Mitsubishi Pajero Audience in United States

Mitsubishi Pajero logo

Mitsubishi Pajero has an estimated audience of 655,177 people in United States. 41.9% are female, 58.1% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Nissan X-Trail, Honda City, Ford Fusion (Europe), Toyota Fortuner, Toyota Avanza.

The average Mitsubishi Pajero fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan X-Trail, Honda City, Ford Fusion (Europe), with strongest over-indexing on Nissan X-Trail (287.31× the country average). Demographically, the Mitsubishi Pajero audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mitsubishi Pajero fans

Demographic split for Mitsubishi Pajero audience in United States
MetricValue
Female41.9%
Male58.1%
Average age36.0
Estimated audience size655,177

Audience persona

The typical Mitsubishi Pajero fan in United States is more male, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for Nissan X-Trail.

Top regions in United States

Top regions ranked by reach for Mitsubishi Pajero in United States
RegionReachAffinity
California58,8760.82×
Texas42,3360.75×
Florida33,6250.76×
New York28,3130.77×
Arizona19,7341.48×
Pennsylvania18,8280.85×
Washington18,4821.41×
Illinois17,8630.82×
Michigan16,8740.98×
Ohio16,5590.82×
Colorado14,5031.4×
North Carolina14,3710.73×
Georgia13,9620.69×
Virginia13,7900.86×
New Jersey12,1850.73×
Massachusetts11,0350.85×
Tennessee10,8870.83×
Indiana10,2500.86×
Oregon10,1151.35×
Minnesota9,8241.05×
Missouri9,8080.93×
Wisconsin9,2710.94×
Utah8,6511.47×
Maryland8,3740.74×
Alabama7,8220.85×
Kentucky7,4110.9×
Oklahoma6,4490.89×
Connecticut6,3320.96×
South Carolina6,2980.64×
Nevada5,6030.88×
Iowa5,1730.96×
Kansas4,9220.95×
Idaho4,8851.49×
Arkansas4,5870.85×
Louisiana4,0580.48×
Alaska3,8932.78×
New Mexico3,4371.05×
Nebraska3,3321.01×
West Virginia3,2731.07×
Hawaii3,0051.07×
New Hampshire2,9011.12×
Montana2,7811.53×
Maine2,7691.18×
Mississippi2,6510.49×
South Dakota1,7481.15×
Rhode Island1,7110.82×
Vermont1,6531.44×
North Dakota1,6391.22×
Washington, District of Columbia1,2240.62×
Wyoming1,1081.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitsubishi Pajero audience
BrandAffinityCategory
Nissan X-Trail287.31×Cars & Mobility
Honda City191.76×Cars & Mobility
Ford Fusion (Europe)210.45×Cars & Mobility
Toyota Fortuner124.33×Cars & Mobility
Toyota Avanza245.45×Cars & Mobility
Kia Cerato276.68×Cars & Mobility
Toyota Yaris88.75×Cars & Mobility
Jeep Grand Cherokee (WJ)65.94×Cars & Mobility
Honda Fit81.94×Cars & Mobility
Toyota Hilux49.8×Cars & Mobility
Mitsubishi Mirage81.54×Cars & Mobility
MG Cars125.25×Cars & Mobility
Toyota Land Cruiser34×Cars & Mobility
Nissan Patrol133.88×Cars & Mobility
Waterfowl20×Pets & Animals
Mitsubishi Lancer84.92×Cars & Mobility
Ford Ranger45.45×Cars & Mobility
Jeep Cherokee54.55×Cars & Mobility
Nissan Micra136.36×Cars & Mobility
Dailymotion22.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitsubishi Pajero audience
TraitClusterScore
Family OrientationCONSERVATISM5.64
Price SensitivityPREMIUM2.03
LGBTQ+ IdentityOPEN1.4
Need for SecurityCONSERVATISM1.32
Risk AppetiteTHRILL1.22
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Mitsubishi Pajero
CountryShare
Indonesia9.6%
Brazil9.0%
United States7.6%

See Mitsubishi Pajero audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mitsubishi Pajero have in United States?

Mitsubishi Pajero has an estimated audience of 655,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitsubishi Pajero fans?

41.9% of Mitsubishi Pajero fans are female, 58.1% are male, with an average age of 36.0 years.

Which brands do Mitsubishi Pajero fans like most?

Mitsubishi Pajero fans show strongest brand affinity for Nissan X-Trail (287.31×), Honda City (191.76×), and Ford Fusion (Europe) (210.45×) over the country average.

Where do Mitsubishi Pajero fans live in United States?

Mitsubishi Pajero fans in United States are most concentrated in California (reach 58,876), Texas (reach 42,336), and Florida (reach 33,625). These three regions account for the largest share of the active audience.

What other brands do Mitsubishi Pajero fans also like?

Beyond Mitsubishi Pajero itself, the audience over-indexes on Honda City (191.76×), Ford Fusion (Europe) (210.45×), Toyota Fortuner (124.33×), and Toyota Avanza (245.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Pajero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.