Station wagon Audience in Germany
Station wagon has an estimated audience of 1,285,312 people in Germany. 25.9% are female, 74.1% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Driving, Extreme sport, Carcare, Auto maintenance.
The average Station wagon fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Driving, Extreme sport, with strongest over-indexing on Tagesschau (2.16× the country average). Demographically, the Station wagon audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Station wagon fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 34.6 |
| Estimated audience size | 1,285,312 |
Audience persona
The typical Station wagon fan in Germany is more male, around 34.6 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 292,324 | 1.04× |
| Bayern | 275,148 | 1.33× |
| Baden-Württemberg | 210,720 | 1.2× |
| Hessen | 137,161 | 1.4× |
| Niedersachsen | 116,202 | 0.93× |
| Berlin | 95,915 | 1.67× |
| Rheinland-Pfalz | 71,709 | 1.11× |
| Sachsen | 49,505 | 0.79× |
| Schleswig-Holstein | 44,666 | 0.97× |
| Hamburg | 38,076 | 1.31× |
| Brandenburg | 32,725 | 0.82× |
| Thüringen | 19,772 | 0.6× |
| Sachsen-Anhalt | 18,583 | 0.56× |
| Mecklenburg-Vorpommern | 12,531 | 0.51× |
| Saarland | 12,457 | 0.79× |
| Bremen | 10,630 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.16× | Movies & TV |
| Driving | 2.66× | Cars & Mobility |
| Extreme sport | 2.53× | Sports |
| Carcare | 2.64× | Cars & Mobility |
| Auto maintenance | 2.37× | Cars & Mobility |
| Dog health | 2.01× | Pets & Animals |
| Drag racing | 2.94× | Cars & Mobility |
| SUVs | 1.56× | Cars & Mobility |
| Hatchback | 2.14× | Cars & Mobility |
| Ski resort | 2.13× | Travel & Leisure |
| Livemusic | 1.72× | Music & Radio |
| Car wash | 2.83× | Cars & Mobility |
| Superman | 1.56× | Movies & TV |
| Polishing | 2.72× | Home & Garden |
| Sport bike | 2.26× | Cars & Mobility |
| Snapchat | 2.31× | Internet & Social Media |
| Vintage car | 2.82× | Cars & Mobility |
| Sedan (automobile) | 2.48× | Cars & Mobility |
| Backcountry skiing | 2.41× | Sports |
| Dog walking | 1.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.44 |
| DIY Mentality | THRILL | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 9.5% |
| United Kingdom | 4.9% |
See Station wagon audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Station wagon have in Germany?
Station wagon has an estimated audience of 1,285,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Station wagon fans?
25.9% of Station wagon fans are female, 74.1% are male, with an average age of 34.6 years.
Which brands do Station wagon fans like most?
Station wagon fans show strongest brand affinity for Tagesschau (2.16×), Driving (2.66×), and Extreme sport (2.53×) over the country average.
Where do Station wagon fans live in Germany?
Station wagon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 292,324), Bayern (reach 275,148), and Baden-Württemberg (reach 210,720). These three regions account for the largest share of the active audience.
What other brands do Station wagon fans also like?
Beyond Station wagon itself, the audience over-indexes on Driving (2.66×), Extreme sport (2.53×), Carcare (2.64×), and Auto maintenance (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Station wagon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.