Station wagon Audience in United States

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Station wagon has an estimated audience of 4,086,469 people in United States. 23.8% are female, 76.2% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, City car, BMW M4, Hatchback, Toyota Land Cruiser.

The average Station wagon fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, City car, BMW M4, with strongest over-indexing on Used Cars (9.17× the country average). Demographically, the Station wagon audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Station wagon fans

Demographic split for Station wagon audience in United States
MetricValue
Female23.8%
Male76.2%
Average age37.2
Estimated audience size4,086,469

Audience persona

The typical Station wagon fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Station wagon in United States
RegionReachAffinity
California540,0081.2×
Texas389,3291.11×
Florida264,9240.96×
New York195,6820.86×
Illinois156,0391.15×
North Carolina139,4071.13×
Georgia138,2761.1×
Ohio134,3621.07×
Pennsylvania130,2200.95×
Michigan113,6931.06×
Virginia97,9940.98×
New Jersey92,7070.89×
Tennessee88,1151.07×
Indiana85,2391.14×
Washington78,9570.96×
Arizona76,8750.92×
Missouri76,5801.16×
Massachusetts75,0020.93×
South Carolina68,4991.11×
Alabama67,1721.18×
Louisiana65,8201.25×
Maryland65,8140.94×
Kentucky63,7031.24×
Wisconsin60,0920.98×
Minnesota57,3540.98×
Oklahoma55,9151.23×
Colorado53,2540.83×
Oregon45,1160.96×
Arkansas42,8811.27×
Connecticut41,6961.02×
Utah40,3771.1×
Mississippi40,1051.19×
Kansas37,5921.17×
Iowa37,4661.11×
Nevada30,8330.78×
Nebraska21,9091.07×
Idaho19,7580.96×
New Mexico18,9590.93×
West Virginia16,0960.85×
Hawaii15,0650.86×
New Hampshire14,2330.88×
Maine12,1750.83×
Washington, District of Columbia10,9070.89×
Rhode Island10,4120.8×
Delaware10,0700.89×
Montana9,0500.8×
South Dakota8,9330.95×
North Dakota8,0960.96×
Alaska7,0520.81×
Vermont5,3250.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Station wagon audience
BrandAffinityCategory
Used Cars9.17×Cars & Mobility
City car16.46×Cars & Mobility
BMW M425.73×Cars & Mobility
Hatchback9.69×Cars & Mobility
Toyota Land Cruiser14.37×Cars & Mobility
BMW 3 Series18.94×Cars & Mobility
Family car10.03×Cars & Mobility
Škoda Auto20.11×Cars & Mobility
BMW X516.47×Cars & Mobility
Formula Drift14.64×Sports
Max Verstappen11.21×Sports
BMW M522.04×Cars & Mobility
Compact car7.47×Cars & Mobility
Car classification6.58×Cars & Mobility
Chip tuning24.45×Cars & Mobility
Porsche 91113.02×Cars & Mobility
Peugeot15.34×Cars & Mobility
Auto maintenance6.76×Cars & Mobility
Honda Civic Type R20.77×Cars & Mobility
Toyota Hilux14.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Station wagon audience
TraitClusterScore
Luxury OrientationPREMIUM2.04
Family OrientationCONSERVATISM1.94
Early Adopter MentalityPOWER1.66
Risk AppetiteTHRILL1.59
PatriotismCONSERVATISM1.47
Need for SecurityCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Station wagon
CountryShare
United States15.6%
Italy9.5%
United Kingdom4.9%

See Station wagon audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Station wagon have in United States?

Station wagon has an estimated audience of 4,086,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Station wagon fans?

23.8% of Station wagon fans are female, 76.2% are male, with an average age of 37.2 years.

Which brands do Station wagon fans like most?

Station wagon fans show strongest brand affinity for Used Cars (9.17×), City car (16.46×), and BMW M4 (25.73×) over the country average.

Where do Station wagon fans live in United States?

Station wagon fans in United States are most concentrated in California (reach 540,008), Texas (reach 389,329), and Florida (reach 264,924). These three regions account for the largest share of the active audience.

What other brands do Station wagon fans also like?

Beyond Station wagon itself, the audience over-indexes on City car (16.46×), BMW M4 (25.73×), Hatchback (9.69×), and Toyota Land Cruiser (14.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Station wagon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.