Honda City Audience in United States

Honda City logo

Honda City has an estimated audience of 871,587 people in United States. 30.6% are female, 69.4% are male, average age 35.7. Top regions: New York, Wisconsin, California. Top brand affinities: Toyota Yaris, Toyota Fortuner, Used Cars, Honda Fit, City car.

The average Honda City fan in United States is 35.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Wisconsin, California. Top brand affinities include Toyota Yaris, Toyota Fortuner, Used Cars, with strongest over-indexing on Toyota Yaris (187.74× the country average). Demographically, the Honda City audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda City fans

Demographic split for Honda City audience in United States
MetricValue
Female30.6%
Male69.4%
Average age35.7
Estimated audience size871,587

Audience persona

The typical Honda City fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Yaris.

Top regions in United States

Top regions ranked by reach for Honda City in United States
RegionReachAffinity
New York203,7854.18×
Wisconsin182,25313.9×
California110,6861.15×
Illinois73,4752.53×
Texas73,2150.98×
Florida43,0990.73×
New Jersey20,6190.93×
Georgia18,5640.69×
Virginia18,3900.87×
Arizona18,1321.02×
North Carolina17,9580.68×
Ohio17,6970.66×
Pennsylvania17,6820.6×
Washington17,2810.99×
Massachusetts14,8750.87×
Michigan11,2930.5×
Tennessee10,5880.61×
Indiana10,1960.64×
Maryland9,9310.66×
Colorado9,3700.68×
Missouri8,2080.58×
Connecticut7,8140.89×
Oregon7,7530.78×
South Carolina6,6630.51×
Nevada6,4180.76×
Minnesota6,2140.5×
Alabama6,1600.51×
Oklahoma5,7550.59×
Louisiana5,5600.49×
Utah5,1290.66×
Kentucky4,8030.44×
Iowa4,1710.58×
Kansas3,7360.54×
Arkansas3,5890.5×
Hawaii3,0630.82×
Mississippi2,7270.38×
New Mexico2,6900.62×
New Hampshire2,0820.61×
Idaho2,0790.48×
Nebraska2,0760.47×
Washington, District of Columbia1,9070.73×
Alaska1,6080.86×
Rhode Island1,6020.58×
West Virginia1,5420.38×
Maine1,4580.47×
Delaware1,3030.54×
Montana8700.36×
South Dakota6700.33×
Vermont6650.43×
North Dakota5950.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda City audience
BrandAffinityCategory
Toyota Yaris187.74×Cars & Mobility
Toyota Fortuner170.08×Cars & Mobility
Used Cars33.14×Cars & Mobility
Honda Fit116.06×Cars & Mobility
City car56.27×Cars & Mobility
General insurance81.95×Business & Career
Toyota Hilux68.16×Cars & Mobility
HiTech291.67×Technology & Electronics
Toyota Avanza197.31×Cars & Mobility
Family car34.95×Cars & Mobility
Škoda Auto72.36×Cars & Mobility
Mitsubishi Pajero118.68×Cars & Mobility
Maruti Suzuki202.62×Cars & Mobility
Nissan X-Trail150.38×Cars & Mobility
Honda CR-V37.89×Cars & Mobility
Channel 3 (Thailand)132.32×Movies & TV
Honda Civic Si99.13×Cars & Mobility
Peugeot44.8×Cars & Mobility
Honda Civic27.35×Cars & Mobility
Ford EcoSport60.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda City audience
TraitClusterScore
Family OrientationCONSERVATISM7.7
Luxury OrientationPREMIUM4.62
Price SensitivityPREMIUM2.58
Quality AwarenessPREMIUM1.79
Risk AppetiteTHRILL1.73
Early Adopter MentalityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Honda City
CountryShare
Brazil18.0%
India16.0%
Thailand9.1%

See Honda City audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda City have in United States?

Honda City has an estimated audience of 871,587 people in United States, concentrated in New York and Wisconsin.

What is the gender split and age of Honda City fans?

30.6% of Honda City fans are female, 69.4% are male, with an average age of 35.7 years.

Which brands do Honda City fans like most?

Honda City fans show strongest brand affinity for Toyota Yaris (187.74×), Toyota Fortuner (170.08×), and Used Cars (33.14×) over the country average.

Where do Honda City fans live in United States?

Honda City fans in United States are most concentrated in New York (reach 203,785), Wisconsin (reach 182,253), and California (reach 110,686). These three regions account for the largest share of the active audience.

What other brands do Honda City fans also like?

Beyond Honda City itself, the audience over-indexes on Toyota Fortuner (170.08×), Used Cars (33.14×), Honda Fit (116.06×), and City car (56.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.