Rascasse Audience Intelligence

Mitsubishi Pajero Audience in United States

A data profile of the people who buy, follow and care about Mitsubishi Pajero in United States — modelled from more than twelve digital signal sources. Mitsubishi Pajero has an estimated audience of 768,041 people in United States.

#204among Car type in United States#216among Car Model in United States#840in Cars & Mobility

The average Mitsubishi Pajero fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nissan X-Trail, Honda City, Ford Fusion (Europe), with strongest over-indexing on Nissan X-Trail (287.31× the country average).

Demographically, the Mitsubishi Pajero audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitsubishi Pajero fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Nissan X-Trail.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi Pajero profile in United States.

Audience size
768K
in United States
Gender
41.9%♀
58.1% male
Age
36.0
average years
Country rank
#28194
Car Model in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitsubishi Pajero fans

41.9% are female, 58.1% are male, average age 36.0.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Mitsubishi Pajero audience in United States
MetricValue
Female41.9%
Male58.1%
Average age36.0
Estimated audience size768,041
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Mitsubishi Pajero audience in United States
Age bracketShare%
16-1921%
20-2927%
30-3923%
40-4918%
50+11%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Mitsubishi Pajero audience comes from United States.

Worldwide audience distribution share by country for Mitsubishi Pajero
CountryShare
Indonesia8.7%
Brazil8.3%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi Pajero audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitsubishi Pajero fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K2.30×
02Montana~3K1.54×
03Vermont~2K1.48×
04Utah~8K1.44×
05Washington~20K1.42×
06Idaho~5K1.40×
07Colorado~10K1.39×
08Oregon~10K1.35×
09Arizona~20K1.27×
10New Hampshire~3K1.20×
11Maine~3K1.19×
12Hawaii~3K1.16×
13North Dakota~2K1.15×
14South Dakota~2K1.09×
15West Virginia~3K1.04×
16Connecticut~7K1.03×
17New Mexico~3K1.03×
18Minnesota~9K0.99×
19Nevada~6K0.95×
20Nebraska~3K0.95×
21Massachusetts~10K0.93×
22Michigan~20K0.92×
23Wisconsin~9K0.90×
24Iowa~5K0.90×
25Kansas~5K0.90×
26Rhode Island~2K0.90×
27California~60K0.88×
28Virginia~10K0.87×
29Pennsylvania~20K0.86×
30Arkansas~5K0.86×
31Florida~40K0.85×
32Missouri~9K0.85×
33Kentucky~7K0.85×
34Oklahoma~6K0.85×
35New York~30K0.83×
36New Jersey~10K0.83×
37Tennessee~10K0.83×
38Indiana~10K0.82×
39Illinois~20K0.79×
40Maryland~9K0.79×
41Alabama~7K0.79×
42Delaware~1K0.79×
43Ohio~20K0.78×
44Texas~40K0.77×
45North Carolina~20K0.77×
46Washington, District of Columbia~1K0.76×
47South Carolina~7K0.71×
48Georgia~10K0.70×
49Mississippi~4K0.66×
50Louisiana~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi Pajero, United States
0.61×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi Pajero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi Pajero audience
#·InterestCategoryAffinity×
01Nissan X-TrailCars & Mobility287.31×
02Kia CeratoCars & Mobility276.68×
03Toyota AvanzaCars & Mobility245.45×
04Ford Fusion (Europe)Cars & Mobility210.45×
05Honda CityCars & Mobility191.76×
06Nissan MicraCars & Mobility136.36×
07Nissan PatrolCars & Mobility133.88×
08MG CarsCars & Mobility125.25×
09Toyota FortunerCars & Mobility124.33×
10Toyota YarisCars & Mobility88.75×
11Mitsubishi LancerCars & Mobility84.92×
12Honda FitCars & Mobility81.94×
13Mitsubishi MirageCars & Mobility81.54×
14Jeep Grand Cherokee (WJ)Cars & Mobility65.94×
15Jeep CherokeeCars & Mobility54.55×
16Toyota HiluxCars & Mobility49.80×
17Ford RangerCars & Mobility45.45×
18Toyota Land CruiserCars & Mobility34.00×
19DailymotionMovies & TV22.04×
20WaterfowlPets & Animals20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi Pajero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi Pajero audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.13×
PatriotismCONSERVATISM4.12×
Price SensitivityPREMIUM3.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi Pajero audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Design AffinityPREMIUM0.69×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitsubishi Pajero have in United States?

Mitsubishi Pajero has an estimated audience of 768,041 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mitsubishi Pajero fans?

41.9% of Mitsubishi Pajero fans are female, 58.1% are male, with an average age of 36.0 years.

03

Which brands do Mitsubishi Pajero fans like most?

Mitsubishi Pajero fans show strongest brand affinity for Nissan X-Trail (287.31×), Honda City (191.76×), and Ford Fusion (Europe) (210.45×) over the country average.

04

Where do Mitsubishi Pajero fans live in United States?

Mitsubishi Pajero fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi Pajero fans also like?

Beyond Mitsubishi Pajero itself, the audience over-indexes on Honda City (191.76×), Ford Fusion (Europe) (210.45×), Toyota Fortuner (124.33×), and Toyota Avanza (245.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Pajero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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