Rascasse Audience Intelligence

Formula racing Audience in Germany

A data profile of the people who buy, follow and care about Formula racing in Germany — modelled from more than twelve digital signal sources. Formula racing has an estimated audience of 547,160 people in Germany.

#4451among Topic in Germany#503in Cars & Mobility

The average Formula racing fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Fernando Alonso, with strongest over-indexing on Michael Schumacher (28.3× the country average).

Demographically, the Formula racing audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Formula racing fan in Germany is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formula racing profile in Germany.

Audience size
547K
in Germany
Gender
17.1%♀
82.9% male
Age
34.8
average years
Country rank
#10905
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1706%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Formula racing fans

17.1% are female, 82.9% are male, average age 34.8.

Fig. 02

Gender split

17.1%
Female
82.9%
Male
Demographic split for Formula racing audience in Germany
MetricValue
Female17.1%
Male82.9%
Average age34.8
Estimated audience size547,160
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Formula racing audience in Germany
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Formula racing audience comes from Germany.

Worldwide audience distribution share by country for Formula racing
CountryShare
United States13.7%
United Kingdom10.6%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formula racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Formula racing fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~8K1.21×
02Bremen~6K1.21×
03Sachsen~30K1.15×
04Thüringen~20K1.14×
05Brandenburg~20K1.13×
06Sachsen-Anhalt~20K1.06×
07Mecklenburg-Vorpommern~10K1.06×
08Rheinland-Pfalz~30K1.04×
09Nordrhein-Westfalen~100K0.94×
10Schleswig-Holstein~20K0.91×
11Baden-Württemberg~70K0.90×
12Bayern~80K0.89×
13Hamburg~10K0.89×
14Niedersachsen~50K0.88×
15Berlin~20K0.88×
16Hessen~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Formula racing, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formula racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formula racing audience
#·InterestCategoryAffinity×
01Max VerstappenSports35.77×
02Fernando AlonsoSports28.73×
03Michael SchumacherSports28.30×
04Sebastian VettelSports22.93×
05Circuit de Spa-FrancorchampsSports22.89×
06Formula TwoSports21.07×
07KoenigseggCars & Mobility15.22×
08Compact sport utility vehicleCars & Mobility13.44×
09Scuderia FerrariSports10.73×
10Red Bull RacingSports10.02×
11Charles LeclercSports9.48×
12Sandra BullockMovies & TV9.31×
13Lewis HamiltonSports9.19×
14Mercedes AMG Petronas F1Sports7.98×
15Car washCars & Mobility7.47×
16Ryan GoslingMovies & TV6.99×
17HatchbackCars & Mobility6.61×
18Frauen-BundesligaSports5.24×
19Motorcycle helmetCars & Mobility4.93×
20TransfermarktSports3.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formula racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formula racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.34×
Quality AwarenessPREMIUM1.76×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formula racing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.44×
CreativityOPEN0.46×
Healthy LifestyleBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Formula racing have in Germany?

Formula racing has an estimated audience of 547,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Formula racing fans?

17.1% of Formula racing fans are female, 82.9% are male, with an average age of 34.8 years.

03

Which brands do Formula racing fans like most?

Formula racing fans show strongest brand affinity for Michael Schumacher (28.3×), Max Verstappen (35.77×), and Fernando Alonso (28.73×) over the country average.

04

Where do Formula racing fans live in Germany?

Formula racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Formula racing fans also like?

Beyond Formula racing itself, the audience over-indexes on Max Verstappen (35.77×), Fernando Alonso (28.73×), Sebastian Vettel (22.93×), and Hatchback (6.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Formula racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Formula racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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