Rascasse Audience Intelligence

Honda Civic Audience in United States

A data profile of the people who buy, follow and care about Honda Civic in United States — modelled from more than twelve digital signal sources. Honda Civic has an estimated audience of 7,481,188 people in United States.

#25among Car type in United States#6among Car Model in United States#184in Cars & Mobility

The average Honda Civic fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Toyota Fortuner, Toyota Yaris, with strongest over-indexing on Used Cars (13.9× the country average).

Demographically, the Honda Civic audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Civic fan in United States is more male, around 34.2 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Civic profile in United States.

Audience size
7.5M
in United States
Gender
26.9%♀
73.1% male
Age
34.2
average years
Country rank
#4732
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Civic fans

26.9% are female, 73.1% are male, average age 34.2.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Honda Civic audience in United States
MetricValue
Female26.9%
Male73.1%
Average age34.2
Estimated audience size7,481,188
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Honda Civic audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Honda Civic audience comes from United States.

Worldwide audience distribution share by country for Honda Civic
CountryShare
United States17.9%
Brazil8.9%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Civic audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Civic fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.46×
02Texas~900K1.33×
03Maryland~200K1.33×
04New Jersey~200K1.29×
05Florida~600K1.26×
06Virginia~200K1.23×
07Louisiana~100K1.23×
08North Carolina~300K1.22×
09Georgia~300K1.21×
10Ohio~300K1.17×
11Arizona~200K1.17×
12Hawaii~40K1.16×
13Oklahoma~100K1.15×
14Illinois~300K1.14×
15Nevada~80K1.13×
16Connecticut~80K1.12×
17Delaware~20K1.12×
18Indiana~100K1.10×
19Mississippi~70K1.10×
20New Mexico~40K1.10×
21Tennessee~200K1.09×
22Pennsylvania~300K1.07×
23Washington~200K1.07×
24Alabama~100K1.07×
25Utah~70K1.05×
26Arkansas~60K1.05×
27Massachusetts~200K1.04×
28South Carolina~100K1.04×
29Kentucky~100K1.03×
30New York~400K1.02×
31Missouri~100K1.00×
32Kansas~60K0.99×
33Oregon~80K0.94×
34Rhode Island~20K0.92×
35West Virginia~30K0.91×
36Minnesota~90K0.89×
37Nebraska~30K0.89×
38Wisconsin~100K0.88×
39Washington, District of Columbia~20K0.86×
40Colorado~100K0.83×
41Idaho~30K0.82×
42Iowa~50K0.79×
43New Hampshire~20K0.79×
44Michigan~100K0.77×
45Maine~20K0.67×
46North Dakota~10K0.67×
47South Dakota~10K0.66×
48Vermont~8K0.63×
49Alaska~9K0.57×
50Montana~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Honda Civic, United States
0.51×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Civic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Civic audience
#·InterestCategoryAffinity×
01Honda Civic SiCars & Mobility56.74×
02Honda Civic HybridCars & Mobility43.43×
03Toyota FortunerCars & Mobility39.71×
04Honda CityCars & Mobility37.80×
05Toyota YarisCars & Mobility35.99×
06Toyota 86Cars & Mobility26.02×
07Honda Civic Type RCars & Mobility25.73×
08Škoda AutoCars & Mobility22.16×
09Toyota HiluxCars & Mobility18.19×
10PeugeotCars & Mobility16.39×
11City carCars & Mobility16.34×
12Honda AccordCars & Mobility14.88×
13Toyota CorollaCars & Mobility14.52×
14Family carCars & Mobility14.06×
15Used CarsCars & Mobility13.90×
16Honda CR-VCars & Mobility12.71×
17Auto maintenanceCars & Mobility9.95×
18HatchbackCars & Mobility9.68×
19Compact carCars & Mobility7.46×
20Used carCars & Mobility4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Civic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Civic audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.08×
Quality AwarenessPREMIUM1.40×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Civic audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
MindfulnessBALANCE0.69×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Civic have in United States?

Honda Civic has an estimated audience of 7,481,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda Civic fans?

26.9% of Honda Civic fans are female, 73.1% are male, with an average age of 34.2 years.

03

Which brands do Honda Civic fans like most?

Honda Civic fans show strongest brand affinity for Used Cars (13.9×), Toyota Fortuner (39.71×), and Toyota Yaris (35.99×) over the country average.

04

Where do Honda Civic fans live in United States?

Honda Civic fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Civic fans also like?

Beyond Honda Civic itself, the audience over-indexes on Toyota Fortuner (39.71×), Toyota Yaris (35.99×), Honda Civic Si (56.74×), and Family car (14.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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