Rascasse Audience Intelligence

Scuderia Ferrari Audience in Germany

A data profile of the people who buy, follow and care about Scuderia Ferrari in Germany — modelled from more than twelve digital signal sources. Scuderia Ferrari has an estimated audience of 1,185,619 people in Germany.

#15among Motorsport in Germany#78among Team in Germany#459in Sports

The average Scuderia Ferrari fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Michael Schumacher (10.12× the country average).

Demographically, the Scuderia Ferrari audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scuderia Ferrari fan in Germany is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scuderia Ferrari profile in Germany.

Audience size
1.2M
in Germany
Gender
20.1%♀
79.9% male
Age
35.4
average years
Country rank
#5578
Team in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scuderia Ferrari fans

20.1% are female, 79.9% are male, average age 35.4.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Scuderia Ferrari audience in Germany
MetricValue
Female20.1%
Male79.9%
Average age35.4
Estimated audience size1,185,619
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Scuderia Ferrari audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Scuderia Ferrari audience comes from Germany.

Worldwide audience distribution share by country for Scuderia Ferrari
CountryShare
Italy24.5%
United States13.4%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scuderia Ferrari audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scuderia Ferrari fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~70K1.23×
02Sachsen~70K1.23×
03Thüringen~40K1.18×
04Nordrhein-Westfalen~300K1.14×
05Sachsen-Anhalt~40K1.14×
06Saarland~20K1.14×
07Baden-Württemberg~200K1.13×
08Brandenburg~40K1.07×
09Bayern~200K1.03×
10Mecklenburg-Vorpommern~20K1.00×
11Niedersachsen~100K0.99×
12Hessen~80K0.90×
13Schleswig-Holstein~40K0.83×
14Hamburg~20K0.73×
15Berlin~40K0.69×
16Bremen~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Scuderia Ferrari, Germany
0.66×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scuderia Ferrari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scuderia Ferrari audience
#·InterestCategoryAffinity×
01Sebastian VettelSports11.78×
02Formula racingCars & Mobility10.73×
03Michael SchumacherSports10.12×
04Max VerstappenSports9.18×
05Fernando AlonsoSports9.15×
06Lewis HamiltonSports7.56×
07Red Bull RacingSports7.23×
08Nico HülkenbergSports7.09×
09Charles LeclercSports6.87×
10Mick SchumacherSports6.60×
11Motorsport TotalSports5.61×
12Formula OneSports3.61×
13Motorcycle racingCars & Mobility3.46×
14MotoGPSports3.40×
15EngineCars & Mobility3.10×
162. BundesligaSports2.15×
17BundesligaSports1.76×
18FC Bayern MunichSports1.65×
19FIFA World CupSports1.65×
20Borussia DortmundSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scuderia Ferrari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scuderia Ferrari audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.33×
Luxury OrientationPREMIUM1.24×
Sports ActivityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scuderia Ferrari audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
CreativityOPEN0.73×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scuderia Ferrari have in Germany?

Scuderia Ferrari has an estimated audience of 1,185,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scuderia Ferrari fans?

20.1% of Scuderia Ferrari fans are female, 79.9% are male, with an average age of 35.4 years.

03

Which brands do Scuderia Ferrari fans like most?

Scuderia Ferrari fans show strongest brand affinity for Michael Schumacher (10.12×), Max Verstappen (9.18×), and Lewis Hamilton (7.56×) over the country average.

04

Where do Scuderia Ferrari fans live in Germany?

Scuderia Ferrari fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Scuderia Ferrari fans also like?

Beyond Scuderia Ferrari itself, the audience over-indexes on Max Verstappen (9.18×), Lewis Hamilton (7.56×), Formula One (3.61×), and Mick Schumacher (6.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Scuderia Ferrari audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scuderia Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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