Honda Civic Audience in United States

Honda Civic logo

Honda Civic has an estimated audience of 7,442,965 people in United States. 26.9% are female, 73.1% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Toyota Fortuner, Toyota Yaris, Honda Civic Si, Family car.

The average Honda Civic fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Toyota Fortuner, Toyota Yaris, with strongest over-indexing on Used Cars (13.9× the country average). Demographically, the Honda Civic audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Honda Civic fans

Demographic split for Honda Civic audience in United States
MetricValue
Female26.9%
Male73.1%
Average age34.2
Estimated audience size7,442,965

Audience persona

The typical Honda Civic fan in United States is more male, around 34.2 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Honda Civic in United States
RegionReachAffinity
California1,282,2801.57×
Texas897,7071.4×
Florida677,6711.34×
New York461,5311.11×
Illinois294,1301.19×
North Carolina284,2601.27×
Georgia281,9541.23×
Ohio275,1261.2×
Pennsylvania274,0471.09×
New Jersey261,1991.38×
Virginia226,1561.25×
Arizona186,2561.23×
Maryland177,1731.38×
Tennessee167,6251.12×
Washington166,9531.12×
Massachusetts158,5011.08×
Michigan152,1050.78×
Indiana149,5431.1×
Missouri118,4670.99×
South Carolina116,4871.04×
Louisiana113,9291.19×
Alabama105,7081.02×
Colorado99,8750.85×
Wisconsin96,2700.86×
Oklahoma95,8831.16×
Kentucky94,0101.01×
Minnesota92,2980.87×
Nevada85,9941.19×
Connecticut83,8451.12×
Oregon80,5840.94×
Utah68,8511.03×
Mississippi63,1041.03×
Arkansas60,9560.99×
Kansas57,9940.99×
Iowa46,4790.76×
New Mexico41,0821.1×
Hawaii37,9281.19×
Nebraska31,5700.85×
West Virginia29,5740.85×
Idaho29,2000.78×
New Hampshire22,1180.75×
Delaware21,7201.06×
Rhode Island20,9050.88×
Washington, District of Columbia19,7200.88×
Maine17,0940.64×
South Dakota10,1960.59×
Montana9,2620.45×
North Dakota8,8820.58×
Alaska7,9230.5×
Vermont7,2990.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Civic audience
BrandAffinityCategory
Used Cars13.9×Cars & Mobility
Toyota Fortuner39.71×Cars & Mobility
Toyota Yaris35.99×Cars & Mobility
Honda Civic Si56.74×Cars & Mobility
Family car14.06×Cars & Mobility
City car16.34×Cars & Mobility
Auto maintenance9.95×Cars & Mobility
Honda City37.8×Cars & Mobility
Hatchback9.68×Cars & Mobility
Toyota Corolla14.52×Cars & Mobility
Honda Accord14.88×Cars & Mobility
Škoda Auto22.16×Cars & Mobility
Toyota Hilux18.19×Cars & Mobility
Honda CR-V12.71×Cars & Mobility
Honda Civic Type R25.73×Cars & Mobility
Honda Civic Hybrid43.43×Cars & Mobility
Toyota 8626.02×Cars & Mobility
Used car4.32×Cars & Mobility
Peugeot16.39×Cars & Mobility
Compact car7.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Civic audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Early Adopter MentalityPOWER1.48
Need for SecurityCONSERVATISM1.32
Luxury OrientationPREMIUM1.31
LGBTQ+ IdentityOPEN1.3
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Honda Civic
CountryShare
United States18.4%
Brazil9.5%
Italy5.3%

See Honda Civic audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Honda Civic have in United States?

Honda Civic has an estimated audience of 7,442,965 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Civic fans?

26.9% of Honda Civic fans are female, 73.1% are male, with an average age of 34.2 years.

Which brands do Honda Civic fans like most?

Honda Civic fans show strongest brand affinity for Used Cars (13.9×), Toyota Fortuner (39.71×), and Toyota Yaris (35.99×) over the country average.

Where do Honda Civic fans live in United States?

Honda Civic fans in United States are most concentrated in California (reach 1,282,280), Texas (reach 897,707), and Florida (reach 677,671). These three regions account for the largest share of the active audience.

What other brands do Honda Civic fans also like?

Beyond Honda Civic itself, the audience over-indexes on Toyota Fortuner (39.71×), Toyota Yaris (35.99×), Honda Civic Si (56.74×), and Family car (14.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Civic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.