Rascasse Audience Intelligence

Lewis Hamilton Audience in Germany

A data profile of the people who buy, follow and care about Lewis Hamilton in Germany — modelled from more than twelve digital signal sources. Lewis Hamilton has an estimated audience of 2,150,879 people in Germany.

#9among Motorsport in Germany#242among Person in Germany#266in Sports

The average Lewis Hamilton fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Charles Leclerc, Max Verstappen, with strongest over-indexing on Michael Schumacher (9.68× the country average).

Demographically, the Lewis Hamilton audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lewis Hamilton fan in Germany is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lewis Hamilton profile in Germany.

Audience size
2.2M
in Germany
Gender
22.0%♀
78.0% male
Age
33.6
average years
Country rank
#3103
Person in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lewis Hamilton fans

22.0% are female, 78.0% are male, average age 33.6.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for Lewis Hamilton audience in Germany
MetricValue
Female22.0%
Male78.0%
Average age33.6
Estimated audience size2,150,879
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Lewis Hamilton audience in Germany
Age bracketShare%
16-1935%
20-2922%
30-3917%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Lewis Hamilton audience comes from Germany.

Worldwide audience distribution share by country for Lewis Hamilton
CountryShare
United States18.4%
United Kingdom11.2%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lewis Hamilton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lewis Hamilton fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.20×
02Nordrhein-Westfalen~500K1.15×
03Hessen~200K1.11×
04Rheinland-Pfalz~100K1.11×
05Bayern~400K1.10×
06Niedersachsen~200K1.05×
07Sachsen~100K1.05×
08Hamburg~50K1.02×
09Berlin~90K0.99×
10Thüringen~50K0.99×
11Saarland~20K0.97×
12Schleswig-Holstein~70K0.90×
13Brandenburg~60K0.88×
14Bremen~20K0.86×
15Sachsen-Anhalt~40K0.83×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Lewis Hamilton, Germany
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lewis Hamilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lewis Hamilton audience
#·InterestCategoryAffinity×
01Charles LeclercSports15.52×
02Max VerstappenSports10.09×
03Michael SchumacherSports9.68×
04Nico HülkenbergSports9.49×
05Kart racingSports9.25×
06APEXMusic & Radio9.00×
07Motorsport TotalSports8.50×
08RallyingSports8.49×
09Lando NorrisSports8.08×
10Touring motorcycleCars & Mobility8.05×
11Red Bull RacingSports7.33×
12Cycling teamSports6.18×
13Golf equipmentSports6.02×
14Muscle carCars & Mobility5.88×
15Bicycle touringSports5.84×
16Mick SchumacherSports5.77×
17Motorcycle sportSports5.45×
18Used CarsCars & Mobility4.89×
19Automobile repair shopCars & Mobility4.85×
20FIFA World CupSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lewis Hamilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lewis Hamilton audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.52×
PatriotismCONSERVATISM1.38×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lewis Hamilton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
TraditionCONSERVATISM0.63×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lewis Hamilton have in Germany?

Lewis Hamilton has an estimated audience of 2,150,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lewis Hamilton fans?

22.0% of Lewis Hamilton fans are female, 78.0% are male, with an average age of 33.6 years.

03

Which brands do Lewis Hamilton fans like most?

Lewis Hamilton fans show strongest brand affinity for Michael Schumacher (9.68×), Charles Leclerc (15.52×), and Max Verstappen (10.09×) over the country average.

04

Where do Lewis Hamilton fans live in Germany?

Lewis Hamilton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lewis Hamilton fans also like?

Beyond Lewis Hamilton itself, the audience over-indexes on Charles Leclerc (15.52×), Max Verstappen (10.09×), Bicycle touring (5.84×), and Touring motorcycle (8.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Lewis Hamilton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lewis Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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