Rascasse Audience Intelligence

Lando Norris Audience in Germany

A data profile of the people who buy, follow and care about Lando Norris in Germany — modelled from more than twelve digital signal sources. Lando Norris has an estimated audience of 1,785,465 people in Germany.

#10among Motorsport in Germany#360among Person in Germany#340in Sports

The average Lando Norris fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Charles Leclerc, with strongest over-indexing on Michael Schumacher (17.83× the country average).

Demographically, the Lando Norris audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lando Norris fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lando Norris profile in Germany.

Audience size
1.8M
in Germany
Gender
23.3%♀
76.7% male
Age
36.3
average years
Country rank
#3769
Person in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lando Norris fans

23.3% are female, 76.7% are male, average age 36.3.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Lando Norris audience in Germany
MetricValue
Female23.3%
Male76.7%
Average age36.3
Estimated audience size1,785,465
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Lando Norris audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Lando Norris audience comes from Germany.

Worldwide audience distribution share by country for Lando Norris
CountryShare
United Kingdom13.4%
United States11.5%
Netherlands8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lando Norris audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lando Norris fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.18×
02Bayern~400K1.17×
03Baden-Württemberg~300K1.15×
04Rheinland-Pfalz~100K1.12×
05Hessen~200K1.10×
06Sachsen~100K1.09×
07Niedersachsen~200K1.08×
08Hamburg~50K1.06×
09Thüringen~50K1.00×
10Schleswig-Holstein~70K0.97×
11Saarland~20K0.96×
12Berlin~80K0.90×
13Brandenburg~50K0.85×
14Sachsen-Anhalt~40K0.83×
15Mecklenburg-Vorpommern~30K0.83×
16Bremen~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Lando Norris, Germany
0.75×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lando Norris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lando Norris audience
#·InterestCategoryAffinity×
01Singapore Grand PrixSports66.09×
02Keke RosbergSports46.94×
03Scuderia Toro RossoSports39.50×
04Mika HäkkinenSports38.83×
05Charles LeclercSports29.88×
06Paulo DybalaSports28.70×
07McLaren F1Sports28.51×
08Pierre GaslySports28.18×
09Carlos SainzSports26.35×
10Sim racingGames25.86×
11Max VerstappenSports23.28×
12Formula TwoSports20.42×
13Michael SchumacherSports17.83×
14Sebastian VettelSports17.20×
15Nico HülkenbergSports17.05×
16MarketWatchBusiness & Career14.39×
17Mario BarthMovies & TV9.30×
18Lewis HamiltonSports8.08×
19Drag racingCars & Mobility6.18×
20Formula OneSports3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lando Norris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lando Norris audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.13×
PatriotismCONSERVATISM1.50×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lando Norris audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lando Norris have in Germany?

Lando Norris has an estimated audience of 1,785,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lando Norris fans?

23.3% of Lando Norris fans are female, 76.7% are male, with an average age of 36.3 years.

03

Which brands do Lando Norris fans like most?

Lando Norris fans show strongest brand affinity for Michael Schumacher (17.83×), Max Verstappen (23.28×), and Charles Leclerc (29.88×) over the country average.

04

Where do Lando Norris fans live in Germany?

Lando Norris fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lando Norris fans also like?

Beyond Lando Norris itself, the audience over-indexes on Max Verstappen (23.28×), Charles Leclerc (29.88×), Nico Hülkenberg (17.05×), and McLaren F1 (28.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Lando Norris audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lando Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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