Drag racing Audience in Germany
Drag racing has an estimated audience of 3,069,419 people in Germany. 20.1% are female, 79.9% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Max Verstappen, Michael Schumacher, Hot rod, Borussia Dortmund, Charles Leclerc.
The average Drag racing fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Max Verstappen, Michael Schumacher, Hot rod, with strongest over-indexing on Max Verstappen (8.63× the country average). Demographically, the Drag racing audience skews more male with an average age of 31.1, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Drag racing fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 31.1 |
| Estimated audience size | 3,069,419 |
Audience persona
The typical Drag racing fan in Germany is more male, around 31.1 years old, with strong DIY Mentality tendencies and a notable affinity for Max Verstappen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 688,837 | 1.03× |
| Bayern | 528,495 | 1.07× |
| Baden-Württemberg | 489,104 | 1.17× |
| Niedersachsen | 295,482 | 0.99× |
| Hessen | 270,964 | 1.16× |
| Berlin | 241,769 | 1.76× |
| Rheinland-Pfalz | 149,696 | 0.97× |
| Sachsen | 143,228 | 0.95× |
| Schleswig-Holstein | 104,679 | 0.95× |
| Brandenburg | 89,701 | 0.94× |
| Hamburg | 78,288 | 1.13× |
| Sachsen-Anhalt | 68,568 | 0.86× |
| Thüringen | 52,608 | 0.67× |
| Mecklenburg-Vorpommern | 43,111 | 0.74× |
| Saarland | 28,290 | 0.75× |
| Bremen | 22,594 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 8.63× | Sports |
| Michael Schumacher | 5.48× | Sports |
| Hot rod | 8.49× | Cars & Mobility |
| Borussia Dortmund | 1.92× | Sports |
| Charles Leclerc | 10.21× | Sports |
| Red Bull Racing | 8.25× | Sports |
| Yamaha Corporation | 7.78× | Technology & Electronics |
| Giro d'Italia | 7.1× | Sports |
| Custom motorcycle | 5.17× | Cars & Mobility |
| Lewis Hamilton | 6.08× | Sports |
| Lando Norris | 6.18× | Sports |
| Top Gear | 11.79× | Movies & TV |
| Suspension (vehicle) | 5.71× | Cars & Mobility |
| Harry Potter | 1.54× | Movies & TV |
| Turbocharger | 4.52× | Cars & Mobility |
| Fernando Alonso | 9.42× | Sports |
| Auto maintenance | 3.5× | Cars & Mobility |
| Muscle car | 4.82× | Cars & Mobility |
| FIFA World Cup | 1.77× | Sports |
| FC Bayern Munich | 1.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Germany | 5.3% |
| Japan | 5.1% |
See Drag racing audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drag racing have in Germany?
Drag racing has an estimated audience of 3,069,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drag racing fans?
20.1% of Drag racing fans are female, 79.9% are male, with an average age of 31.1 years.
Which brands do Drag racing fans like most?
Drag racing fans show strongest brand affinity for Max Verstappen (8.63×), Michael Schumacher (5.48×), and Hot rod (8.49×) over the country average.
Where do Drag racing fans live in Germany?
Drag racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 688,837), Bayern (reach 528,495), and Baden-Württemberg (reach 489,104). These three regions account for the largest share of the active audience.
What other brands do Drag racing fans also like?
Beyond Drag racing itself, the audience over-indexes on Michael Schumacher (5.48×), Hot rod (8.49×), Borussia Dortmund (1.92×), and Charles Leclerc (10.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drag racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.