Formula racing Audience in United States

Formula racing logo

Formula racing has an estimated audience of 1,388,916 people in United States. 29.3% are female, 70.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Max Verstappen, Michael Schumacher, CarGurus, Google Maps.

The average Formula racing fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Max Verstappen, Michael Schumacher, with strongest over-indexing on Charles Leclerc (89.57× the country average). Demographically, the Formula racing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Formula racing fans

Demographic split for Formula racing audience in United States
MetricValue
Female29.3%
Male70.7%
Average age39.2
Estimated audience size1,388,916

Audience persona

The typical Formula racing fan in United States is more male, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Formula racing in United States
RegionReachAffinity
California161,1141.05×
Texas106,6030.89×
Florida98,2081.04×
New York60,6180.78×
Illinois43,6820.94×
North Carolina38,7930.93×
Ohio37,7680.88×
Pennsylvania35,4440.76×
Georgia34,1550.8×
Virginia32,0570.95×
New Jersey30,6400.87×
Washington28,9421.04×
Michigan27,6580.76×
Indiana23,4380.92×
Arizona22,7680.8×
Missouri22,6991.01×
Massachusetts21,2860.78×
Tennessee20,3520.73×
Colorado20,3510.93×
Alabama18,8200.97×
South Carolina17,8010.85×
Kentucky17,3411×
Wisconsin16,3340.78×
Nevada16,2361.21×
Maryland15,3570.64×
Minnesota14,2100.71×
Oregon14,0250.88×
Mississippi11,6771.02×
Oklahoma10,6790.69×
Louisiana10,3820.58×
Connecticut9,8100.7×
Arkansas8,1900.72×
Maine8,0691.62×
Iowa8,0080.7×
Utah7,1700.58×
New Hampshire7,1071.3×
Kansas7,0300.64×
West Virginia6,0880.94×
Alaska6,0762.04×
Hawaii5,8180.97×
Nebraska5,7310.82×
Idaho5,6220.81×
Montana5,2961.37×
New Mexico5,2940.76×
South Dakota5,2281.63×
North Dakota5,0901.78×
Wyoming4,9252.39×
Rhode Island4,8441.1×
Vermont4,7641.95×
Delaware4,3381.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Formula racing audience
BrandAffinityCategory
Charles Leclerc89.57×Sports
Max Verstappen43.5×Sports
Michael Schumacher58.5×Sports
CarGurus11.39×Cars & Mobility
Google Maps7.36×Internet & Social Media
Capital One7.3×Business & Career
Fernando Alonso50.54×Sports
Ayrton Senna54.87×Sports
Aaron Rodgers9.6×Sports
Ice Hockey World Championships19.57×Sports
Richard Petty37.23×Sports
McLaren F143.78×Sports
Danica Patrick25.67×Sports
Iggy Azalea20.14×Music & Radio
Enterprise Rent-A-Car6.77×Cars & Mobility
Indeed.com4.3×Business & Career
Bruce Willis7.47×Movies & TV
Cillian Murphy12.18×Movies & TV
AccuWeather6.49×Home & Garden
Daniel Ricciardo33.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Formula racing audience
TraitClusterScore
Family OrientationCONSERVATISM1.51
Risk AppetiteTHRILL1.39
Career OrientationPOWER1.36
Luxury OrientationPREMIUM1.32
Early Adopter MentalityPOWER1.31
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Formula racing
CountryShare
United States13.7%
United Kingdom10.6%
Italy9.2%

See Formula racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Formula racing have in United States?

Formula racing has an estimated audience of 1,388,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Formula racing fans?

29.3% of Formula racing fans are female, 70.7% are male, with an average age of 39.2 years.

Which brands do Formula racing fans like most?

Formula racing fans show strongest brand affinity for Charles Leclerc (89.57×), Max Verstappen (43.5×), and Michael Schumacher (58.5×) over the country average.

Where do Formula racing fans live in United States?

Formula racing fans in United States are most concentrated in California (reach 161,114), Texas (reach 106,603), and Florida (reach 98,208). These three regions account for the largest share of the active audience.

What other brands do Formula racing fans also like?

Beyond Formula racing itself, the audience over-indexes on Max Verstappen (43.5×), Michael Schumacher (58.5×), CarGurus (11.39×), and Google Maps (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.