washington44,9551.31×
Massachusetts40,0001.18×
Arizona35,3641.01×
Tennessee33,5880.98×
Maryland29,6261×
Colorado29,1681.08×
Missouri27,4130.99×
Indiana26,8030.86×
Oregon25,4031.29×
Wisconsin23,7440.92×
South Carolina22,9790.89×
Minnesota22,4450.91×
Alabama20,7390.87×
Kentucky20,3030.94×
Connecticut20,0781.17×
Oklahoma18,4530.97×
Louisiana17,5590.79×
Nevada16,7871.01×
Utah16,5511.08×
Kansas14,0581.04×
Arkansas12,4560.88×
Iowa11,7480.83×
Mississippi9,5460.68×
Idaho9,2331.07×
Washington, District of Columbia8,5901.67×
New Mexico8,0250.93×
Maine7,5201.22×
New Hampshire7,2241.07×
Nebraska6,9150.8×
West Virginia6,5020.81×
Hawaii5,8220.79×
Rhode Island5,4080.99×
Montana4,3700.92×
Delaware3,8950.82×
Alaska3,2440.88×
Vermont3,2381.07×
South Dakota2,7070.68×
North Dakota2,3470.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citroën audience
BrandAffinityCategory
Google Maps15.3×Internet & Social Media
Lewis Hamilton25.45×Sports
Spare part99×Cars & Mobility
Peugeot 308160.49×Cars & Mobility
Peugeot32.85×Cars & Mobility
Light truck20×Cars & Mobility
Rate of return16.26×Business & Career
Machining11.71×Business & Career
Fiat22.69×Cars & Mobility
Futon14.54×Home & Garden
TrueCar20×Cars & Mobility
Max Verstappen16.87×Sports
Crunch Fitness10.99×Sports
Pumpkin pie20×Food & Beverages
Charging station19.05×Technology & Electronics
Fishing reel7.08×Sports
Carcare11.18×Cars & Mobility
Bus6.73×Cars & Mobility
Tracy Chapman28.29×Music & Radio
Tesla Supercharger7.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citroën audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.27
Luxury OrientationPREMIUM2.86
Early Adopter MentalityPOWER1.96
Family OrientationCONSERVATISM1.81
Pet OwnershipJOY1.79
Sports ActivityPOWER1.77

Worldwide distribution

Worldwide audience distribution share by country for Citroën
CountryShare
Italy13.0%
Brazil10.2%
France8.7%

See Citroën audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Citroën have in United States?

Citroën has an estimated audience of 1,715,633 people in United States, concentrated in California and Texas.

What is the gender split and age of Citroën fans?

18.9% of Citroën fans are female, 81.1% are male, with an average age of 37.3 years.

Which brands do Citroën fans like most?

Citroën fans show strongest brand affinity for Google Maps (15.3×), Lewis Hamilton (25.45×), and Spare part (99×) over the country average.

Where do Citroën fans live in United States?

Citroën fans in United States are most concentrated in California (reach 236,419), Texas (reach 153,927), and Florida (reach 145,632). These three regions account for the largest share of the active audience.

What other brands do Citroën fans also like?

Beyond Citroën itself, the audience over-indexes on Lewis Hamilton (25.45×), Spare part (99×), Peugeot 308 (160.49×), and Peugeot (32.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citroën. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.