Scuderia Ferrari Audience in Germany
Scuderia Ferrari has an estimated audience of 1,197,749 people in Germany. 20.1% are female, 79.9% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Schumacher, Max Verstappen, Lewis Hamilton, Mick Schumacher, Borussia Dortmund.
The average Scuderia Ferrari fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Schumacher, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Michael Schumacher (10.12× the country average). Demographically, the Scuderia Ferrari audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Motorsport
Demographics of Scuderia Ferrari fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 35.4 |
| Estimated audience size | 1,197,749 |
Audience persona
The typical Scuderia Ferrari fan in Germany is more male, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 311,708 | 1.19× |
| Bayern | 199,030 | 1.03× |
| Baden-Württemberg | 185,631 | 1.14× |
| Niedersachsen | 115,946 | 1× |
| Hessen | 81,226 | 0.89× |
| Rheinland-Pfalz | 75,504 | 1.26× |
| Sachsen | 71,151 | 1.21× |
| Brandenburg | 40,444 | 1.09× |
| Thüringen | 36,520 | 1.2× |
| Berlin | 36,038 | 0.67× |
| Sachsen-Anhalt | 35,486 | 1.14× |
| Schleswig-Holstein | 35,303 | 0.82× |
| Mecklenburg-Vorpommern | 22,603 | 0.99× |
| Hamburg | 18,727 | 0.69× |
| Saarland | 16,583 | 1.13× |
| Bremen | 5,682 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 10.12× | Sports |
| Max Verstappen | 9.18× | Sports |
| Lewis Hamilton | 7.56× | Sports |
| Mick Schumacher | 6.6× | Sports |
| Borussia Dortmund | 1.65× | Sports |
| Formula One | 3.61× | Sports |
| Engine | 3.1× | Cars & Mobility |
| Red Bull Racing | 7.23× | Sports |
| Sebastian Vettel | 11.78× | Sports |
| Motorcycle racing | 3.46× | Cars & Mobility |
| Bundesliga | 1.76× | Sports |
| FC Bayern Munich | 1.65× | Sports |
| Motorsport Total | 5.61× | Sports |
| Formula racing | 10.73× | Cars & Mobility |
| Nico Hülkenberg | 7.09× | Sports |
| 2. Bundesliga | 2.15× | Sports |
| Fernando Alonso | 9.15× | Sports |
| Charles Leclerc | 6.87× | Sports |
| Drag racing | 4.22× | Cars & Mobility |
| MotoGP | 3.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Risk Appetite | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.34 |
| Quality Awareness | PREMIUM | 1.15 |
| Early Adopter Mentality | POWER | 1.1 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.4% |
| United States | 12.7% |
| United Kingdom | 6.6% |
See Scuderia Ferrari audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Scuderia Ferrari have in Germany?
Scuderia Ferrari has an estimated audience of 1,197,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scuderia Ferrari fans?
20.1% of Scuderia Ferrari fans are female, 79.9% are male, with an average age of 35.4 years.
Which brands do Scuderia Ferrari fans like most?
Scuderia Ferrari fans show strongest brand affinity for Michael Schumacher (10.12×), Max Verstappen (9.18×), and Lewis Hamilton (7.56×) over the country average.
Where do Scuderia Ferrari fans live in Germany?
Scuderia Ferrari fans in Germany are most concentrated in Nordrhein-Westfalen (reach 311,708), Bayern (reach 199,030), and Baden-Württemberg (reach 185,631). These three regions account for the largest share of the active audience.
What other brands do Scuderia Ferrari fans also like?
Beyond Scuderia Ferrari itself, the audience over-indexes on Max Verstappen (9.18×), Lewis Hamilton (7.56×), Mick Schumacher (6.6×), and Borussia Dortmund (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scuderia Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.