Toyota 86 Audience in United States

Toyota 86 has an estimated audience of 1,175,526 people in United States. 17.8% are female, 82.2% are male, average age 29.5. Top regions: California, New York, Texas. Top brand affinities: Mazda MX-5, Subaru Impreza, Toyota Supra, Autism Awareness, Diabetes mellitus awareness.

The average Toyota 86 fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mazda MX-5, Subaru Impreza, Toyota Supra, with strongest over-indexing on Mazda MX-5 (93.26× the country average). Demographically, the Toyota 86 audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota 86 fans

Demographic split for Toyota 86 audience in United States
MetricValue
Female17.8%
Male82.2%
Average age29.5
Estimated audience size1,175,526

Audience persona

The typical Toyota 86 fan in United States is more male, around 29.5 years old, with strong Family Orientation tendencies and a notable affinity for Mazda MX-5.

Top regions in United States

Top regions ranked by reach for Toyota 86 in United States
RegionReachAffinity
California106,9620.83×
New York50,5930.77×
Texas46,4960.46×
Pennsylvania33,3030.84×
Florida28,5780.36×
Oregon25,3411.88×
Arizona20,1410.84×
Washington19,1110.81×
West Virginia16,7493.06×
Virginia15,8710.55×
Tennessee15,3860.65×
Georgia14,2720.39×
Vermont13,7656.67×
North Carolina13,2040.37×
Kentucky13,0280.88×
Oklahoma12,6360.97×
Ohio11,7410.32×
Illinois11,3260.29×
Indiana10,6580.5×
Missouri10,4420.55×
New Jersey9,0880.3×
North Dakota8,9983.73×
Maryland7,3870.37×
Michigan7,3050.24×
Alabama7,2830.44×
New Mexico7,2071.22×
Idaho7,0811.2×
South Carolina7,0800.4×
Nevada6,9420.61×
Louisiana6,8100.45×
Arkansas6,7320.7×
Hawaii6,7051.33×
Colorado6,6960.36×
Massachusetts6,4250.28×
Mississippi6,0130.62×
Minnesota5,8040.34×
Wisconsin5,6990.32×
Utah5,6510.54×
South Dakota5,2531.93×
Kansas5,2190.56×
New Hampshire5,1541.11×
Connecticut5,0120.43×
Montana4,9941.53×
Rhode Island4,9771.33×
Maine4,8941.16×
Alaska4,7591.89×
Delaware4,7021.45×
Wyoming4,5822.63×
Iowa4,4770.46×
Nebraska3,9400.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota 86 audience
BrandAffinityCategory
Mazda MX-593.26×Cars & Mobility
Subaru Impreza49.14×Cars & Mobility
Toyota Supra34.53×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Need for Speed36.21×Games
Honda Accord22.69×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Carcare13.33×Cars & Mobility
Hatchback11.46×Cars & Mobility
Honda Jazz58×Cars & Mobility
Honda Civic14×Cars & Mobility
Subaru10.18×Cars & Mobility
Honda City38.69×Cars & Mobility
Mitsubishi Lancer41.58×Cars & Mobility
Income tax13.19×Business & Career
Auto show10.88×Cars & Mobility
CarGurus6.28×Cars & Mobility
Subwoofer21.6×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota 86 audience
TraitClusterScore
Family OrientationCONSERVATISM2.36
Early Adopter MentalityPOWER2.06
LGBTQ+ IdentityOPEN1.73
PatriotismCONSERVATISM1.61
Luxury OrientationPREMIUM1.53
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Toyota 86
CountryShare
United States36.2%
Japan14.4%
Australia8.4%

See Toyota 86 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota 86 have in United States?

Toyota 86 has an estimated audience of 1,175,526 people in United States, concentrated in California and New York.

What is the gender split and age of Toyota 86 fans?

17.8% of Toyota 86 fans are female, 82.2% are male, with an average age of 29.5 years.

Which brands do Toyota 86 fans like most?

Toyota 86 fans show strongest brand affinity for Mazda MX-5 (93.26×), Subaru Impreza (49.14×), and Toyota Supra (34.53×) over the country average.

Where do Toyota 86 fans live in United States?

Toyota 86 fans in United States are most concentrated in California (reach 106,962), New York (reach 50,593), and Texas (reach 46,496). These three regions account for the largest share of the active audience.

What other brands do Toyota 86 fans also like?

Beyond Toyota 86 itself, the audience over-indexes on Subaru Impreza (49.14×), Toyota Supra (34.53×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota 86. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.