Rascasse Audience Intelligence

Honda City Audience in United States

A data profile of the people who buy, follow and care about Honda City in United States — modelled from more than twelve digital signal sources. Honda City has an estimated audience of 877,241 people in United States.

#198among Car Model in United States#785in Cars & Mobility

The average Honda City fan in United States is 35.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Wisconsin, California.

Top brand affinities include Toyota Yaris, Toyota Fortuner, Used Cars, with strongest over-indexing on Toyota Yaris (187.74× the country average).

Demographically, the Honda City audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda City fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Yaris.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda City profile in United States.

Audience size
877K
in United States
Gender
30.6%♀
69.4% male
Age
35.7
average years
Country rank
#25832
Car Model in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda City fans

30.6% are female, 69.4% are male, average age 35.7.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Honda City audience in United States
MetricValue
Female30.6%
Male69.4%
Average age35.7
Estimated audience size877,241
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Honda City audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Honda City audience comes from United States.

Worldwide audience distribution share by country for Honda City
CountryShare
Brazil18.0%
India16.6%
Thailand8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda City audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda City fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K13.19×
02New York~200K3.72×
03Illinois~70K2.28×
04California~100K1.13×
05Arizona~20K1.06×
06Washington~20K1.04×
07Alaska~2K0.97×
08Texas~70K0.95×
09New Jersey~20K0.92×
10Virginia~20K0.90×
11Connecticut~8K0.89×
12Hawaii~3K0.89×
13Massachusetts~10K0.87×
14Oregon~8K0.83×
15New Hampshire~3K0.82×
16North Dakota~1K0.82×
17Vermont~1K0.82×
18Nevada~7K0.81×
19Washington, District of Columbia~2K0.81×
20South Dakota~2K0.81×
21Delaware~2K0.79×
22Rhode Island~2K0.78×
23Utah~6K0.77×
24New Mexico~3K0.77×
25Montana~2K0.77×
26Maine~2K0.75×
27Florida~40K0.74×
28Kansas~5K0.74×
29Colorado~10K0.73×
30Iowa~5K0.73×
31Idaho~3K0.73×
32West Virginia~3K0.73×
33Georgia~20K0.71×
34Ohio~20K0.71×
35North Carolina~20K0.71×
36Indiana~10K0.71×
37Maryland~10K0.71×
38Arkansas~5K0.71×
39Nebraska~3K0.71×
40Oklahoma~7K0.70×
41Tennessee~10K0.68×
42Missouri~9K0.68×
43Mississippi~5K0.66×
44Pennsylvania~20K0.65×
45Alabama~8K0.65×
46Louisiana~7K0.63×
47South Carolina~8K0.62×
48Kentucky~7K0.62×
49Minnesota~8K0.61×
50Michigan~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Honda City, United States
0.56×1.00×13.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda City audience
#·InterestCategoryAffinity×
01HiTechTechnology & Electronics291.67×
02Maruti SuzukiCars & Mobility202.62×
03Toyota AvanzaCars & Mobility197.31×
04Toyota YarisCars & Mobility187.74×
05Toyota FortunerCars & Mobility170.08×
06Nissan X-TrailCars & Mobility150.38×
07Channel 3 (Thailand)Movies & TV132.32×
08Mitsubishi PajeroCars & Mobility118.68×
09Honda FitCars & Mobility116.06×
10Honda Civic SiCars & Mobility99.13×
11General insuranceBusiness & Career81.95×
12Škoda AutoCars & Mobility72.36×
13Toyota HiluxCars & Mobility68.16×
14City carCars & Mobility56.27×
15PeugeotCars & Mobility44.80×
16Honda CR-VCars & Mobility37.89×
17Family carCars & Mobility34.95×
18Used CarsCars & Mobility33.14×
19Honda CivicCars & Mobility27.35×
20Dick CheneyPolitics & Society20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda City audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM6.34×
Risk AppetiteTHRILL3.54×
PatriotismCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda City audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.43×
SpiritualityBALANCE0.50×
CreativityOPEN0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda City have in United States?

Honda City has an estimated audience of 877,241 people in United States, concentrated in New York and Wisconsin.

02

What is the gender split and age of Honda City fans?

30.6% of Honda City fans are female, 69.4% are male, with an average age of 35.7 years.

03

Which brands do Honda City fans like most?

Honda City fans show strongest brand affinity for Toyota Yaris (187.74×), Toyota Fortuner (170.08×), and Used Cars (33.14×) over the country average.

04

Where do Honda City fans live in United States?

Honda City fans in United States are most concentrated in New York (reach ~200K), Wisconsin (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Honda City fans also like?

Beyond Honda City itself, the audience over-indexes on Toyota Fortuner (170.08×), Used Cars (33.14×), HiTech (291.67×), and Honda Fit (116.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Honda City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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