Rascasse Audience Intelligence

Drag racing Audience in Germany

A data profile of the people who buy, follow and care about Drag racing in Germany — modelled from more than twelve digital signal sources. Drag racing has an estimated audience of 3,069,419 people in Germany.

#1266among Topic in Germany#101in Cars & Mobility

The average Drag racing fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Max Verstappen, Hot rod, Michael Schumacher, with strongest over-indexing on Max Verstappen (8.63× the country average).

Demographically, the Drag racing audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drag racing fan in Germany is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drag racing profile in Germany.

Audience size
3.1M
in Germany
Gender
20.1%♀
79.9% male
Age
31.1
average years
Country rank
#2054
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drag racing fans

20.1% are female, 79.9% are male, average age 31.1.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Drag racing audience in Germany
MetricValue
Female20.1%
Male79.9%
Average age31.1
Estimated audience size3,069,419
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Drag racing audience in Germany
Age bracketShare%
16-1943%
20-2921%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Drag racing audience comes from Germany.

Worldwide audience distribution share by country for Drag racing
CountryShare
United States30.3%
Germany5.3%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drag racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drag racing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.61×
02Baden-Württemberg~500K1.13×
03Hamburg~80K1.13×
04Hessen~300K1.12×
05Bayern~500K1.04×
06Nordrhein-Westfalen~700K1.01×
07Niedersachsen~300K1.00×
08Rheinland-Pfalz~100K0.97×
09Bremen~30K0.97×
10Schleswig-Holstein~100K0.96×
11Brandenburg~90K0.96×
12Sachsen~100K0.95×
13Sachsen-Anhalt~70K0.94×
14Saarland~30K0.88×
15Mecklenburg-Vorpommern~50K0.86×
16Thüringen~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Drag racing, Germany
0.79×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drag racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drag racing audience
#·InterestCategoryAffinity×
01Top GearMovies & TV11.79×
02Charles LeclercSports10.21×
03Fernando AlonsoSports9.42×
04Max VerstappenSports8.63×
05Hot rodCars & Mobility8.49×
06Red Bull RacingSports8.25×
07Yamaha CorporationTechnology & Electronics7.78×
08Giro d'ItaliaSports7.10×
09Lando NorrisSports6.18×
10Lewis HamiltonSports6.08×
11Suspension (vehicle)Cars & Mobility5.71×
12Michael SchumacherSports5.48×
13Custom motorcycleCars & Mobility5.17×
14Muscle carCars & Mobility4.82×
15TurbochargerCars & Mobility4.52×
16Auto maintenanceCars & Mobility3.50×
17Borussia DortmundSports1.92×
18FIFA World CupSports1.77×
19FC Bayern MunichSports1.56×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drag racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drag racing audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.16×
Risk AppetiteTHRILL1.04×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drag racing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.35×
IndulgenceJOY0.48×
CreativityOPEN0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drag racing have in Germany?

Drag racing has an estimated audience of 3,069,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drag racing fans?

20.1% of Drag racing fans are female, 79.9% are male, with an average age of 31.1 years.

03

Which brands do Drag racing fans like most?

Drag racing fans show strongest brand affinity for Max Verstappen (8.63×), Hot rod (8.49×), and Michael Schumacher (5.48×) over the country average.

04

Where do Drag racing fans live in Germany?

Drag racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Drag racing fans also like?

Beyond Drag racing itself, the audience over-indexes on Hot rod (8.49×), Michael Schumacher (5.48×), Charles Leclerc (10.21×), and Red Bull Racing (8.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Drag racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drag racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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