Mick Schumacher Audience in Germany
Mick Schumacher has an estimated audience of 2,606,751 people in Germany. 31.8% are female, 68.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), VOD.pl, Hays, Kansas, Progressive rock, Buddy – The Buddy Holly Story.
The average Mick Schumacher fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), VOD.pl, Hays, Kansas, with strongest over-indexing on Carrie (novel) (12.76× the country average). Demographically, the Mick Schumacher audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Mick Schumacher fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 37.2 |
| Estimated audience size | 2,606,751 |
Audience persona
The typical Mick Schumacher fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 719,833 | 1.26× |
| Bayern | 424,078 | 1.01× |
| Baden-Württemberg | 386,579 | 1.09× |
| Niedersachsen | 303,544 | 1.2× |
| Hessen | 201,183 | 1.01× |
| Rheinland-Pfalz | 154,968 | 1.19× |
| Sachsen | 143,338 | 1.12× |
| Schleswig-Holstein | 99,506 | 1.06× |
| Berlin | 89,232 | 0.77× |
| Brandenburg | 76,162 | 0.94× |
| Thüringen | 63,317 | 0.95× |
| Sachsen-Anhalt | 61,494 | 0.91× |
| Hamburg | 55,605 | 0.95× |
| Mecklenburg-Vorpommern | 43,588 | 0.88× |
| Saarland | 32,848 | 1.03× |
| Bremen | 13,616 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 12.76× | Literature |
| VOD.pl | 44.57× | Movies & TV |
| Hays, Kansas | 9.27× | Travel & Leisure |
| Progressive rock | 1.58× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.22× | Music & Radio |
| Alaska | 3.06× | Travel & Leisure |
| Google Analytics | 2.16× | Internet & Social Media |
| Building insulation | 3.28× | Home & Garden |
| Icon (magazine) | 1.75× | Arts & Culture |
| Loincloth | 1.9× | Fashion & Accessoires |
| Tuscany | 3.06× | Travel & Leisure |
| Hammock camping | 4.45× | Travel & Leisure |
| Sailor | 2.93× | Travel & Leisure |
| Noodle (Gorillaz) | 1.91× | Music & Radio |
| Home Delivery | 1.67× | Food & Beverages |
| Acoustic music | 2.37× | Music & Radio |
| Golden Gate | 3.22× | Games |
| Goose (band) | 4.92× | Pets & Animals |
| Pumuckl | 3.49× | Movies & TV |
| Haugesund | 3.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Risk Appetite | THRILL | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.4% |
| United States | 5.4% |
| Italy | 5.1% |
See Mick Schumacher audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Mick Schumacher have in Germany?
Mick Schumacher has an estimated audience of 2,606,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mick Schumacher fans?
31.8% of Mick Schumacher fans are female, 68.2% are male, with an average age of 37.2 years.
Which brands do Mick Schumacher fans like most?
Mick Schumacher fans show strongest brand affinity for Carrie (novel) (12.76×), VOD.pl (44.57×), and Hays, Kansas (9.27×) over the country average.
Where do Mick Schumacher fans live in Germany?
Mick Schumacher fans in Germany are most concentrated in Nordrhein-Westfalen (reach 719,833), Bayern (reach 424,078), and Baden-Württemberg (reach 386,579). These three regions account for the largest share of the active audience.
What other brands do Mick Schumacher fans also like?
Beyond Mick Schumacher itself, the audience over-indexes on VOD.pl (44.57×), Hays, Kansas (9.27×), Progressive rock (1.58×), and Buddy – The Buddy Holly Story (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mick Schumacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.