A data profile of the people who buy, follow and care about Lewis Hamilton in United Kingdom — modelled from more than twelve digital signal sources. Lewis Hamilton has an estimated audience of 4,254,864 people in United Kingdom.
The average Lewis Hamilton fan in United Kingdom is 40.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Max Verstappen, Mercedes AMG Petronas F1, Michael Schumacher, with strongest over-indexing on Max Verstappen (11.92× the country average).
Demographically, the Lewis Hamilton audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lewis Hamilton fan in United Kingdom is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Lewis Hamilton profile in United Kingdom.
29.4% are female, 70.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 40.5 |
| Estimated audience size | 4,254,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Lewis Hamilton audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| United Kingdom | 11.2% |
| Brazil | 7.6% |
Where the Lewis Hamilton audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.48× | |
| 02 | Yorkshire and the Humber | ~400K | 1.30× | |
| 03 | Wales | ~300K | 1.11× | |
| 04 | South East | ~600K | 1.08× | |
| 05 | Scotland | ~400K | 1.04× | |
| 06 | East Midlands | ~300K | 0.97× | |
| 07 | North East | ~200K | 0.95× | |
| 08 | England | ~3M | 0.94× | |
| 09 | Northern Ireland | ~100K | 0.91× | |
| 10 | East of England | ~300K | 0.88× | |
| 11 | South West | ~300K | 0.88× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Lewis Hamilton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martin Brundle | Sports | 13.33× | ||
| 02 | Max Verstappen | Sports | 11.92× | ||
| 03 | Fernando Alonso | Sports | 11.86× | ||
| 04 | Formula racing | Cars & Mobility | 9.78× | ||
| 05 | Michael Schumacher | Sports | 9.66× | ||
| 06 | Mercedes AMG Petronas F1 | Sports | 9.45× | ||
| 07 | Formula One car | Cars & Mobility | 9.07× | ||
| 08 | Charles Leclerc | Sports | 8.90× | ||
| 09 | Sky Sports F1 | Sports | 6.80× | ||
| 10 | Antique car | Cars & Mobility | 6.75× | ||
| 11 | Red Bull Racing | Sports | 6.34× | ||
| 12 | Lando Norris | Sports | 5.82× | ||
| 13 | Cars (film) | Movies & TV | 3.15× | ||
| 14 | Formula One | Sports | 2.71× | ||
| 15 | Autotrader | Cars & Mobility | 2.31× | ||
| 16 | Manchester City F.C. | Sports | 2.27× | ||
| 17 | Automobiles | Cars & Mobility | 2.11× | ||
| 18 | Transport | Cars & Mobility | 2.05× | ||
| 19 | BBC Sport | Sports | 1.98× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.69× |
Lewis Hamilton has an estimated audience of 4,254,864 people in United Kingdom, concentrated in England and South East.
29.4% of Lewis Hamilton fans are female, 70.6% are male, with an average age of 40.5 years.
Lewis Hamilton fans show strongest brand affinity for Max Verstappen (11.92×), Mercedes AMG Petronas F1 (9.45×), and Michael Schumacher (9.66×) over the country average.
Lewis Hamilton fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lewis Hamilton itself, the audience over-indexes on Mercedes AMG Petronas F1 (9.45×), Michael Schumacher (9.66×), Lando Norris (5.82×), and Sky Sports F1 (6.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lewis Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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