Rascasse Audience Intelligence

Formula racing Audience in United States

A data profile of the people who buy, follow and care about Formula racing in United States — modelled from more than twelve digital signal sources. Formula racing has an estimated audience of 1,388,916 people in United States.

#7559among Topic in United States#610in Cars & Mobility

The average Formula racing fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Michael Schumacher, Ice Hockey World Championships, with strongest over-indexing on Max Verstappen (45.96× the country average).

Demographically, the Formula racing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Formula racing fan in United States is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formula racing profile in United States.

Audience size
1.4M
in United States
Gender
29.3%♀
70.7% male
Age
39.2
average years
Country rank
#18786
Topic in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Formula racing fans

29.3% are female, 70.7% are male, average age 39.2.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Formula racing audience in United States
MetricValue
Female29.3%
Male70.7%
Average age39.2
Estimated audience size1,388,916
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Formula racing audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4919%
50+23%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Formula racing audience comes from United States.

Worldwide audience distribution share by country for Formula racing
CountryShare
United States13.7%
United Kingdom10.6%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formula racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Formula racing fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.41×
02New Hampshire~6K1.17×
03Alaska~3K1.07×
04South Dakota~3K1.06×
05Vermont~3K1.06×
06North Dakota~3K1.05×
07Kentucky~20K1.03×
08Montana~4K1.03×
09Florida~100K1.02×
10Delaware~4K1.02×
11Washington~30K1.01×
12California~200K0.99×
13Nevada~10K0.99×
14Idaho~7K0.99×
15West Virginia~6K0.99×
16Rhode Island~4K0.99×
17Indiana~20K0.98×
18Oregon~20K0.98×
19Utah~10K0.98×
20Iowa~10K0.98×
21Mississippi~10K0.98×
22Hawaii~6K0.98×
23Missouri~20K0.97×
24Alabama~20K0.97×
25New Mexico~7K0.97×
26Nebraska~7K0.97×
27Colorado~20K0.96×
28South Carolina~20K0.96×
29Wisconsin~20K0.96×
30Oklahoma~10K0.96×
31Connecticut~10K0.96×
32Arkansas~10K0.96×
33Kansas~10K0.96×
34Washington, District of Columbia~4K0.96×
35Michigan~30K0.95×
36North Carolina~40K0.94×
37Arizona~30K0.94×
38Massachusetts~30K0.94×
39Texas~100K0.93×
40Georgia~40K0.93×
41New Jersey~30K0.93×
42Virginia~30K0.92×
43Tennessee~30K0.92×
44Minnesota~20K0.92×
45Louisiana~20K0.92×
46Ohio~40K0.91×
47Pennsylvania~40K0.90×
48Illinois~40K0.90×
49Maryland~20K0.89×
50New York~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Formula racing, United States
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formula racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formula racing audience
#·InterestCategoryAffinity×
01Michael SchumacherSports71.84×
02Ayrton SennaSports51.73×
03Fernando AlonsoSports47.75×
04Max VerstappenSports45.96×
05Richard PettySports35.85×
06Valtteri BottasSports33.50×
07McLaren F1Sports31.89×
08Daniel RicciardoSports29.56×
09Circuit de Spa-FrancorchampsSports22.96×
10Danica PatrickSports21.76×
11Ice Hockey World ChampionshipsSports20.00×
12Škoda AutoCars & Mobility20.00×
13Charles LeclercSports18.77×
14PeugeotCars & Mobility11.95×
15Indianapolis Motor SpeedwaySports11.40×
16Lewis HamiltonSports7.68×
17Formula OneSports7.63×
18Kyle BuschSports7.17×
19Antique carCars & Mobility6.55×
20CarcareCars & Mobility6.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formula racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formula racing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
PatriotismCONSERVATISM1.60×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formula racing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Healthy LifestyleBALANCE0.76×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Formula racing have in United States?

Formula racing has an estimated audience of 1,388,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Formula racing fans?

29.3% of Formula racing fans are female, 70.7% are male, with an average age of 39.2 years.

03

Which brands do Formula racing fans like most?

Formula racing fans show strongest brand affinity for Max Verstappen (45.96×), Michael Schumacher (71.84×), and Ice Hockey World Championships (20×) over the country average.

04

Where do Formula racing fans live in United States?

Formula racing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Formula racing fans also like?

Beyond Formula racing itself, the audience over-indexes on Michael Schumacher (71.84×), Ice Hockey World Championships (20×), Fernando Alonso (47.75×), and Ayrton Senna (51.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Formula racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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