Lewis Hamilton Audience in Germany
Lewis Hamilton has an estimated audience of 2,079,403 people in Germany. 22.0% are female, 78.0% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Schumacher, Charles Leclerc, Max Verstappen, Bicycle touring, Touring motorcycle.
The average Lewis Hamilton fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Schumacher, Charles Leclerc, Max Verstappen, with strongest over-indexing on Michael Schumacher (9.68× the country average). Demographically, the Lewis Hamilton audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Lewis Hamilton fans
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 33.6 |
| Estimated audience size | 2,079,403 |
Audience persona
The typical Lewis Hamilton fan in Germany is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 553,068 | 1.22× |
| Bayern | 373,975 | 1.12× |
| Baden-Württemberg | 351,486 | 1.24× |
| Niedersachsen | 216,336 | 1.07× |
| Hessen | 184,577 | 1.16× |
| Rheinland-Pfalz | 118,520 | 1.14× |
| Sachsen | 103,129 | 1.01× |
| Berlin | 93,732 | 1.01× |
| Schleswig-Holstein | 65,133 | 0.87× |
| Thüringen | 51,708 | 0.98× |
| Brandenburg | 51,688 | 0.8× |
| Hamburg | 48,919 | 1.04× |
| Sachsen-Anhalt | 40,508 | 0.75× |
| Mecklenburg-Vorpommern | 30,722 | 0.77× |
| Saarland | 24,428 | 0.96× |
| Bremen | 15,307 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 9.68× | Sports |
| Charles Leclerc | 15.52× | Sports |
| Max Verstappen | 10.09× | Sports |
| Bicycle touring | 5.84× | Sports |
| Touring motorcycle | 8.05× | Cars & Mobility |
| Motorsport Total | 8.5× | Sports |
| Motorcycle sport | 5.45× | Sports |
| Used Cars | 4.89× | Cars & Mobility |
| Lando Norris | 8.08× | Sports |
| Rallying | 8.49× | Sports |
| Nico Hülkenberg | 9.49× | Sports |
| Automobile repair shop | 4.85× | Cars & Mobility |
| Golf equipment | 6.02× | Sports |
| Muscle car | 5.88× | Cars & Mobility |
| Mick Schumacher | 5.77× | Sports |
| Red Bull Racing | 7.33× | Sports |
| George Russell | 9.32× | Sports |
| Kart racing | 9.25× | Sports |
| Cycling team | 6.18× | Sports |
| Nelson Piquet | 31.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Risk Appetite | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.18 |
| Sports Activity | POWER | 1.16 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| United Kingdom | 11.7% |
| Brazil | 7.9% |
See Lewis Hamilton audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Lewis Hamilton have in Germany?
Lewis Hamilton has an estimated audience of 2,079,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lewis Hamilton fans?
22.0% of Lewis Hamilton fans are female, 78.0% are male, with an average age of 33.6 years.
Which brands do Lewis Hamilton fans like most?
Lewis Hamilton fans show strongest brand affinity for Michael Schumacher (9.68×), Charles Leclerc (15.52×), and Max Verstappen (10.09×) over the country average.
Where do Lewis Hamilton fans live in Germany?
Lewis Hamilton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 553,068), Bayern (reach 373,975), and Baden-Württemberg (reach 351,486). These three regions account for the largest share of the active audience.
What other brands do Lewis Hamilton fans also like?
Beyond Lewis Hamilton itself, the audience over-indexes on Charles Leclerc (15.52×), Max Verstappen (10.09×), Bicycle touring (5.84×), and Touring motorcycle (8.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lewis Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.