Rascasse Audience Intelligence

Pumpkin pie Audience in United States

A data profile of the people who buy, follow and care about Pumpkin pie in United States — modelled from more than twelve digital signal sources. Pumpkin pie has an estimated audience of 3,519,845 people in United States.

#37among Sweet in United States#4643among Topic in United States#575in Food & Beverages

The average Pumpkin pie fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Citroën, Himalayas, with strongest over-indexing on Edible Arrangements (69.94× the country average).

Demographically, the Pumpkin pie audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pumpkin pie fan in United States is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pumpkin pie profile in United States.

Audience size
3.5M
in United States
Gender
70.4%♀
29.6% male
Age
36.2
average years
Country rank
#8969
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pumpkin pie fans

70.4% are female, 29.6% are male, average age 36.2.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Pumpkin pie audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.2
Estimated audience size3,519,845
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Pumpkin pie audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3915%
40-4917%
50+18%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Pumpkin pie audience comes from United States.

Worldwide audience distribution share by country for Pumpkin pie
CountryShare
United States82.2%
Canada3.4%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pumpkin pie audience in United States is strongest.

Fig. 05

Top regions by affinity

Pumpkin pie fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K1.24×
02Oklahoma~50K1.20×
03South Dakota~10K1.18×
04Vermont~7K1.17×
05Missouri~70K1.16×
06North Dakota~8K1.15×
07Arkansas~30K1.14×
08Iowa~30K1.14×
09Kansas~30K1.14×
10Alaska~9K1.14×
11Wisconsin~60K1.13×
12Oregon~50K1.13×
13Montana~10K1.13×
14Washington~80K1.12×
15West Virginia~20K1.12×
16Pennsylvania~100K1.11×
17Indiana~70K1.10×
18Kentucky~50K1.10×
19Nebraska~20K1.09×
20Minnesota~50K1.07×
21New Mexico~20K1.07×
22Ohio~100K1.05×
23Idaho~20K1.05×
24Michigan~100K1.04×
25Colorado~60K1.04×
26New Hampshire~10K1.04×
27California~400K1.02×
28Virginia~80K0.98×
29Utah~30K0.98×
30Texas~300K0.97×
31New York~200K0.96×
32Connecticut~30K0.94×
33Rhode Island~10K0.94×
34Illinois~100K0.93×
35North Carolina~100K0.93×
36Delaware~9K0.92×
37Arizona~70K0.91×
38Massachusetts~60K0.90×
39Tennessee~60K0.89×
40Maryland~50K0.88×
41New Jersey~80K0.87×
42Nevada~30K0.85×
43Hawaii~10K0.85×
44Florida~200K0.83×
45South Carolina~40K0.81×
46Georgia~80K0.78×
47Alabama~40K0.77×
48Washington, District of Columbia~8K0.71×
49Louisiana~30K0.70×
50Mississippi~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Pumpkin pie, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pumpkin pie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pumpkin pie audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages69.94×
02CitroënCars & Mobility20.00×
03Mitsubishi PajeroCars & Mobility20.00×
04Burgundy wineFood & Beverages18.95×
05HimalayasTravel & Leisure12.70×
06PeugeotCars & Mobility12.36×
07Kelly OsbourneMusic & Radio6.61×
08Pressure cookingHome & Garden5.36×
09Halloween costumeKids & Family4.93×
10HypermarketShopping3.41×
11QVCMovies & TV3.11×
12Sustainable energyHome & Garden2.98×
13Organic foodFood & Beverages2.43×
14Discount storesShopping2.37×
15Pizza HutFood & Beverages2.27×
16Trader Joe'sShopping2.05×
17PinterestInternet & Social Media1.72×
18StarbucksFood & Beverages1.71×
19McDonald'sFood & Beverages1.66×
20Target CorporationShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pumpkin pie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pumpkin pie audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.93×
Quality AwarenessPREMIUM1.75×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pumpkin pie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.86×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pumpkin pie have in United States?

Pumpkin pie has an estimated audience of 3,519,845 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pumpkin pie fans?

70.4% of Pumpkin pie fans are female, 29.6% are male, with an average age of 36.2 years.

03

Which brands do Pumpkin pie fans like most?

Pumpkin pie fans show strongest brand affinity for Edible Arrangements (69.94×), Citroën (20×), and Himalayas (12.7×) over the country average.

04

Where do Pumpkin pie fans live in United States?

Pumpkin pie fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pumpkin pie fans also like?

Beyond Pumpkin pie itself, the audience over-indexes on Citroën (20×), Himalayas (12.7×), Kelly Osbourne (6.61×), and Peugeot (12.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Pumpkin pie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumpkin pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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