Pumpkin pie Audience in United States

Pumpkin pie logo

Pumpkin pie has an estimated audience of 3,519,845 people in United States. 70.4% are female, 29.6% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Governor of Michigan.

The average Pumpkin pie fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pumpkin pie audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Pumpkin pie fans

Demographic split for Pumpkin pie audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.2
Estimated audience size3,519,845

Audience persona

The typical Pumpkin pie fan in United States is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pumpkin pie in United States
RegionReachAffinity
California416,9071.08×
Texas284,5130.94×
Florida205,2720.86×
New York204,8521.04×
Pennsylvania124,2721.05×
Illinois115,4070.98×
Ohio107,0910.99×
North Carolina100,3230.95×
Michigan98,9611.08×
Washington87,7121.24×
Georgia87,6000.81×
Virginia81,7520.95×
New Jersey79,9990.89×
Indiana72,6781.13×
Massachusetts67,1380.97×
Missouri67,0021.18×
Tennessee65,5820.93×
Arizona65,0660.91×
Colorado63,8681.15×
Minnesota57,8261.15×
Wisconsin56,2521.06×
Maryland54,1850.9×
Oregon50,2851.25×
Kentucky45,0621.02×
Oklahoma44,6801.14×
South Carolina40,7260.77×
Alabama36,5630.74×
Connecticut34,4150.97×
Iowa34,3731.19×
Utah32,8411.04×
Kansas31,6511.14×
Arkansas30,6821.06×
Louisiana29,2560.64×
Nevada29,0460.85×
West Virginia18,8761.15×
Nebraska18,6001.05×
Mississippi18,3240.63×
New Mexico18,0811.02×
Idaho17,7961.01×
Maine16,8921.34×
New Hampshire15,1741.09×
Hawaii12,5900.83×
Montana10,7281.1×
Rhode Island10,1000.9×
Alaska8,2041.09×
Washington, District of Columbia8,0700.76×
South Dakota8,0480.99×
Delaware7,7090.79×
Vermont7,6431.24×
North Dakota7,1760.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pumpkin pie audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site6.76×Arts & Culture
Governor of Michigan8.6×Politics & Society
The Historian16.48×Literature
Goop5.47×Internet & Social Media
Academy Award for Best Original Score17.09×Movies & TV
Grinch3.87×Movies & TV
Regional styles of Mexican music2.73×Music & Radio
Fairy godmother7×Literature
Hibachi6.94×Food & Beverages
Vocal harmony3.93×Music & Radio
Jingoism1.85×Politics & Society
Natural rubber1.63×Cars & Mobility
Unique Gifts1.85×Shopping
Ken Burns5.54×Movies & TV
Wok4.99×Food & Beverages
Eurail16.57×Cars & Mobility
headspace6.74×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pumpkin pie audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Quality AwarenessPREMIUM1.59
IndulgenceJOY1.54
Price SensitivityPREMIUM1.47
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Pumpkin pie
CountryShare
United States82.3%
Canada3.4%
United Kingdom2.8%

See Pumpkin pie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Pumpkin pie have in United States?

Pumpkin pie has an estimated audience of 3,519,845 people in United States, concentrated in California and Texas.

What is the gender split and age of Pumpkin pie fans?

70.4% of Pumpkin pie fans are female, 29.6% are male, with an average age of 36.2 years.

Which brands do Pumpkin pie fans like most?

Pumpkin pie fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Pumpkin pie fans live in United States?

Pumpkin pie fans in United States are most concentrated in California (reach 416,907), Texas (reach 284,513), and Florida (reach 205,272). These three regions account for the largest share of the active audience.

What other brands do Pumpkin pie fans also like?

Beyond Pumpkin pie itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Historic site (6.76×), and Governor of Michigan (8.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumpkin pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.