Formula racing Audience in Germany
Formula racing has an estimated audience of 547,160 people in Germany. 17.1% are female, 82.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Max Verstappen, Michael Schumacher, Lewis Hamilton, Sebastian Vettel, Hatchback.
The average Formula racing fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Max Verstappen, Michael Schumacher, Lewis Hamilton, with strongest over-indexing on Max Verstappen (36.56× the country average). Demographically, the Formula racing audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Formula racing fans
| Metric | Value |
|---|---|
| Female | 17.1% |
| Male | 82.9% |
| Average age | 34.8 |
| Estimated audience size | 547,160 |
Audience persona
The typical Formula racing fan in Germany is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Max Verstappen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,588 | 0.39× |
| Bayern | 38,313 | 0.44× |
| Baden-Württemberg | 32,178 | 0.43× |
| Niedersachsen | 25,851 | 0.49× |
| Rheinland-Pfalz | 20,153 | 0.74× |
| Sachsen | 19,874 | 0.74× |
| Sachsen-Anhalt | 18,256 | 1.29× |
| Thüringen | 17,352 | 1.24× |
| Brandenburg | 16,921 | 1× |
| Berlin | 15,649 | 0.64× |
| Schleswig-Holstein | 14,959 | 0.76× |
| Mecklenburg-Vorpommern | 14,821 | 1.42× |
| Hessen | 14,763 | 0.35× |
| Saarland | 14,734 | 2.19× |
| Bremen | 14,459 | 3.09× |
| Hamburg | 9,844 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 36.56× | Sports |
| Michael Schumacher | 17.64× | Sports |
| Lewis Hamilton | 13.59× | Sports |
| Sebastian Vettel | 25.55× | Sports |
| Hatchback | 6.72× | Cars & Mobility |
| Borussia Dortmund | 2.1× | Sports |
| Transfermarkt | 3.71× | Sports |
| 2. Bundesliga | 3.32× | Sports |
| Sportschau | 3.15× | Sports |
| Daytona International Speedway | 20.77× | Sports |
| Formula One | 3.86× | Sports |
| Car wash | 5.69× | Cars & Mobility |
| SV Werder Bremen | 2.54× | Sports |
| Satire | 4.52× | Literature |
| Fernando Alonso | 11.51× | Sports |
| Compact sport utility vehicle | 12.79× | Cars & Mobility |
| Project CARS | 21.2× | Games |
| Dynamo Dresden | 3.15× | Sports |
| FC Bayern Munich | 1.81× | Sports |
| Livemusic | 2.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.75 |
| Patriotism | CONSERVATISM | 1.55 |
| Early Adopter Mentality | POWER | 1.4 |
| Sports Activity | POWER | 1.33 |
| Sustainability | BALANCE | 1.19 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| United Kingdom | 10.6% |
| Italy | 9.2% |
See Formula racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Formula racing have in Germany?
Formula racing has an estimated audience of 547,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Formula racing fans?
17.1% of Formula racing fans are female, 82.9% are male, with an average age of 34.8 years.
Which brands do Formula racing fans like most?
Formula racing fans show strongest brand affinity for Max Verstappen (36.56×), Michael Schumacher (17.64×), and Lewis Hamilton (13.59×) over the country average.
Where do Formula racing fans live in Germany?
Formula racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,588), Bayern (reach 38,313), and Baden-Württemberg (reach 32,178). These three regions account for the largest share of the active audience.
What other brands do Formula racing fans also like?
Beyond Formula racing itself, the audience over-indexes on Michael Schumacher (17.64×), Lewis Hamilton (13.59×), Sebastian Vettel (25.55×), and Hatchback (6.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Formula racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.