A data profile of the people who buy, follow and care about Lando Norris in United Kingdom — modelled from more than twelve digital signal sources. Lando Norris has an estimated audience of 3,870,557 people in United Kingdom.
The average Lando Norris fan in United Kingdom is 40.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Charles Leclerc, Max Verstappen, Michael Schumacher, with strongest over-indexing on Charles Leclerc (25.81× the country average).
Demographically, the Lando Norris audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lando Norris fan in United Kingdom is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.
The key figures that characterise the Lando Norris profile in United Kingdom.
28.2% are female, 71.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 40.6 |
| Estimated audience size | 3,870,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Lando Norris audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 13.4% |
| United States | 11.5% |
| Netherlands | 8.4% |
Where the Lando Norris audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.29× | |
| 02 | Yorkshire and the Humber | ~500K | 1.28× | |
| 03 | Wales | ~300K | 1.22× | |
| 04 | Scotland | ~500K | 1.12× | |
| 05 | South East | ~700K | 1.09× | |
| 06 | South West | ~400K | 1.09× | |
| 07 | North East | ~200K | 1.03× | |
| 08 | Northern Ireland | ~100K | 0.97× | |
| 09 | East Midlands | ~300K | 0.92× | |
| 10 | East of England | ~300K | 0.81× | |
| 11 | England | ~3M | 0.69× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Lando Norris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sergio Pérez | Sports | 36.17× | ||
| 02 | Charles Leclerc | Sports | 25.81× | ||
| 03 | Martin Brundle | Sports | 23.98× | ||
| 04 | Valtteri Bottas | Sports | 23.47× | ||
| 05 | Daniel Ricciardo | Sports | 19.25× | ||
| 06 | Michael Schumacher | Sports | 19.02× | ||
| 07 | David Coulthard | Sports | 17.26× | ||
| 08 | Sim racing | Games | 16.01× | ||
| 09 | Fernando Alonso | Sports | 15.99× | ||
| 10 | Max Verstappen | Sports | 14.56× | ||
| 11 | British Grand Prix | Sports | 10.99× | ||
| 12 | Scuderia Ferrari | Sports | 10.38× | ||
| 13 | Waze | Internet & Social Media | 7.33× | ||
| 14 | Mercedes AMG Petronas F1 | Sports | 7.31× | ||
| 15 | Red Bull Racing | Sports | 6.52× | ||
| 16 | Antique car | Cars & Mobility | 6.51× | ||
| 17 | Lewis Hamilton | Sports | 5.82× | ||
| 18 | MSN | News | 5.67× | ||
| 19 | Formula One | Sports | 3.35× | ||
| 20 | FIFA World Cup | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.65× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.62× | |
| Price Sensitivity | PREMIUM | 0.65× |
Lando Norris has an estimated audience of 3,870,557 people in United Kingdom, concentrated in England and South East.
28.2% of Lando Norris fans are female, 71.8% are male, with an average age of 40.6 years.
Lando Norris fans show strongest brand affinity for Charles Leclerc (25.81×), Max Verstappen (14.56×), and Michael Schumacher (19.02×) over the country average.
Lando Norris fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lando Norris itself, the audience over-indexes on Max Verstappen (14.56×), Michael Schumacher (19.02×), Martin Brundle (23.98×), and Sergio Pérez (36.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lando Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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