Lando Norris Audience in Germany
Lando Norris has an estimated audience of 1,976,831 people in Germany. 26.9% are female, 73.1% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Home construction, Farinata, Progressive rock, CAC 40.
The average Lando Norris fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Home construction, Farinata, with strongest over-indexing on Hays, Kansas (20.57× the country average). Demographically, the Lando Norris audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Lando Norris fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 36.3 |
| Estimated audience size | 1,976,831 |
Audience persona
The typical Lando Norris fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 521,701 | 1.21× |
| Bayern | 384,732 | 1.21× |
| Baden-Württemberg | 324,962 | 1.2× |
| Niedersachsen | 213,558 | 1.11× |
| Hessen | 173,629 | 1.15× |
| Rheinland-Pfalz | 112,276 | 1.13× |
| Sachsen | 101,269 | 1.04× |
| Berlin | 83,933 | 0.95× |
| Schleswig-Holstein | 69,409 | 0.98× |
| Hamburg | 47,987 | 1.07× |
| Thüringen | 47,128 | 0.94× |
| Brandenburg | 46,919 | 0.77× |
| Sachsen-Anhalt | 41,248 | 0.81× |
| Mecklenburg-Vorpommern | 29,556 | 0.78× |
| Saarland | 22,354 | 0.92× |
| Bremen | 12,264 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 20.57× | Travel & Leisure |
| Home construction | 2.29× | Home & Garden |
| Farinata | 28.49× | Food & Beverages |
| Progressive rock | 2.28× | Music & Radio |
| CAC 40 | 1.71× | Business & Career |
| Goose (band) | 8.51× | Pets & Animals |
| Carrie (novel) | 5.52× | Literature |
| Hypertext | 2.77× | Technology & Electronics |
| Groningen | 5.63× | Travel & Leisure |
| Alaska | 3.13× | Travel & Leisure |
| Hundertwasserhaus | 4.72× | Travel & Leisure |
| Google Analytics | 2.09× | Internet & Social Media |
| VOD.pl | 19.27× | Movies & TV |
| Hammock camping | 5.76× | Travel & Leisure |
| MK | 2.34× | Music & Radio |
| Minestrone | 2.03× | Food & Beverages |
| Handmade Gifts | 1.56× | Kids & Family |
| Matala, Crete | 7.28× | Travel & Leisure |
| Natural rubber | 1.72× | Cars & Mobility |
| Acoustic music | 3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Sports Activity | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.7% |
| United States | 11.2% |
| Netherlands | 9.5% |
See Lando Norris audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Lando Norris have in Germany?
Lando Norris has an estimated audience of 1,976,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lando Norris fans?
26.9% of Lando Norris fans are female, 73.1% are male, with an average age of 36.3 years.
Which brands do Lando Norris fans like most?
Lando Norris fans show strongest brand affinity for Hays, Kansas (20.57×), Home construction (2.29×), and Farinata (28.49×) over the country average.
Where do Lando Norris fans live in Germany?
Lando Norris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 521,701), Bayern (reach 384,732), and Baden-Württemberg (reach 324,962). These three regions account for the largest share of the active audience.
What other brands do Lando Norris fans also like?
Beyond Lando Norris itself, the audience over-indexes on Home construction (2.29×), Farinata (28.49×), Progressive rock (2.28×), and CAC 40 (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lando Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.