Rascasse Audience Intelligence

Toyota 86 Audience in United States

A data profile of the people who buy, follow and care about Toyota 86 in United States — modelled from more than twelve digital signal sources. Toyota 86 has an estimated audience of 1,061,339 people in United States.

#173among Car type in United States#177among Car Model in United States#716in Cars & Mobility

The average Toyota 86 fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mazda MX-5, Subaru Impreza, Need for Speed, with strongest over-indexing on Mazda MX-5 (80.67× the country average).

Demographically, the Toyota 86 audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota 86 fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Mazda MX-5.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota 86 profile in United States.

Audience size
1.1M
in United States
Gender
17.8%♀
82.2% male
Age
29.5
average years
Country rank
#22768
Car Model in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota 86 fans

17.8% are female, 82.2% are male, average age 29.5.

Fig. 02

Gender split

17.8%
Female
82.2%
Male
Demographic split for Toyota 86 audience in United States
MetricValue
Female17.8%
Male82.2%
Average age29.5
Estimated audience size1,061,339
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Toyota 86 audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Toyota 86 audience comes from United States.

Worldwide audience distribution share by country for Toyota 86
CountryShare
United States31.8%
Japan14.1%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota 86 audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota 86 fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K6.40×
02North Dakota~9K3.57×
03West Virginia~20K2.93×
04Wyoming~4K2.52×
05Alaska~5K1.89×
06South Dakota~5K1.82×
07Oregon~20K1.75×
08Montana~5K1.45×
09Hawaii~7K1.39×
10Delaware~4K1.37×
11Rhode Island~5K1.27×
12New Mexico~7K1.20×
13Idaho~7K1.16×
14Maine~5K1.09×
15New Hampshire~5K1.06×
16Oklahoma~10K0.95×
17California~100K0.94×
18Arizona~20K0.92×
19Kentucky~10K0.89×
20Washington~20K0.86×
21Pennsylvania~30K0.80×
22Nevada~9K0.80×
23Arkansas~7K0.74×
24Tennessee~20K0.73×
25New York~50K0.71×
26Kansas~7K0.70×
27Nebraska~4K0.69×
28Mississippi~7K0.68×
29Utah~7K0.67×
30Texas~60K0.64×
31Virginia~20K0.64×
32Missouri~10K0.61×
33Georgia~20K0.59×
34Indiana~10K0.59×
35Alabama~10K0.58×
36Florida~50K0.57×
37North Carolina~20K0.56×
38Louisiana~8K0.54×
39Iowa~5K0.53×
40South Carolina~9K0.51×
41Connecticut~6K0.51×
42Maryland~10K0.48×
43Colorado~9K0.48×
44Illinois~20K0.44×
45Ohio~20K0.43×
46New Jersey~10K0.43×
47Minnesota~7K0.41×
48Massachusetts~9K0.40×
49Wisconsin~7K0.40×
50Michigan~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Toyota 86, United States
0.33×1.00×6.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota 86 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota 86 audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility90.26×
02Honda JazzCars & Mobility87.30×
03Mazda MX-5Cars & Mobility80.67×
04Subaru ImprezaCars & Mobility56.82×
05Honda CityCars & Mobility52.65×
06Need for SpeedGames52.15×
07Mazda6Cars & Mobility47.98×
08Subaru ForesterCars & Mobility41.73×
09Mitsubishi LancerCars & Mobility40.92×
10Honda CivicCars & Mobility26.02×
11Mazda3Cars & Mobility25.57×
12Subaru OutbackCars & Mobility24.44×
13National Auto Sport AssociationSports20.39×
14Station wagonCars & Mobility19.46×
15Nissan GT-RCars & Mobility19.18×
16CarcareCars & Mobility16.09×
17Auto showCars & Mobility13.41×
18HatchbackCars & Mobility12.24×
19Antique carCars & Mobility11.37×
20AutoZoneCars & Mobility4.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota 86 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota 86 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.25×
Family OrientationCONSERVATISM2.43×
Risk AppetiteTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota 86 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
MindfulnessBALANCE0.68×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota 86 have in United States?

Toyota 86 has an estimated audience of 1,061,339 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota 86 fans?

17.8% of Toyota 86 fans are female, 82.2% are male, with an average age of 29.5 years.

03

Which brands do Toyota 86 fans like most?

Toyota 86 fans show strongest brand affinity for Mazda MX-5 (80.67×), Subaru Impreza (56.82×), and Need for Speed (52.15×) over the country average.

04

Where do Toyota 86 fans live in United States?

Toyota 86 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota 86 fans also like?

Beyond Toyota 86 itself, the audience over-indexes on Subaru Impreza (56.82×), Need for Speed (52.15×), Honda Civic (26.02×), and Subaru Forester (41.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota 86. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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