Rascasse Audience Intelligence

Station wagon Audience in United States

A data profile of the people who buy, follow and care about Station wagon in United States — modelled from more than twelve digital signal sources. Station wagon has an estimated audience of 4,086,469 people in United States.

#4272among Topic in United States#294in Cars & Mobility

The average Station wagon fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, City car, BMW M4, with strongest over-indexing on Used Cars (9.17× the country average).

Demographically, the Station wagon audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Station wagon fan in United States is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Station wagon profile in United States.

Audience size
4.1M
in United States
Gender
23.8%♀
76.2% male
Age
37.2
average years
Country rank
#7916
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Station wagon fans

23.8% are female, 76.2% are male, average age 37.2.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Station wagon audience in United States
MetricValue
Female23.8%
Male76.2%
Average age37.2
Estimated audience size4,086,469
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Station wagon audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Station wagon audience comes from United States.

Worldwide audience distribution share by country for Station wagon
CountryShare
United States15.6%
Italy9.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Station wagon audience in United States is strongest.

Fig. 05

Top regions by affinity

Station wagon fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K1.26×
02Arkansas~40K1.25×
03Oklahoma~50K1.20×
04Alabama~70K1.19×
05Kansas~40K1.17×
06Mississippi~40K1.15×
07Kentucky~60K1.13×
08Indiana~80K1.12×
09Nebraska~20K1.12×
10Missouri~70K1.11×
11Illinois~100K1.10×
12California~500K1.09×
13South Carolina~70K1.09×
14North Carolina~100K1.07×
15Utah~40K1.07×
16Iowa~40K1.07×
17Texas~400K1.06×
18North Dakota~9K1.06×
19Ohio~100K1.05×
20Michigan~100K1.05×
21Georgia~100K1.04×
22Tennessee~80K1.03×
23South Dakota~10K1.02×
24Minnesota~60K1.01×
25New Hampshire~20K1.00×
26Delaware~10K1.00×
27Wisconsin~60K0.99×
28Virginia~100K0.98×
29Connecticut~40K0.98×
30Idaho~20K0.98×
31Alaska~9K0.97×
32New Mexico~20K0.96×
33Washington~80K0.94×
34Oregon~40K0.94×
35Arizona~80K0.93×
36Maine~10K0.93×
37Pennsylvania~100K0.92×
38Massachusetts~70K0.92×
39Florida~300K0.91×
40West Virginia~20K0.91×
41Hawaii~20K0.90×
42Montana~10K0.90×
43Maryland~60K0.89×
44Washington, District of Columbia~10K0.89×
45Vermont~6K0.89×
46New Jersey~90K0.85×
47Rhode Island~10K0.85×
48Colorado~50K0.83×
49New York~200K0.81×
50Nevada~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Station wagon, United States
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Station wagon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Station wagon audience
#·InterestCategoryAffinity×
01BMW 4 SeriesCars & Mobility26.11×
02BMW M4Cars & Mobility25.73×
03Chip tuningCars & Mobility24.45×
04BMW 3 Series (E46)Cars & Mobility23.20×
05BMW 3 Series (E36)Cars & Mobility23.19×
06BMW M5Cars & Mobility22.04×
07Škoda AutoCars & Mobility20.11×
08BMW 3 SeriesCars & Mobility18.94×
09BMW X5Cars & Mobility16.47×
10City carCars & Mobility16.46×
11PeugeotCars & Mobility15.34×
12Formula DriftSports14.64×
13Toyota Land CruiserCars & Mobility14.37×
14Porsche 911Cars & Mobility13.02×
15Max VerstappenSports11.21×
16Family carCars & Mobility10.03×
17HatchbackCars & Mobility9.69×
18Used CarsCars & Mobility9.17×
19Compact carCars & Mobility7.47×
20Car classificationCars & Mobility6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Station wagon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Station wagon audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
PatriotismCONSERVATISM1.53×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Station wagon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
IndulgenceJOY0.76×
IndividualismJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Station wagon have in United States?

Station wagon has an estimated audience of 4,086,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Station wagon fans?

23.8% of Station wagon fans are female, 76.2% are male, with an average age of 37.2 years.

03

Which brands do Station wagon fans like most?

Station wagon fans show strongest brand affinity for Used Cars (9.17×), City car (16.46×), and BMW M4 (25.73×) over the country average.

04

Where do Station wagon fans live in United States?

Station wagon fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Station wagon fans also like?

Beyond Station wagon itself, the audience over-indexes on City car (16.46×), BMW M4 (25.73×), Hatchback (9.69×), and Toyota Land Cruiser (14.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Station wagon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Station wagon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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